Here are 15 beauty YouTubers who take sponsorships and list an email for brand deals. Most of them review new makeup on camera, and 14 of the 15 get more views on Shorts than on full-length videos, so price a Short and a full review as separate asks.
15 beauty influencers and makeup YouTubers who take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Julia Adams MUA@JuliaAdamsMUA · 288KCanadian makeup artist filming product reviews and makeup tutorials | 288K | 27.7K | ju•••@so•••.me |
Tania B. Wells@TaniaBWells · 65.4Kmakeup artist of 16 years reviewing high-end and luxury makeup | 65.4K | 17.2K | ta•••@gm•••.com |
Slashed Beauty@slashedbeauty · 127Kdrugstore makeup and skincare, budget beauty finds, tips and tutorials | 127K | 11.7K | mi•••@sl•••.com |
Nikkia Joy@nikkiajoy · 909KAustralian makeup artist testing makeup and skincare for oily skin | 909K | 10.4K | ni•••@gm•••.com |
Maryam Maquillage@MaryamMaquillage · 302Kreviews of the latest makeup releases, plus tutorials and skincare advice | 302K | 9K | in•••@mm•••.com |
emily harper@emily_harper_ · 504Kmakeup artist with a beauty storefront, filming makeup reviews and tutorials | 504K | 8.9K | te•••@cm•••.com |
Fabiola Cruz Beauty@fabiolacruz_beauty · 14.2K46-year-old web developer's makeup wear tests, rankings and reviews | 14.2K | 8.7K | fa•••@fa•••.com |
Patty Alonso@PattyAlonso · 100Khonest reviews and swatches of new makeup, including luxury eyeshadow palettes | 100K | 6.8K | pa•••@gm•••.com |
simply.blair@simplyblair · 25.9Khigh-end and drugstore makeup reviews, hauls and get-ready-with-me videos | 25.9K | 6.6K | Bl•••@be•••.com |
Lindsey Munette@lindseymunette · 30.1Kmakeup tips for pale skin, from non-orange bronzers to cool-toned lipsticks | 30.1K | 4.7K | di•••@gm•••.com |
Not Fit for Print Beauty@NotFitforPrintBeauty · 28.9Kfashion and beauty editor of 25 years reviewing luxury makeup and skincare | 28.9K | 3.7K | re•••@no•••.net |
Allie Dawson@AllieDawson · 49.3Kmakeup enthusiast's honest opinions on new makeup, plus books and video games | 49.3K | 3.2K | un•••@gm•••.com |
Jessica Romua@TheMexicanBeauty · 69.4Kbeauty reviews and tutorials for buying makeup without hype or overspending | 69.4K | 2.6K | co•••@th•••.com |
badtothebrow@badtothebrow · 24.6Kcolorful indie makeup, multichrome eyeshadow, first impressions and chatty GRWMs | 24.6K | 2.2K | ba•••@gm•••.com |
lexifmakeup@lexifmakeup · 29Kself-taught makeup artist and plastic surgery nurse filming eyeshadow tutorials | 29K | 1.8K | le•••@gm•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| Drugstore and budget makeup | Slashed Beauty, Jessica Romua, Nikkia Joy |
| Luxury makeup | Tania B. Wells, Patty Alonso, Not Fit for Print Beauty, simply.blair |
| Shades for pale skin | Lindsey Munette |
| Makeup for women over 40 | Fabiola Cruz Beauty |
| Eyeshadow and indie color | badtothebrow, lexifmakeup |
Before you reach out
A PR box is still a connection the creator must disclose under the FTC's Endorsement Guides at 16 CFR 255.5, even when you ask for nothing back. The UK's Advertising Standards Authority advises brands and influencers to keep beauty filters off any video where the filter would exaggerate what the product does. Ask for close-ups on unfiltered skin and a clear "gifted" or #ad label in the brief.
Questions people ask
Which makeup YouTubers review products for oily skin?
Nikkia Joy has oily skin and tests whether products still look good at the end of the day.
Which female makeup influencers on YouTube get the most Shorts views?
All 15 channels are run by women. Nikkia Joy averages about 113,000 views on Shorts, Julia Adams MUA about 109,000 and Emily Harper about 105,000.
Are there beauty micro influencers in the USA?
Nine of the US channels have fewer than 100,000 subscribers, including Tania B. Wells at 65,400 and Jessica Romua's The Mexican Beauty at 69,400, which posts new videos twice a week.
DataAtScale is a creator search tool for YouTube, TikTok and Instagram. Get these creators' full emails and find more like them with Search by topic, with $5 credit when you sign up.
