Here are 24 fitness YouTubers who take sponsorships and list a contact email. Most are trainers or Pilates instructors who teach follow-along workouts, and 14 have fewer than 100,000 subscribers. Women run 18 of the channels, and all 24 are based in the US, Canada, the UK or Australia.
24 fitness influencers and YouTubers who take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Diana Conforti@dianaconfortifit · 285KCanadian creator's gym tutorials, kitchen videos and product reviews | 285K | 67.3K | di•••@ho•••.com |
PaulSklarXFit@PaulSklarxfit · 987K35-year trainer's strength, HIIT and fat-loss workouts for over-40s and over-50s | 987K | 28.3K | pa•••@du•••.com |
VFIT WITH VERA@VFITWITHVERA · 284K10-60 minute bodyweight home workouts aimed at fat loss and strength | 284K | 21.8K | vf•••@gm•••.com |
Chris & Edi@ChrisEdi · 67.9Kmarried trainer couple's follow-along dumbbell and bodyweight home workouts | 67.9K | 17.6K | ch•••@uc•••.com |
Posture Tonic by Jacinta Brown@PostureTonic · 199KMelbourne clinical Pilates instructor's Pilates and sculpting workouts for posture | 199K | 11.2K | co•••@po•••.com |
Brittany Lupton@BrittanyLupton · 197Kgym lifting vlogs, what-I-eat-in-a-day videos, and pregnancy and postpartum fitness | 197K | 10.7K | br•••@du•••.com |
Keel Pilates@keelpilates · 58.5Kat-home mat Pilates workouts with clear form cues, from a certified instructor | 58.5K | 10.3K | ke•••@gm•••.com |
Millie Marshall@_milliemarshall · 22.1KAustralian training and nutrition coach's vlogs and tutorials, plus her MMF app | 22.1K | 9.4K | mi•••@gm•••.com |
BodyFit By Amy@BodyFitByAmy · 961Kcertified trainer's full-length home workouts: strength, HIIT, Pilates, yoga and low-impact | 961K | 8.9K | in•••@bo•••.com |
Juliette Wooten@JulietteWooten · 921KFlorida group fitness instructor's at-home HIIT, Pilates and full-body weight-loss workouts | 921K | 7.6K | ju•••@gm•••.com |
Natalie Heso@natalieheso · 310KUK Pilates, barre and strength workouts, plus her own workout app | 310K | 7.2K | na•••@gm•••.com |
Maxx Stewart@MaxxStewart · 32.8Kno-talking follow-along home workouts: abs, HIIT, cardio and dumbbell sessions | 32.8K | 7.1K | ma•••@gm•••.com |
Vera Armishaw@VeraArmishaw · 52.1Kapartment-friendly glute, ab and arm workouts, plus nutrition tips | 52.1K | 6K | ve•••@gm•••.com |
Tom Peto Training@TomPetoTraining · 275KUK coach's follow-along calisthenics, dumbbell and resistance-band workouts for strength | 275K | 5K | to•••@gm•••.com |
Samuel Jordan@SamuelJordanFitness · 83.5KIKU-certified kettlebell instructor and touring musician's home and travel workouts | 83.5K | 4.5K | sa•••@gm•••.com |
Anastasia Vlassov@anastasiavlassov · 75.1Kformer pro dancer's quick glute, ab and band workouts for busy moms | 75.1K | 4.3K | pa•••@an•••.com |
TheFrenchFit@The_French_Fit · 19.8Kgym workouts and motivation, plus The French Fit app with meal plans | 19.8K | 4.1K | se•••@in•••.com |
Kirra Mitlo@kirra_mitlo · 95.8Kbeginner at-home dumbbell strength workouts and programs for women | 95.8K | 4.1K | ki•••@st•••.com |
Larie Midkiff@FitbyLarie · 114Kpre- and postnatal specialist's strength, TRX, barre and yoga workouts at home | 114K | 2.9K | la•••@gm•••.com |
Elzhana Bn@ElzhanaBN · 12.2KUK creator's toning workout routines, filmed in a studio and outdoors | 12.2K | 2.8K | in•••@el•••.com |
Alysia Pope Pilates (PurelyPope Pilates)@AlysiaPopePilates · 37.8Ktwin mom and pre/postnatal specialist's weekly mat and reformer Pilates workouts | 37.8K | 2.5K | al•••@pu•••.com |
Bij & Gab - Kettlebell Athletes@kettlebellathletes · 38.1KBij and Gab's home kettlebell workouts for busy professionals and parents | 38.1K | 1.6K | Ke•••@gm•••.com |
evia pilates@thatgirlevia · 94.2Kmat Pilates flows for all levels, including pregnancy-friendly and mom workouts | 94.2K | 1.3K | th•••@gm•••.com |
Enrich Your Life Fitness@EnrichYourLifeFitness · 12.7Kmid-40s mom's low-impact, no-jumping home cardio and strength workouts | 12.7K | 1K | al•••@en•••.com |
Which creators fit which brands
| If you sell | Start with |
|---|---|
| Pilates mats, reformers or grip socks | Posture Tonic, Keel Pilates, Natalie Heso, Alysia Pope Pilates, evia pilates |
| Dumbbells, kettlebells or bands | Kirra Mitlo, Tom Peto, Samuel Jordan, Bij & Gab |
| Prenatal or mom products | Anastasia Vlassov, Larie Midkiff, Alysia Pope Pilates, evia pilates |
| Men's products | Paul Sklar (over 40), Tom Peto, Samuel Jordan, Maxx Stewart |
| A fitness app | Skip Millie Marshall, TheFrenchFit, Natalie Heso (own apps) |
Before you reach out
VFIT WITH VERA says her routines burn fat, and Juliette Wooten tells viewers her programs will help them lose weight fast. Under the FTC's Endorsement Guides, a sponsored before-and-after from one person will likely be read as what most of your customers achieve. A "results not typical" line doesn't change that. Put the typical customer's result in the brief, counting people who quit your program, and see each video before it goes live.
Questions people ask
Which of these fitness YouTubers are already brand ambassadors?
Samuel Jordan is a Strength Shop athlete and TheFrenchFit is a Women's Best athlete, and both post a discount code in their channel descriptions.
Which female fitness influencers are certified trainers?
Larie Midkiff is a NASM-certified trainer and IFBB Bikini Pro, and Juliette Wooten is an AFAA Group Fitness Master Trainer. Alicia of Enrich Your Life Fitness, a mom in her mid-40s, is ACE-certified.
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