We analyzed 713,106 YouTube channels to find out how many views channels of each size get.
Specifically, we looked at views per subscriber, posting frequency, video format, country and business emails across eight size bands.
The channels are English-language ones in the US, UK, Canada and Australia, each with at least 1,000 subscribers.
The median channel gets about 29 views per hundred subscribers on a recent long video.
"Recent" means a long video that was 14 to 60 days old when we read its views. The 344,598 channels that had one are behind the views figures.
For channels that disclose sponsors, see our sponsorship study.
Stats at a glance
Here is a summary of our key findings:
- YouTube channels get about 29 views per hundred subscribers on a recent long video, at the median.
- YouTube channels with ten to twenty-five thousand subscribers get the most views per subscriber, at about a third of a view each.
- YouTube channels with a million or more subscribers get about nine views per hundred subscribers.
- The median YouTube channel gets 2,250 views on a recent long video.
- YouTube channels with ten to twenty-five thousand subscribers vary widely, with the top-quarter line about 22 times the bottom-quarter line.
- About 73% of YouTube channels with a million or more subscribers list a business email.
- About a third of YouTube channels with up to ten thousand subscribers get at least as many views on their median recent long video as they have subscribers.
- YouTube channels in the US get about 26 views per hundred subscribers, fewer than channels in the UK, Canada or Australia.
- YouTube channels with 50K or more subscribers get over twice the views per subscriber if they post fewer than two long videos a month.
- YouTube channels under 250K subscribers get more views per subscriber when they post only long videos than when they also post Shorts.
- Fewer than 3% of YouTube channels under a hundred thousand subscribers have the verified badge.
We have the detailed data and charts for each finding below.
Average views per subscriber fall as channels get bigger
Subscriber counts overstate reach more the bigger a channel gets. Our data shows that a channel with a million or more subscribers gets about nine views per hundred subscribers. Channels with ten to twenty-five thousand subscribers get about a third of a view each, the most of any size.
As you can see in the chart above, the figure falls at each step up in size after that peak. An OverseerOS study of 273 channels saw the same drop. It looked at single videos rather than a channel's median, so treat it as a rough check on ours.
To see how good a channel is for its size, compare it with the top-quarter line. At ten to twenty-five thousand subscribers, a channel needs about 114 views per hundred subscribers to clear it.
Take a creator with 80,000 subscribers. Their size band gets about 22 views per hundred subscribers. That works out to about 17,400 views on a new long video.
Key takeaway: Multiply a creator's subscribers by the figure for their size, then ask to see their last few videos when someone quotes you a rate off their subscriber count.
Channels of the same size get very different views
Two creators with 15,000 subscribers can look the same in a spreadsheet. Among channels with ten to twenty-five thousand subscribers, a quarter have a median recent long video under 831 views. Another quarter have one over 18,000.
The smallest channels get a median of 842 views on a recent long video. The largest get 207,000.
Across all sizes, the median is 2,250 views. The middle half of channels get between 344 and 13,950.
Key takeaway: Watch a creator's last few videos before you agree a fee.
Bigger YouTube channels list a business email more often
About 54% of the smallest channels list a business email. At a million or more subscribers, that rises to about 73%. Across all sizes, it is about 58%.
YouTube shows an address on a channel's About page only if the channel owner has provided one.
Key takeaway: If your shortlist is full of small creators, plan extra time for outreach.
Small channels out-draw their subscriber count more often
About a third of channels with up to ten thousand subscribers have a median recent long video that gets at least as many views as they have subscribers. Among channels with a million or more subscribers, only about 4% do. Across all sizes, about 28% do.
Key takeaway: Small creators are a safer bet for reaching more people than their subscriber count suggests.
YouTube statistics by country: US channels get the fewest views per subscriber
US channels get a median of about 26 views per hundred subscribers. Australia leads with about 46, and the UK follows with about 43. Canada comes in at about 34.
UK channels also lead in raw views, at 3,621 on a median recent long video. US channels trail at 2,000.
Key takeaway: A subscriber buys you more views from a UK or Australian channel than from a US one.
Channels that post less often get more views per video
Channels that post fewer than two long videos a month get more views per subscriber than weekly posters. Across all sizes, they get about 38 views per hundred subscribers. Weekly posters get about 25.
The gap is smallest for the smallest channels, at about 1.3 times. From 50K subscribers up, channels that post less often get more than twice as many views. The gap peaks at about 2.5 times at a million or more subscribers.
Weekly posters can still reach more people in a month, because they post more videos.
Key takeaway: Judge a creator by views per video first, then ask how often they post.
Long-video-only channels get more views per subscriber below 250K
If you're sponsoring a long video on a channel under 250K subscribers, a creator who posts only long videos is the better bet. They get up to 1.55 times the views per subscriber of channels that also post Shorts.
Above 250K subscribers that flips. There, long-only channels get as little as 0.73 times as many, and at best 0.82 times.
Key takeaway: Pick long-only creators for a long-video sponsorship at smaller sizes, and check the format mix at larger ones.
The verified badge mostly marks channels past 100K subscribers
YouTube's help page on verification sets 100,000 subscribers as the bar to apply. About 3% of channels with fifty to a hundred thousand subscribers have the badge. It jumps to about 47% in the next band up. At a million or more subscribers it reaches 77%.
Key takeaway: The badge tells you a channel has passed 100,000 subscribers and little else.
