Here are 17 indie game YouTubers who take sponsorships, each with an email a studio can write to. Most are small channels, and 13 have fewer than 50,000 subscribers. Two of them, yakkocmn and Aussienutz, go looking for indie games their viewers haven't heard of.
17 indie game influencers and YouTubers who take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
yakkocmn@yakkocmn · 486Kfunny video essays on game design, reviews and overlooked indie games | 486K | 534K | cy•••@gm•••.com |
Kaganath@Kaganath · 30K100% completion reviews and guides for indie and cozy RPGs, plus streams | 30K | 120K | ka•••@gm•••.com |
Burr@Burr_ · 28.5KCanadian roguelike and indie game reviews, plus 100% achievement runs | 28.5K | 71.5K | bu•••@he•••.com |
Eljay@EljayIsHere · 20.2KAustralian channel playing new indie games in full, with jokes and supercuts | 20.2K | 48K | el•••@gm•••.com |
SkillyMcFilly@SkillyMcFilly · 86.7Kindie horror gameplay, Phasmophobia and Subnautica, plus streams three days a week | 86.7K | 18K | th•••@gm•••.com |
SoariN@SoariNHorror · 48.5KUK indie horror reviews and gameplay, especially abstract and mascot-style horror | 48.5K | 7.7K | he•••@gm•••.com |
the15minutegamer@the15minutegamer · 117KUK PC game reviews, mostly indie, plus beginner's guides | 117K | 6.5K | ad•••@15•••.com |
2 Headed Hero@2HeadedHero · 11.9Kroundups and reviews of RPGs, immersive sims, retro and indie games | 11.9K | 5K | 2h•••@gm•••.com |
apqLIVE@apqLIVE · 22.7KUK roguelike and indie game videos, plus chill streams | 22.7K | 4.2K | ap•••@go•••.com |
Braid Arcade@Braid_Arcade · 34.4Kindie game design talks and Shorts on Hollow Knight, Celeste and Undertale | 34.4K | 3.9K | br•••@vi•••.com |
McQueeb@McQueeb · 47KTwitch streamer posting highlights of indie roguelikes, dungeon crawlers and RPGs | 47K | 1.9K | bu•••@mc•••.com |
Aussienutz@Aussienutz · 24.7Kvariety creator reviewing little-known indie games, plus cozy and horror games | 24.7K | 1.2K | au•••@gm•••.com |
MixoNat@MixoNat · 10.6Kfunny let's plays of indie, itch.io and VR horror games | 10.6K | 569 | mi•••@gm•••.com |
YunaLuvGames@YunaLuvGames · 56.7Kfunny horror playthroughs and Shorts, from indie games to Rule of Rose | 56.7K | 171 | yu•••@ya•••.com |
Higher Plain Games@HigherPlainGames · 12KUK reviews of indie, niche and retro games, especially racing and rhythm | 12K | 158 | su•••@ho•••.com |
Flash Trouserman@FlashTrouserman · 10.3KUK let's plays of city builders, colony sims, 4X and strategy games | 10.3K | 156 | Fl•••@dy•••.com |
IchibanThug Gaming@IchibanThugGaming · 12KUK blind first plays of new indie and story games, plus retro | 12K | 49 | Ic•••@ou•••.com |
Which creators fit which games
| If your game is | Start with |
|---|---|
| A roguelike or dungeon crawler | Burr, apqLIVE, McQueeb |
| A cozy game or RPG | Kaganath, Aussienutz, 2 Headed Hero |
| Horror | SkillyMcFilly, MixoNat, YunaLuvGames, SoariN |
| A city builder, colony sim or 4X | Flash Trouserman |
| Best shown live on stream | McQueeb, Kaganath, SkillyMcFilly |
Before you reach out
Steam's documentation on keys names press and influencer access as a use for Release State Override keys, which let a creator play your game before it comes out. For a studio's first Steam game, keys can be requested only three weeks after the app ID is created, so create it early. If your demo is already public, send its store page instead. Kaganath finishes each game to 100% before reviewing it, so that channel needs a key to the full game. Put the key or demo link, the release date, what the build includes and the first day the creator may publish in the brief.
Questions people ask
Which indie game channels accept early keys?
IchibanThug Gaming gets early keys through Keymailer and Press Engine and plays new games blind on its First Try Fridays. McQueeb accepts game keys at his business email.
Which indie game YouTubers get more views on Shorts?
Braid Arcade and YunaLuvGames get many times more views on their Shorts than on their long videos, so ask them for a Short about your game.
Which indie game review YouTubers take playtest requests for horror?
SoariN takes playtest requests for abstract horror, anthropomorphic horror and mascot fan games such as Sonic.exe and FNaF, and also considers games built to be intensely scary.
DataAtScale is a creator search tool for YouTube, TikTok and Instagram. Get these creators' full emails and find more like them with Search by topic, with $5 credit when you sign up.
