Here are 25 baking YouTubers who take sponsorships. Seven teach cake or cookie decorating, and the other 18 share recipes for cookies, pies, pastries, sourdough and vegan or gluten-free bakes. Seventeen are baking micro influencers with 10,700 to 83,000 subscribers, and most of the 25 channels are run by women.
25 baking influencers and YouTubers who take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Kitchen Journal By Kalpana@KakesbyKal · 120Kcakes decorated as edible art, shared as a baking journal | 120K | 580K | du•••@gm•••.com |
Handle the Heat@TessaAriasTV · 198Ka trained chef's cookie and dessert recipes, explained through baking science | 198K | 119K | te•••@ha•••.com |
Sugarologie@Sugarologie · 341Kcake and frosting tutorials from a baker with a biochemistry PhD | 341K | 90.4K | ad•••@su•••.com |
Georgia's Cakes@GeorgiasCakes · 457Kcake decorating tutorials, basic sponge recipes and current cake trends | 457K | 77.2K | in•••@ge•••.com |
Little Cookie Co@LittleCookieCo · 217Kroyal icing sugar cookie decorating lessons, including mistakes to avoid | 217K | 38.3K | li•••@ou•••.com |
Erin Jeanne McDowell@erin-jeanne-mcdowell · 73.9Kpie, pastry and dessert baking tutorials, plus Shorts twice a week | 73.9K | 35.1K | er•••@gm•••.com |
Food Nouveau / Marie Asselin@FoodNouveau · 23.2KFrench macarons and madeleines, plus gelato and other Italian classics | 23.2K | 34.6K | in•••@fo•••.com |
Robyn On The Farm@RobynOnTheFarm · 118Kbaking recipes from a homesteading mother in Arkansas | 118K | 16.5K | ro•••@gm•••.com |
Urban Treats Micro Bakery@urbantreats_sydney · 27Ksourdough bread and micro bakery tutorials from a Sydney home bakery | 27K | 16.4K | ur•••@gm•••.com |
The Banana Diaries@thebananadiaries · 46.9Kvegan cakes and desserts made without eggs or dairy | 46.9K | 13.4K | he•••@th•••.com |
Bake Only@BakeOnly · 83Ka mother's simple, healthier bakes for beginners | 83K | 6.7K | jo•••@gm•••.com |
Sweetest Menu by Jessica Holmes@sweetestmenu · 13.3Keasy baking and dessert recipes from the author of Something Sweet | 13.3K | 4.9K | je•••@sw•••.com |
Chaleese Leishman@chaleesebakescakes · 31.5Kdecorated cakes, macarons, cupcakes and cake cones with plenty of sprinkles | 31.5K | 4.2K | ch•••@gm•••.com |
Karolyns Kakes@KarolynsKakes · 110Kcustom cake tutorials in buttercream and fondant | 110K | 3.9K | ka•••@gm•••.com |
Munchies By Mallory@MunchiesByMallory · 52.2Kbrown butter bakes, fall recipes and copycat recipes | 52.2K | 3.2K | ma•••@mu•••.com |
Bakes & Blunders@bakesandblunders · 14.2Kbakes that explain what went wrong and how to prevent it | 14.2K | 2.3K | co•••@ba•••.com |
Beatrice's sweet dreams@Beatricessweetkitchen · 10.9Keasy baking and no-bake recipes | 10.9K | 1.9K | dr•••@gm•••.com |
Crazy for Crust@CrazyforCrustRecipes · 70.5Ka home baker's cookies, brownies, bars and pies | 70.5K | 1.9K | cr•••@gm•••.com |
Asia Coffee@AsiaCoffee · 111Kcake decorating tutorials for beginners, from fondant to buttercream piping | 111K | 1.3K | co•••@ca•••.com |
Bianca Fernandez@Bitesbybianca · 12.6KFilipino and Asian baking, including ube desserts and pastries | 12.6K | 1.1K | bi•••@gm•••.com |
Bake with Bakabee@BakewithBakabee · 12.4Kessential baking skills, easy recipes and baking room organization | 12.4K | 1K | ba•••@gm•••.com |
The Baking Diva@TheBakingDiva · 10.7Ka grandmother's cakes, cookies, pies and holiday party food | 10.7K | 634 | do•••@gm•••.com |
The Baking Explorer@KatBakingExplorer · 16.6Keasy recipes and how-to guides from a UK baking blogger | 16.6K | 582 | ka•••@ho•••.com |
Mary's Mindful Bakes@marysmindfulbakes · 18.3Kgluten-free and dairy-free recipes, mostly paleo and sometimes vegan | 18.3K | 556 | he•••@mi•••.com |
Cakes with Lorelie@CakesWithLorelie · 48.8Ktiered and wedding cakes from scratch, with Italian meringue buttercream | 48.8K | 525 | we•••@gm•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| Flours, sugars and other staples | Sugarologie (ingredient science), Handle the Heat (baking science), Urban Treats Micro Bakery (sourdough) |
| Fondant, sprinkles and decorating tools | Georgia's Cakes, Karolyns Kakes, Asia Coffee, Chaleese Leishman (sprinkles), Cakes with Lorelie (wedding cakes) |
| Cookie cutters, pie dishes and pastry tools | Little Cookie Co (royal icing), Crazy for Crust, Erin Jeanne McDowell (pies), Food Nouveau / Marie Asselin (macarons) |
| Gluten-free, dairy-free or vegan ingredients | Mary's Mindful Bakes, The Banana Diaries (vegan) |
| Baking mixes and beginner kits | Bake Only, Bakes & Blunders, Bake with Bakabee, Sweetest Menu by Jessica Holmes |
Before you reach out
Ten of these channels are outside the US, with four each in the UK and Canada and two in Australia. The US National Institute of Standards and Technology says in its kitchen measurement tips that teaspoons and cups "mean different things in different countries", and it recommends weighing ingredients on a kitchen scale over measuring them by the cup. If your mix, flour or kit comes with a recipe written in cups, weigh each amount once and print the grams beside it. Give the oven temperature in both Fahrenheit and Celsius as well, so a creator's test bake comes out like yours.
Questions people ask
Which cake baking YouTubers have decades of experience?
Cakes with Lorelie teaches wedding cake and buttercream recipes that Lorelie has used for over 30 years, and Karolyns Kakes has made cakes since 2002.
Which baking influencers in the UK have written a book?
Kat of The Baking Explorer wrote Bakes That Break The Internet, a book of 40 recipes. Georgia's Cakes, Bake with Bakabee and Beatrice's sweet dreams are the other UK channels.
Which of these baking content creators already review products?
Asia Coffee posts a few product reviews among its tutorials, and The Baking Diva lists product reviews as a channel topic. Bake Only links the tools it bakes with from an Amazon storefront.
DataAtScale is a creator search tool for YouTube, TikTok and Instagram. Get these creators' full emails and find more like them with Search by topic, with $5 credit when you sign up.
