Here are 25 personal finance YouTubers who take sponsorships, each with a contact email. Nineteen are in the US, four in the UK and two in Canada, with 11.1K to 751K subscribers.
25 personal finance YouTubers who take sponsorships
| Creator | Subscribers | Avg views | |
|---|---|---|---|
Vicky Smith@HeyVickySmith · 42.6KUK journalist and mum sharing frugal tips and savings habits | 42.6K | 84.7K | vi•••@mo•••.com |
Gabrielle Talks Money@gabrielletalksmoney · 139KCanadian CPA teaching millennials about student loans, saving and taxes | 139K | 81.4K | ms•••@gm•••.com |
Charles Broomfield@CharlesBroomfieldOfficial · 50.3Khis own push to retire early through saving and minimalism | 50.3K | 70.5K | ch•••@ch•••.com |
Steve | Call to Leap@CalltoLeap · 751KETFs and retirement accounts explained for beginners in their 40s and beyond | 751K | 66.1K | in•••@ca•••.com |
Rob Berger@rob_berger · 301Kdebt, budgeting, 401(k) and IRA investing, and credit explained | 301K | 64K | ro•••@ro•••.com |
Jessica Moorhouse - Canadian Personal Finance@jessicamoorhouse · 63.6KCanadian budgeting and investing lessons from a money expert and author | 63.6K | 51.5K | je•••@je•••.com |
Rashida Herbers@RashidaHerbersMoney · 105Ksimple investing principles and financial literacy from a long-time investor | 105K | 46.1K | ra•••@ra•••.com |
Jacob Wade (Roadmap Money)@roadmapmoney · 25.2Ksaving, investing and tax-efficient early retirement for high earners | 25.2K | 41.3K | ja•••@ro•••.com |
Dianne Sullivan@DianneSullivan · 40.7KUK financial coach teaching personal finance basics | 40.7K | 27.9K | di•••@di•••.co |
Personal Finance with Leila - Debt Over It@PersonalFinancewithLeila · 68Kdebt payoff and saving habits, with her own journey and coaching | 68K | 22.3K | co•••@de•••.com |
Debt Free Millennials@DebtFreeMillennials · 117Kstudent loan and debt payoff lessons for millennials | 117K | 15.6K | de•••@cr•••.co |
Chase Yokoyama@ChaseYokoyama · 22.7Kcredit card reviews and personal finance for travelers | 22.7K | 13.6K | yo•••@gm•••.com |
Chidera Peters@ChideraPeters · 77.2KUK personal finance and investing, plus reviews of real people's money | 77.2K | 13.3K | hi•••@th•••.com |
The Budget Mom@thebudgetmom · 279Kbudgeting, debt payoff and saving from an accredited financial counselor | 279K | 10.1K | ku•••@mi•••.com |
THE BROKEN WALLET@thebrokenwallet · 84.8Kfrugal living and money-saving tips from a personal finance writer | 84.8K | 6.8K | th•••@gm•••.com |
Brittany Flammer@BrittanyFlammer · 19.8Kfamily budgeting and budgeting app tests from a financial coach | 19.8K | 6.1K | br•••@br•••.com |
The Budget Mum UK@TheBudgetMumUK · 18.6KUK budgeting, cash stuffing and money saving | 18.6K | 5.4K | th•••@ho•••.com |
Budget Treasures@BudgetTreasures · 77.6Kbudgeting, saving and debt payoff, with budget-with-me videos | 77.6K | 5.2K | bu•••@gm•••.com |
Intentional Living@IntentionalLivingYT · 16.9Kher own debt payoff journey and financial wellness | 16.9K | 4.9K | in•••@gm•••.com |
Jordan Budgets@JordanBudgets · 48.6Kzero-based cash stuffing and paper budgeting from a single mother | 48.6K | 4.6K | jo•••@gm•••.com |
MissBeHelpful@missbehelpful · 58.6Kmoney choices and personal finance for everyday people | 58.6K | 4.3K | mi•••@gm•••.com |
All Things Planned@AllThingsPlanned · 40.9Kcash-system budgeting and her own debt payoff | 40.9K | 4K | al•••@ya•••.com |
Debt Free Dana ツ@DebtFreeDana · 85Kpaying off $98,000 of debt while raising four kids on a budget | 85K | 3.5K | ms•••@gm•••.com |
Pennies Not Perfection@PenniesNotPerfection · 44.8Kdigging out of $82,000 of debt and rebuilding finances | 44.8K | 3.4K | pe•••@gm•••.com |
Pennies to Dollars@PenniestoDollars · 11.1Kcutting expenses and living on less in rural Kansas | 11.1K | 3.3K | bo•••@gm•••.com |
Which creators fit which brands
Match these personal finance YouTube channels to your product by the money topic each one covers.
| If you sell | Start with |
|---|---|
| A budgeting or cash-envelope app | @JordanBudgets, @AllThingsPlanned, @thebudgetmom, @BrittanyFlammer |
| Debt payoff or credit products | @DebtFreeDana, @PenniesNotPerfection, @DebtFreeMillennials, @ChaseYokoyama (credit cards) |
| A brokerage or retirement account | @CalltoLeap, @rob_berger, @RashidaHerbersMoney, @roadmapmoney |
| Banking or savings in the UK | @HeyVickySmith, @ChideraPeters, @TheBudgetMumUK, @DianneSullivan |
| Money products in Canada | @gabrielletalksmoney, @jessicamoorhouse |
Before you reach out
FINRA, which oversees US brokerages, reviewed how firms run paid influencer programs, and the review led to five enforcement actions. The practices it found firms using include checking a creator's past posts before signing them, setting out what they may and may not say, and keeping records of the sponsored posts. If you offer a US brokerage or retirement account and work with @CalltoLeap, @rob_berger, @RashidaHerbersMoney or @roadmapmoney, put the claims they may and may not make in the brief, and keep a copy of each video once it goes live.
Questions people ask
Who are the best personal finance YouTubers?
Measured by average views per subscriber, @HeyVickySmith leads this list at 84,700 views a video on 42,600 subscribers, about twice her subscriber count. @roadmapmoney (41,273 on 25,200) and @CharlesBroomfieldOfficial (70,466 on 50,300) come next.
Who is the biggest financial influencer?
In this list, @CalltoLeap has the most subscribers at 751,000, and 138,869,779 lifetime views across 1,438 videos. @rob_berger is next at 301,000 subscribers.
Who are some popular personal finance YouTubers?
On Shorts, @thebrokenwallet averages 48,868 views and @DebtFreeMillennials 31,461, the highest Shorts averages in this list. @CalltoLeap follows at 17,852 and @thebudgetmom at 17,543.
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