Here are 25 LEGO YouTubers who take sponsorships, most of them adult fans who review new Star Wars, Marvel and Harry Potter sets or build their own MOCs. Several also review LEGO-compatible brands such as CaDA, Mould King and Lumibricks. Fifteen are in the US, six in the UK, three in Canada and one in Australia.
25 LEGO influencers and YouTubers who take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Firebird Bricks@firebirdbricks · 366KLEGO Ambassador building mechs, dioramas and level 1 to 100 builds | 366K | 1.3M | fi•••@in•••.com |
Bricks n Cars@-BRICKSnCARS- · 340Kbrick-built cars, car mechanisms and LEGO sets rebuilt as cars | 340K | 273K | br•••@bo•••.com |
MandRproductions@MandRproductions · 721KLEGO Star Wars reviews, set rankings, rumors and the ASK MandR series | 721K | 103K | ma•••@al•••.com |
Solid Brix Studios@SolidBrixStudios · 717KLEGO Star Wars and Harry Potter set reviews plus huge diorama builds | 717K | 95.1K | le•••@gm•••.com |
Cheesey Studios@CheeseyStudios · 272Kcustom LEGO Minecraft worlds and looks back at old LEGO themes | 272K | 91.3K | ch•••@gm•••.com |
Mr.Bricksteen@Mr.Bricksteen · 33.8KTechnic car reviews comparing LEGO with CaDA, Mould King and Nifeliz | 33.8K | 57.6K | mr•••@ho•••.com |
Brick Quest@TheBrickQuest · 37.2Kbig LEGO set reviews, retiring-set lists and minifigure collector guides | 37.2K | 45.8K | th•••@gm•••.com |
PythFenn@PythFennYT · 109Krankings and commentary on LEGO Ninjago, Minecraft and Mario sets | 109K | 33.2K | py•••@gm•••.com |
Bricksie@Bricksie · 476KLEGO City updates, LEGO Store hauls and set reviews from Edmonton | 476K | 23.1K | tr•••@sm•••.com |
Ryan Sevel@RyanSevelBricks · 84.7KLEGO Marvel collector making custom minifigures and fixing sets | 84.7K | 22K | ry•••@gm•••.com |
CleverPig@onecleverpig · 17.9KSpeed Champions and alt-brick car reviews, from Mould King to Mattel | 17.9K | 15.3K | cl•••@gm•••.com |
Drew Bricks@Drew_Bricks · 28.1KLEGO Star Wars armies, minifigure lots and mystery box challenges | 28.1K | 14.9K | dr•••@gm•••.com |
Joseph Taberner@JosephTaberner · 37.2KLEGO Ambassador recreating Harry Potter scenes and a giant Hogwarts display | 37.2K | 14.9K | jo•••@gm•••.com |
Block Party@blockpartyuk · 45KUK LEGO news, release-day shopping, deals and a growing LEGO City | 45K | 14.1K | ke•••@ri•••.com |
Jeansversion@jeansversion · 23KLEGO Star Wars, Lord of the Rings and Pokémon set reviews | 23K | 12.2K | it•••@gm•••.com |
TJ BrickVerse@tjbrickverse · 92Kcustom LEGO Marvel minifigures and movie scenes rebuilt in LEGO | 92K | 7.9K | ja•••@gm•••.com |
MiniSuperHeroesToday@MiniSuperHeroesToday · 129KLEGO Marvel early reviews, custom minifigure upgrades and actor interviews | 129K | 7.9K | mi•••@gm•••.com |
Titanium Taco@TitaniumTaco · 28KLEGO Ninjago collections, MOCs and reactions to the Ninjago show | 28K | 6.9K | ti•••@gm•••.com |
SamsBrickLab@SamsBrickLab · 21Kcustom LEGO Ninjago builds, set upgrades and minifigure tutorials | 21K | 6.5K | sa•••@gm•••.com |
2bricks@2bricks · 30.1Koriginal Star Wars MOCs and reviews of Barweer and Reobrix kits | 30.1K | 6.1K | ri•••@gm•••.com |
HighTeaToys@HighTeaToys · 16.3KUK LEGO hauls, Lumibricks reviews and talk about new releases | 16.3K | 4.9K | hi•••@gm•••.com |
Geek Bricks@GeekBricks84 · 13.8Ka UK LEGO city build, its updates and trips to brick shows | 13.8K | 2.8K | ge•••@gm•••.com |
DunksterBricks@DunksterBricks · 81.1KLEGO train layouts, BrickLink hauls and a UK LEGO City | 81.1K | 2K | du•••@gm•••.com |
BrickTsar@BrickTsar · 69.1Kvintage LEGO and trains from a collection of over 7,000 sets | 69.1K | 1.4K | ja•••@gm•••.com |
Bricktonium@Bricktonium · 88.9Kspeed builds of new LEGO Minecraft, Ninjago and Creator sets, plus minifigure shorts | 88.9K | 926 | br•••@gm•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| LEGO-compatible sets | Mr.Bricksteen (CaDA, Nifeliz), CleverPig (Mould King), 2bricks (Barweer, Reobrix), HighTeaToys (Lumibricks) |
| Lighting kits and display cases | SamsBrickLab (LeLightGo), Titanium Taco, Brick Quest, Joseph Taberner |
| Minifigures and collectibles | MandRproductions (Star Wars), MiniSuperHeroesToday (Marvel), TJ BrickVerse (customs), Drew Bricks |
| Minecraft and Ninjago tie-ins | Cheesey Studios, Firebird Bricks, PythFenn |
| Trains and city layouts | DunksterBricks, BrickTsar (vintage), Block Party, Bricksie |
Before you reach out
YouTube requires creators wherever they live to mark each video as made for kids or not, a rule that came out of its settlement with the US Federal Trade Commission and the New York Attorney General. A video marked as made for kids has no comments, cards or end screens, so a comment giveaway or an end-screen link to your shop won't run on it. MiniSuperHeroesToday says the channel is meant for ages 13 and up, and PythFenn's videos are aimed mainly at adult fans. Ask the others how they set their audience before you put a call to action in the brief.
Questions people ask
Which LEGO YouTubers are family friendly?
2bricks calls itself a family friendly channel, comment sections included, and PythFenn says its videos suit family viewing. Joseph Taberner makes his Harry Potter builds for adult fans and younger ones.
Which LEGO content creators do livestreams?
Block Party livestreams twice a week and posts a new video daily, covering LEGO news, launch days and its own LEGO City.
Who are the female LEGO influencers?
Jeansversion and HighTeaToys are both run by women. Jean has reviewed the $1,000 UCS Death Star, and HighTeaToys has filmed a LEGO shopping trip to Smyths.
DataAtScale is a creator search tool for YouTube, TikTok and Instagram. Get these creators' full emails and find more like them with Search by topic, with $5 credit when you sign up.
