Here are 25 automotive influencers on Instagram who take sponsorships, from a 12.9K-follower E30 owner to a 461K-follower drag racer. Twelve have 100K followers or more, and nine drive a BMW M3, M2 or E30. Each automotive influencer here lists a contact email.
25 automotive influencers on Instagram who take sponsorships
| Creator | Followers | Avg likes | |
|---|---|---|---|
Joao Silva@cloutstang · 174Kautomotive content from personal builds, with sponsor and UGC links | 174K | 110K | jo•••@gm•••.com |
Jessi Glover@carswithjessi · 169Ka 370z GT, a Defender 90 and a pile of Subarus | 169K | 99.4K | je•••@gm•••.com |
Brianna Booska@bboostka · 146Kcar events and media, plus a gated V10 R8 and Mk4 Supra | 146K | 92.4K | br•••@gm•••.com |
M3BBL@pinkkg80 · 77.5Ka 2025 M3 Competition, with discount codes for wrap and carbon parts | 77.5K | 63.3K | pi•••@gm•••.com |
Stefan Lewis@stefanllewis · 128Kwholesome car content on an E92 M3, C6 Z06 and RX-7 | 128K | 39.6K | pa•••@fi•••.com |
Connor Richardson@sloww_e30 · 51.3Ka one-of-one 1985 BMW 318i from South Orange County | 51.3K | 34.1K | co•••@gm•••.com |
Britney friesen@britneyautomotive · 461Kdrag racing and race car building, posted by a mom | 461K | 30.8K | br•••@gm•••.com |
Alexander Vargas@_alexandervargas · 165Klearn, build and drive content from Santa Cruz, California | 165K | 19.9K | al•••@gm•••.com |
The_84_VETTE@the_84_vette · 19.9Kfollow-along car builds, with a matching TikTok account | 19.9K | 19K | cj•••@st•••.com |
Sweens@sweens.e36.f87 · 26.8Ka 2018 BMW M2 and a 1998 BMW M3 in Chicago | 26.8K | 14.7K | sw•••@gm•••.com |
Lauren Estelle Watson 🇫🇷🇺🇲 UT@thatpiewasgood · 130Kbuilds and racing with an LS swap, C6 Corvette and Terminator Cobra | 130K | 9.1K | xm•••@gm•••.com |
Hunter Hazelwood@hunter.hazelwood · 15.9Kcars and tech from Georgia | 15.9K | 8.1K | hu•••@gm•••.com |
Sebastian@sebbyis350 · 26.2KMiami car content, partnered with a vinyl wrap account | 26.2K | 7K | se•••@gm•••.com |
Dajra Sara Kapić@nobodywhoareu · 119Kclassic European cars, a BMW E30 and travel from Los Angeles | 119K | 4.8K | da•••@lo•••.com |
SakiF4@saki.f4 · 23.1Ka flat-four car in Texas, owned by a 20-year-old | 23.1K | 4.3K | re•••@gm•••.com |
Carrera@itscarrera · 66.4Kautomotive and lifestyle content with a custom steering wheel design link | 66.4K | 3.6K | rk•••@gm•••.com |
Grant Vaught@f80_grant · 14.1Kan F80 M3 Competition in Ruby Star from Lexington, Kentucky | 14.1K | 3.2K | gr•••@gm•••.com |
Brendan Long@azcamaro · 84.4Kcar enthusiast photography, on the Team Nitto roster | 84.4K | 2.9K | az•••@gm•••.com |
Lala@lalafox92 · 126Kdrag racing and car builds as a Ford ambassador | 126K | 2.6K | lw•••@gm•••.com |
Dominic LeDonne@m3dominic · 125Ka 2009 E92 M3 with a linked YouTube channel | 125K | 2.6K | do•••@gm•••.com |
Spencer Marler@marlerworx · 160Kbuy, build and drive content for DIY-ers, with a vinyl wrap partner | 160K | 2.5K | sp•••@gm•••.com |
Mathew Jensen@helloooimjensen · 116Kcontent about driving and breaking cars | 116K | 2.5K | sa•••@al•••.com |
Terrence Richardson@m2_blackeagle · 31KBMW M2 mods and daily reels about car culture | 31K | 1.9K | ri•••@gm•••.com |
Chase@that_fake_gt3 · 63Kdaily videos of a Porsche 991.1 Turbo S and a V8-swapped 911 | 63K | 1.4K | th•••@gm•••.com |
Meg 🍒@megs_e30 · 12.9Ka 1991 318is E30 with an M50 engine in Seattle | 12.9K | 1.3K | co•••@me•••.com |
Which creators fit which brands
Thirteen of these car influencers on Instagram name the cars they drive in their bios, which tells you whose car your part fits.
| If you sell | Start with |
|---|---|
| Vinyl wraps and carbon parts | M3BBL, Sebastian, Spencer Marler |
| Tires | Stefan Lewis (Continental Tire), Brendan Long (Team Nitto) |
| Drag racing and swap parts | Lala, Britney Friesen, Lauren Estelle Watson (LS swap) |
| BMW M and E30 parts | Connor Richardson, Sweens, Grant Vaught, Terrence Richardson, Meg |
| Porsche and R8 accessories | Chase, Brianna Booska |
Before you reach out
If you sell parts or service with a written warranty in the US, the FTC's Magnuson-Moss rules say "No warrantor may condition the continued validity of a warranty on the use of only authorized repair service and/or authorized replacement parts for non-warranty service and maintenance", unless those parts or service come free under the warranty or the FTC has granted a waiver. Keep any line saying only your parts or service keep a viewer's warranty valid out of the creator's script.
Questions people ask
How to find an influencer for your brand?
Look for automotive influencers whose bios already name a brand they work with. Six in this list do, and Stefan Lewis lists FCP Euro as an official partner beside Continental Tire.
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