Here are 20 Korean YouTubers and Korea vloggers who take sponsorships and film English videos on K-beauty, Korean food and life in Korea. Five cook Korean food, three review K-beauty products and the rest vlog, with 11 listed in the United States, 7 in South Korea and one each in the United Kingdom and Canada, from 10.3K to 992K subscribers.
20 Korean YouTubers and Korea vloggers who make English videos and take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Jimmy Kim@jimmykimtv · 992Kchallenge and comedy videos filmed in Seoul and Tokyo | 992K | 195K | ji•••@gm•••.com |
sunnydahye@sunnydahye · 687KK-beauty makeup and skincare reviews and hauls | 687K | 96.9K | da•••@gm•••.com |
sissel@sisselab · 884Kcozy daily vlogs and K-beauty from Seoul | 884K | 83.5K | no•••@gm•••.com |
Aisha Ba@AishaBa · 315Kexpat life in Seoul with beauty, fashion and baby content | 315K | 82.1K | he•••@ai•••.com |
K-bestie, Jin@K-bestie_Jin · 10.3KKorean skincare and makeup product reviews from a former marketer | 10.3K | 32.6K | k.•••@gm•••.com |
cookimsa@cookimsa · 46.6KKorean home cooking and daily life from California | 46.6K | 29.1K | mr•••@gm•••.com |
Anna Lee@anna.lee_jy · 297KSeoul-based beauty, lifestyle and Korean culture vlogs | 297K | 29K | an•••@th•••.com |
Annie Nova@annienova · 72.1Kstorytimes on expat life in Korea, K-beauty and Korean cafes | 72.1K | 28.1K | co•••@gm•••.com |
seoulsoul@seoulsoul · 88.4Klife in Korea through fashion, beauty and K-pop | 88.4K | 23.8K | ka•••@gm•••.com |
Chung's K Food@chungskfood · 164Keasy Korean home cooking and banchan from a Korean mom | 164K | 22.7K | ch•••@gm•••.com |
Sarah Woni@sarah_woni · 77.7KK-beauty skincare routines, simple Korean meals and daily life in her 30s | 77.7K | 21.8K | wo•••@gm•••.com |
Katie Cung@KatieCung · 133Kfashion, beauty and cafe-hopping vlogs from life in Seoul | 133K | 15.6K | ka•••@po•••.com |
David J Robbins@DaveysCakes · 34.1Ka San Diego native's vlogs on living and working in South Korea | 34.1K | 10.1K | to•••@gm•••.com |
EuniUnni@EuniUnni · 360KKorean skincare, food and daily life in Korea, raised in LA | 360K | 9.5K | eu•••@gm•••.com |
Jina The Gorgeous@JinaTheGorgeous · 58.1KKorean American vlogs on Korean skincare, beauty and home-cooked Korean food | 58.1K | 3.7K | ji•••@gm•••.com |
noweh Choi@nowehChoi · 55.8Kbeauty, food and daily life vlogs from South Korea | 55.8K | 2.2K | no•••@gm•••.com |
Aeri's Kitchen@aeriskitchen · 189KKorean recipes from kimchi to bulgogi, taught in English | 189K | 2.1K | ae•••@gm•••.com |
Angie's Table@AngiesTable · 23.3KKorean recipes, home decor and lifestyle vlogs from a former pharmacist | 23.3K | 1.8K | an•••@gm•••.com |
ChairmaneLee Vlog@ChairmaneLeeVlog · 46.9Klifestyle, fashion and beauty vlogs from life in Korea | 46.9K | 1.7K | ch•••@gm•••.com |
Hubbybap@hubbybap · 58KKorean home cooking from a newlywed in California | 58K | 709 | hu•••@gm•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| Korean skincare and makeup | sunnydahye, K-bestie Jin, Sarah Woni, Katie Cung |
| Korean pantry foods and cookware | Chung's K Food, Aeri's Kitchen, cookimsa, Hubbybap, Angie's Table |
| Travel to Korea and Seoul stays | Jimmy Kim, Anna Lee, seoulsoul, David J Robbins |
| Home and daily-use products | sissel, EuniUnni, noweh Choi, Jina The Gorgeous |
| Baby and maternity products | Aisha Ba, sissel |
Before you reach out
The US Federal Trade Commission's endorsement rule says material connections "can include monetary payment or the provision of free or discounted products," and those connections must be disclosed clearly and conspicuously. Put the disclosure in the brief for the 11 channels listed in the United States, including channels that only get a gifted box.
Questions people ask
Who are some female Korean YouTubers?
Chung's K Food (164K subscribers) is run by a Korean mom, EuniUnni (360K) was born in Korea, and Jina The Gorgeous (58.1K) describes her Korean American culture. All three bios say so.
Who are some Korean American influencers?
Two Korean American YouTubers in the table are Jina The Gorgeous, who shares her Korean American culture in her bio, and Sarah Woni (77.7K subscribers), who tags her channel Korean American lifestyle.
Who are some famous Korean food YouTubers?
Aeri's Kitchen has 189K subscribers, Chung's K Food 164K, Hubbybap 58K, cookimsa 46.6K and Angie's Table 23.3K. Chung's K Food is run by Eunsook Chung, a former university educator who taught Korean language and East Asian culture in the US.
Who are the most popular Korean beauty YouTubers?
By average views, sunnydahye leads the K-beauty review channels in the table with 96.9K, ahead of K-bestie Jin with 32.6K and Sarah Woni with 21.8K.
Which Korean YouTubers make videos in English?
All 20 post in English. Chung's K Food, EuniUnni, Jina The Gorgeous and Sarah Woni describe themselves as Korean or Korean American, and David J Robbins, a San Diego native living in Korea, also speaks Korean.
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