Here are 15 yoga YouTubers who take sponsorships, from vinyasa and Ashtanga teachers to chair yoga for over-60s and stretching routines from a massage therapist. Twelve are in the US, two in the UK and one in Canada, and all but four have under 100,000 subscribers.
15 yoga YouTube channels that take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Soft Soul Yoga with Jodi@Softsoulyogajodi · 14.3Kgentle slow flows and stretches for over-50s, often filmed outdoors | 14.3K | 27.5K | gy•••@gm•••.com |
Melspirations@Melspirations · 558Kcertified teacher's vinyasa, sculpt and pregnancy flows, plus activewear hauls | 558K | 13.1K | in•••@me•••.com |
Man Flow Yoga@ManFlowYoga · 606Kbeginner yoga and strength routines for men in their 40s to 60s | 606K | 5.1K | de•••@ma•••.com |
David and Jelena Yoga@DavidandJelenaYoga · 139KToronto Ashtanga teachers' pose tutorials, alignment tips and short led flows | 139K | 3.4K | in•••@da•••.com |
Emma Pigeon Yoga@emmapigeonyoga · 25.4K45 to 55 minute vinyasa classes, many filmed while travelling abroad | 25.4K | 2.4K | em•••@em•••.com |
Well With Hels@WellWithHels · 46.1KUK teacher's gentle yoga flows, morning mobility and fertility yoga | 46.1K | 2.2K | he•••@my•••.co |
Ashtanga Nurse@AshtangaNurse · 19.2Kregistered nurse and Ashtanga teacher's beginner flows, knee and back work | 19.2K | 1.9K | mo•••@as•••.com |
Adell Bridges@AdellBridges · 38.2Kcreative yoga flows for hips, glutes, shoulders and core strength | 38.2K | 1.6K | ad•••@mo•••.com |
Kendra Tolbert | My Quietude@my.quietude · 85.2Kdietitian and registered yoga teacher's gentle 5 to 25 minute classes | 85.2K | 1.5K | ke•••@li•••.com |
Daria LeGrand@DariaLeGrand · 11.6Kplayful vinyasa flows, arm balances and hip openers of 10-30 minutes | 11.6K | 1.4K | ch•••@gm•••.com |
Yoga ETC with Tina@yogaetctina · 71.5K67-year-old Tina's chair yoga and balance classes for over-60s | 71.5K | 1.2K | ti•••@yo•••.uk |
joetherapy@joetherapy · 108Kmassage therapist's follow-along stretches and hip mobility routines | 108K | 1.2K | in•••@jo•••.com |
Lizzie Lasater@LizzieYoga · 15.3Krestorative yoga, guided rest and strength advice for yogis over 50 | 15.3K | 880 | la•••@gm•••.com |
Alexis Mann Yoga@alexismannyoga · 65.4Kbeginner yoga flows, morning mobility and mat Pilates sculpt workouts | 65.4K | 483 | al•••@gm•••.com |
Laura Goellner - Yoga Therapy@LauraGYoga · 14.1Koccupational therapist's Kundalini yoga and meditation for emotional health | 14.1K | 425 | La•••@ao•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| Yoga mats, blocks and straps | Emma Pigeon Yoga, Daria LeGrand, Adell Bridges, David and Jelena Yoga |
| Massage guns and recovery tools | joetherapy, Soft Soul Yoga with Jodi, Melspirations |
| Products for people over 50 | Soft Soul Yoga with Jodi, Lizzie Lasater, Yoga ETC with Tina (over-60s) |
| Men's products | Man Flow Yoga, Ashtanga Nurse, joetherapy |
| Pregnancy and fertility products | Melspirations, Well With Hels, Kendra Tolbert |
Before you reach out
If your product promises relief from back pain or stress, check each creator's health credentials before you write the script. Morgan Lee of Ashtanga Nurse is a registered nurse, Joe Yoon of joetherapy is a licensed massage therapist, Laura Goellner is an occupational therapist and Kendra Tolbert is a registered dietitian. Yoga Alliance, a US nonprofit that registers yoga teachers, bars its members from advising outside their credentials, and its scope of practice says those credentials "must never be used to imply competency" outside that scope. Ask the other creators whether they're registered with Yoga Alliance, and if they are, build the brief around the class and keep the health claim out of their script.
Questions people ask
Which yoga YouTubers teach Ashtanga?
David and Jelena direct the Ashtanga Yoga Centre of Toronto, which opened in 2008. Morgan Lee of Ashtanga Nurse is a KPJAYI-authorized Level II teacher and wrote the book Why Yoga Works.
Who are the top female yoga influencers on YouTube?
Melspirations is the largest, with 558K subscribers, followed by Kendra Tolbert at 85.2K. Well With Hels invites brands to message her about collaborations.
Who are the top male yoga influencers?
Man Flow Yoga is the largest, with 606K subscribers and 1,875 videos since 2013. Joe Yoon of joetherapy is also a certified personal trainer and wrote the book Better Stretching.
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