Here are 18 baking TikTokers who take sponsorships and list a contact email, with 127,582 to 758,186 followers. Most share recipes for cookies, cheesecakes, cakes and pies, while @everydaycookier decorates sugar cookies and @whisk.chick and @izzythebaker decorate cakes.
18 baking influencers on TikTok who take sponsorships
| Creator | Followers | Avg views | |
|---|---|---|---|
sweets@sweetconfection · 234Kcaramelized apple cheesecake, mini cinnamon rolls and Biscoff banana bread recipes | 234K | 1.6M | co•••@ma•••.com |
sugarspiceddreams@sugarspiceddreams · 758Kstuffed cookies, cinnamon rolls and fall loaves, with recipes in captions | 758K | 1.6M | su•••@gm•••.com |
everydaycookier@everydaycookier · 147Kdecorated sugar cookies shaped like foods, from steak to deviled eggs | 147K | 1M | ev•••@gm•••.com |
Jen@_jenperezz · 329Kcheesecakes, crumble bars and muffins, mostly apple and pumpkin fall bakes | 329K | 1M | je•••@gm•••.com |
MK Drayna@whisk.chick · 373Kpastry chef decorating wedding and dome cakes in Milwaukee | 373K | 449K | mk•••@wh•••.com |
mycozybakesbyabyz@mycozybakesbyabyz · 130Kcookie bars, chocolate cakes and banana bread cookies, measured in grams | 130K | 163K | my•••@gm•••.com |
THESSA@ms.thessa · 395Kbrown butter cookies, red velvet crinkles and chocolate cake recipes | 395K | 132K | th•••@gm•••.com |
rubybhogal@rubybhogal · 234KAround the World in 80 Cakes, from Torta Caprese to Japanese cheesecake | 234K | 128K | ru•••@in•••.com |
izzythebaker@izzythebaker · 396Kdecorated cakes like koi ponds, matcha sponges and perfume-inspired designs | 396K | 114K | co•••@iz•••.com |
Allison Chen@alchenny · 644Kcelebration cakes, choux puffs and a s'mores baked Alaska in NYC | 644K | 102K | pa•••@al•••.com |
Poppy | Baking and Recipes@_poppycarr · 208KLindor brownies, Cadbury's Caramel brownies, cookie pies and cinnamon rolls | 208K | 90K | np•••@ou•••.com |
lifewithtuyen@lifewithtuyen · 614Ksingle-serve chocolate chip cookies, brown butter muffins and cafe drinks at home | 614K | 65.4K | tu•••@gm•••.com |
Soph’s Goodies@sophsgoodies · 314Kpumpkin cookies, marble cookies and custard cream banana bread tutorials | 314K | 52.2K | he•••@so•••.com |
Sasha Nary@sashacakeschicago · 296Knovelty bakes like mini piñata cakes, brookie cakes and dessert baskets | 296K | 24.1K | pa•••@sa•••.com |
Sophia Mya Cupcakes@sophiamyacupcakes · 132KHalloween cupcakes, cauldron cakes and a crystal ball cheesecake | 132K | 23.1K | na•••@gm•••.com |
Mallory Harr@munchiesbymallory · 294Ksalted caramel cheesecakes, pumpkin bundt cakes and fall crumble breads | 294K | 17.3K | le•••@un•••.net |
amy h.@constellationinspiration · 149Kmooncakes for Mid-Autumn Festival and salted egg yolk cookies | 149K | 10.7K | am•••@co•••.com |
Zae’@fleurishwithz · 128KSouthern pound cakes and pies, including a 12 Cakes Until Christmas series | 128K | 1.6K | fl•••@gm•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| Butter, flour and chocolate chips | @ms.thessa, @mycozybakesbyabyz, @lifewithtuyen (single-serve cookies) |
| Cream cheese and cheesecake ingredients | @sweetconfection, @_jenperezz, @munchiesbymallory |
| Piping tips, icing and food coloring | @everydaycookier (sugar cookies), @whisk.chick, @izzythebaker, @sophiamyacupcakes, @sashacakeschicago |
| Cake pans and molds | @rubybhogal, @alchenny, @fleurishwithz (pound cakes), @constellationinspiration (mooncakes) |
| Chocolate and biscuits to bake with | @_poppycarr, @sophsgoodies, @sugarspiceddreams |
Before you reach out
In England, Wales and Northern Ireland, the UK Food Standards Agency's advice on handling flour tells people not to eat or taste raw cookie dough, pastry or cake batter unless the label says it's ready to eat. The agency also says it can't be sure that heat-treating flour at home kills harmful bacteria. If you brief a creator who lives there, leave out any shot of them tasting the batter, and don't ask for "edible" cookie dough made with flour toasted at home.
Questions people ask
Which baking content creators on TikTok have already worked with brands?
@sugarspiceddreams baked mini eclair s'mores brownies in an #ad for Delizza Patisserie, and @izzythebaker turned a perfume YSL Beauty sent over into a decorated cake.
Which female baking influencers share their recipes?
Most of the 18 are women. @sophsgoodies and @lifewithtuyen post their recipes on their own websites, and @munchiesbymallory links all of hers from her bio.
Which baking TikTokers live in the UK or the USA?
@alchenny bakes in New York City, @whisk.chick in Milwaukee and @fleurishwithz near Atlanta. @rubybhogal is in the UK, and @izzythebaker is in Canada.
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