Here are 18 mental health YouTubers who take sponsorships. Seven are clinicians by their own descriptions, among them a clinical psychologist and a psychiatrist. Others talk about living with ADHD, autism or schizoaffective disorder, or teach meditation and breathwork. Four are based outside the US, two each in Canada and the UK.
18 mental health content creators who take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Dr Thomas Smithyman@DrThomasSmithyman · 147Kclinical psychologist on social anxiety, dating nerves and conversation skills | 147K | 230K | th•••@me•••.com |
Lauren Kennedy West@LivingWellAfterSchizophrenia · 359Kliving with schizoaffective disorder, recovery and medical ketogenic therapy | 359K | 31.7K | li•••@gm•••.com |
Life Actuator@lifeactuator · 299Klife with ADHD: work, focus, dopamine and practical hacks | 299K | 27.7K | co•••@li•••.com |
Dr Sarah Nicholls@SarahNicholls · 53.3Kburnout recovery, people-pleasing and learning to relax, with journaling prompts | 53.3K | 7.2K | dr•••@gm•••.com |
iamvanessae@iamvanessae · 225Kguided meditations and breathwork for overthinking, plus slow-living home routines | 225K | 7.2K | ia•••@gm•••.com |
Trevor Carroll@TrevorCarroll · 42.5Klate-diagnosed autistic creator on overstimulation, socializing and self-acceptance | 42.5K | 4.8K | tr•••@tr•••.com |
The Anxiety Guy@TheAnxietyGuy1 · 252Khealth anxiety, panic and dizziness recovery, with guided meditations for anxiety | 252K | 4.7K | en•••@gm•••.com |
Barbara Heffernan@BarbaraHeffernan · 274Krumination, anticipatory anxiety and sleep, with guided meditations and exercises | 274K | 3.7K | su•••@aw•••.life |
Ask Kati Anything Podcast@askkatianything · 53.5Kpodcast explaining OCD, dissociation, complex PTSD and personality disorders | 53.5K | 3.6K | ni•••@bi•••.co |
Darren F Magee@DarrenFMagee · 167Knarcissism, the dark tetrad and controlling relationships, explained by a psychotherapist | 167K | 3.4K | in•••@se•••.uk |
Trey Jones@TreyJones · 121Khis own health anxiety and panic, from sudden symptoms to setbacks | 121K | 2.6K | cu•••@ya•••.com |
Cassie Winter@CassieWinter · 13.4Kprocrastination, burnout and low-energy self-care for neurodivergent, chronically ill people | 13.4K | 1.5K | cw•••@ac•••.com |
Calmly Coping@CalmlyCoping · 44.8Klicensed therapist's tips on high-functioning anxiety, boundaries and calming your mind | 44.8K | 1.4K | ta•••@be•••.com |
Casey-Michelle@BreatheWithCaseyMichelle · 58Kshort guided breathwork sessions for energy, grounding and releasing shame | 58K | 1K | cb•••@gm•••.com |
Laura Goellner - Yoga Therapy@LauraGYoga · 14.1Koccupational therapist's Kundalini yoga and meditation for emotional healing | 14.1K | 425 | La•••@ao•••.com |
maryscupoftea@maryscupoftea · 10.3Kself-love and self-worth podcast, started after recovering from an eating disorder | 10.3K | 276 | ma•••@ma•••.com |
Emotional Badass@EmotionalBadass · 36.9Kshame, highly sensitive people and the nervous system, from a psychotherapist | 36.9K | 234 | pr•••@em•••.com |
Dr. Air [Efosa Airuehia, MD]@DrAirMD · 13Kpsychiatrist on anxiety after 40, psychiatric medications and gut-brain health | 13K | 223 | do•••@me•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| Meditation and sleep apps | Barbara Heffernan, The Anxiety Guy, Laura Goellner (yoga), iamvanessae |
| Breathwork and stress apps | Casey-Michelle, iamvanessae, Dr Sarah Nicholls (burnout) |
| Therapy and mood-tracking apps | Calmly Coping, Ask Kati Anything, Emotional Badass, Dr Thomas Smithyman (social anxiety) |
| ADHD and focus apps | Life Actuator, Cassie Winter, Dr. Air (psychiatrist) |
| Peer support communities | Lauren Kennedy West, Trey Jones, Trevor Carroll (autism), maryscupoftea |
Before you reach out
Dr Sarah Nicholls and Darren F Magee are based in the UK, where the CAP Code, the advertising code the Advertising Standards Authority enforces on UK ads, counts any "adverse condition, whether of body or mind" as a disease. Under rule 12.1 of that code, an ad can claim to treat a disease only for a licensed medicine or a medical device with the required conformity marking. If your app isn't a marked medical device, brief these two on what it does, such as a 10-minute breathing exercise. Keep any line saying it treats anxiety or depression out of their scripts.
Questions people ask
Which mental health YouTubers are licensed therapists?
Tati Garcia of Calmly Coping is a licensed therapist, Kati Morton of Ask Kati Anything is a licensed marriage and family therapist, and Nikki Eisenhauer of Emotional Badass is a licensed professional counselor.
Which mental health influencers are also on Instagram and TikTok?
Dr Sarah Nicholls posts as @drsarahnicholls and Vanessa as @iamvanessae on both apps.
Which female mental health influencers have the largest audiences?
Lauren Kennedy West has 359K subscribers, and her Shorts average about 194K views. Barbara Heffernan, who was a psychotherapist for almost two decades and now works as a life coach, has 274K.
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