Here are 21 fitness YouTubers who lean toward strength, powerlifting, bodybuilding and calisthenics, and all of them take sponsorships and list a contact email. Seventeen are men, eight have fewer than 100,000 subscribers, and 11 are in the US, six in Canada and four in the UK.
21 fitness YouTubers for strength and gym training who take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Alex Leonidas@AlexLeonidas · 455Klifting coach's full-body workouts, periodization and strength training discussions | 455K | 128K | al•••@gm•••.com |
Eric Janicki@ericjanickifitness · 547Kbodybuilder's hypertrophy training methods, with his own AI coaching app | 547K | 119K | in•••@fa•••.com |
Summerfunfitness@Summerfunfitness · 714Kcalisthenics, handstand and muscle-building skills from a vegan athlete | 714K | 116K | su•••@su•••.com |
The Unfit Engineer - Fitness & Biomechanics@TheUnfitEngineer · 72.7KCanadian corrective exercise specialist's at-home strength and mobility routines | 72.7K | 59.6K | bu•••@th•••.com |
Tanner Shuck@Tanner_Shuck1 · 355Kfitness and self-improvement videos from a US lifter | 355K | 47K | ta•••@tr•••.co |
Henley Fitness@henley_fitness · 88KUK barbell training and nutrition advice, plus her own training app | 88K | 46.8K | ra•••@he•••.com |
musclemonsters@musclemonsters · 1Mmuscle and strength training for men over 40, from a book author | 1M | 40.3K | he•••@mu•••.com |
John Jewett@johnjewett7970 · 110KIFBB pro and dietitian's bodybuilding prep and physique education | 110K | 33.5K | in•••@co•••.com |
The Jacked Vegan@TheJackedVegan · 56.7KUK PhD student's science-based calisthenics and planche training | 56.7K | 24.6K | ja•••@th•••.com |
Bobby Maximus@OfficialBobbyMaximus · 235Kformer UFC fighter and Men's Health contributor's workouts and motivation | 235K | 24.1K | bo•••@bo•••.com |
Lee Downing Keat@LeeDowningKeat · 29.8KUK calisthenics, weighted calisthenics and minimalist strength training | 29.8K | 15.4K | ld•••@gm•••.com |
Judd Lienhard@JuddLienhard · 99.3Kformer Army Ranger and strength coach's training and high-performance advice | 99.3K | 13.5K | co•••@ju•••.com |
Strong and Conditioned@StrongandConditioned · 68.1KUK high-rep bodyweight and burpee workouts for home or gym | 68.1K | 10.4K | le•••@gm•••.com |
Mark Bell's Power Project@MarkBellsPowerProject · 385Kpowerlifter Mark Bell's podcast on lifting, nutrition and motivation | 385K | 9.7K | ry•••@ma•••.com |
Justin Lee@JustLeein · 241KCanadian lifter's workout tips for muscle gain, fat loss and home training | 241K | 8K | ju•••@gm•••.com |
Jason Brown@jasonbrowntraining · 280Kconjugate-system strength training and aerobic conditioning information | 280K | 6.9K | in•••@ja•••.com |
Dr. Swole@DrSwole · 311KVancouver doctor and natural bodybuilder's fat loss and muscle-building advice | 311K | 5.5K | as•••@gm•••.com |
Jeremy koko@yokokofit · 102KCanadian natural lifter's gym workouts, plus paid training programs | 102K | 4.9K | kk•••@gm•••.com |
Wenning Strength@WenningStrength · 118Kworld-record powerlifter's bench, squat and deadlift coaching, with a biomechanics degree | 118K | 3.9K | su•••@we•••.com |
Mike | J2FIT Strength & Conditioning@j2fit · 21.3Kformer NCAA strength coach's muscle-building and strength advice for busy lifters | 21.3K | 846 | mi•••@th•••.com |
John Parker@JohnJeffreyParker · 18.3KSan Diego strength coach's kettlebell, rucking and outdoor training | 18.3K | 403 | jo•••@gm•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| Barbells, belts and lifting straps | Wenning Strength, Mark Bell's Power Project, Jason Brown, Henley Fitness |
| Calisthenics gear, rings and parallettes | The Jacked Vegan, Summerfunfitness, Lee Downing Keat |
| Protein, creatine or pre-workout | John Jewett (dietitian), Eric Janicki, Dr. Swole, Alex Leonidas |
| Kettlebells and home workout gear | John Parker, The Unfit Engineer, Strong and Conditioned |
Before you reach out
Mark Bell, who hosts Mark Bell's Power Project, invented the Sling Shot, and The Jacked Vegan links GORNATION calisthenics equipment with a discount code, so check what a channel already sells or promotes before you pitch gear like theirs. For the 11 US creators, ask in the brief for a disclosure on gifted gear, because the US FTC's rule on material connections covers "free or discounted products" even when the advertiser doesn't require an endorsement in return.
Questions people ask
Who are some popular male fitness influencers on YouTube?
By subscribers, the ten largest male fitness YouTubers here are musclemonsters (Alain Gonzalez, 1M), Eric Janicki (547K), Alex Leonidas (455K), Tanner Shuck (355K), Dr. Swole (311K), Jason Brown (280K), Justin Lee (241K), Bobby Maximus (235K), Wenning Strength (118K) and John Jewett (110K).
Who are the top 10 fitness YouTubers?
By average views per video, the top 10 here are Alex Leonidas, Eric Janicki, Summerfunfitness, The Unfit Engineer, Tanner Shuck, Henley Fitness, musclemonsters, John Jewett, The Jacked Vegan and Bobby Maximus.
Who are some popular gym influencers?
Among the barbell and powerlifting channels here, the largest by subscribers are Mark Bell's Power Project (385K), a podcast hosted by American record-holding powerlifter Mark Bell, Jason Brown (280K), who teaches the conjugate system, and Wenning Strength (118K), run by world-record holder Matt Wenning.
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