Find YouTube channels at the size you want
If you want a list at a size that suits your budget, Search by topic and Find similar channels let you set subscribers, has email and sponsored posts before you search, so the list comes back with channels of the size you want that list an email. Get channel emails returns the business email behind YouTube's "View email address" button for channels you already have. You can sign up for free to try them.
Full data
Median views per subscriber by channel size
| Channel size | Channels in the data | Channels with a recent long video | Median views per subscriber | Views per 1,000 subscribers |
|---|---|---|---|---|
| 1K-10K | 462,984 | 216,089 | 0.330 | 330 |
| 10K-25K | 94,837 | 47,784 | 0.335 | 335 |
| 25K-50K | 49,878 | 25,646 | 0.269 | 269 |
| 50K-100K | 35,631 | 18,505 | 0.217 | 217 |
| 100K-250K | 33,963 | 18,058 | 0.181 | 181 |
| 250K-500K | 15,344 | 7,988 | 0.160 | 160 |
| 500K-1M | 9,377 | 4,969 | 0.130 | 130 |
| 1M+ | 11,092 | 5,559 | 0.091 | 91 |
Views per subscriber percentiles
A channel above the 75th percentile for its size is in the top quarter. Find the creator's band and compare their views per subscriber with these thresholds.
| Channel size | 25th percentile | Median | 75th percentile | 90th percentile |
|---|---|---|---|---|
| 1K-10K | 0.083 | 0.330 | 1.626 | 5.657 |
| 10K-25K | 0.055 | 0.335 | 1.143 | 3.517 |
| 25K-50K | 0.047 | 0.269 | 0.919 | 2.729 |
| 50K-100K | 0.047 | 0.217 | 0.733 | 2.062 |
| 100K-250K | 0.044 | 0.181 | 0.587 | 1.496 |
| 250K-500K | 0.038 | 0.160 | 0.450 | 1.048 |
| 500K-1M | 0.034 | 0.130 | 0.394 | 0.884 |
| 1M+ | 0.024 | 0.091 | 0.259 | 0.581 |
| All sizes | 0.069 | 0.286 | 1.219 | 4.264 |
Views on a recent long video
| Channel size | 25th percentile | Median | 75th percentile | 75th divided by 25th |
|---|---|---|---|---|
| 1K-10K | 208 | 842 | 5,000 | 24.0 |
| 10K-25K | 831 | 5,200 | 18,000 | 21.7 |
| 25K-50K | 1,600 | 9,400 | 32,000 | 20.0 |
| 50K-100K | 3,200 | 15,000 | 51,000 | 15.9 |
| 100K-250K | 6,600 | 28,000 | 89,000 | 13.5 |
| 250K-500K | 13,000 | 54,000 | 156,000 | 12.0 |
| 500K-1M | 23,000 | 90,800 | 268,500 | 11.7 |
| 1M+ | 51,000 | 207,000 | 588,000 | 11.5 |
| All sizes | 344 | 2,250 | 13,950 | - |
Business email by channel size
| Channel size | Channels in the data | Share listing a business email |
|---|---|---|
| 1K-10K | 462,984 | 54.2% |
| 10K-25K | 94,837 | 60.7% |
| 25K-50K | 49,878 | 63.0% |
| 50K-100K | 35,631 | 64.6% |
| 100K-250K | 33,963 | 68.0% |
| 250K-500K | 15,344 | 69.7% |
| 500K-1M | 9,377 | 71.6% |
| 1M+ | 11,092 | 72.7% |
| All sizes | 713,106 | 57.7% |
Views per subscriber by country
| Country | Channels counted | Median views per subscriber | Median views on a recent long video |
|---|---|---|---|
| United Kingdom | 43,359 | 0.433 | 3,621 |
| Australia | 12,276 | 0.462 | 3,600 |
| Canada | 21,081 | 0.337 | 2,700 |
| United States | 267,882 | 0.256 | 2,000 |
Channels that beat their subscriber count
The chart above lists the share for each size band. The all-sizes share is in the table below.
| Channel size | Share whose median recent long video reaches their subscriber count |
|---|---|
| All sizes | 28.1% |
The OverseerOS check
This outside study looked at single videos, so it is a rough check on our channel medians.
| Study | Videos | Channels | Median ratio at 10K-99K | Median ratio at 1M+ |
|---|---|---|---|---|
| 2026 study by OverseerOS | 2,043 | 273 | 36.2% | 5.2% |
Method and limits
Our data covers 713,106 English-language channels with at least 1,000 subscribers. Each channel's country is the US, UK, Canada or Australia. We find channels by searching YouTube across a large and growing list of topics. New topics come from the titles of channels we've already found, so a channel that none of those searches turns up is missing. We then read each channel's public main page, its About page and its recent uploads. A channel stays in while those reads succeed.
We read the stats in October 2026. The reads ran from the sixth to the tenth.
The main figures use only long videos that were 14 to 60 days old when we read their views. Each video counted had at least two weeks to collect views. Views per subscriber is a channel's median views on those videos divided by its subscribers. The 344,598 channels (48.3%) with at least one such video are the ones counted. That is why the size table lists two channel counts.
Business email means a contact email on the channel's About page. It doesn't depend on video age, so the email figures cover all 713,106 channels. The view figures cover only the 344,598 with a recent long video. The verified chart counts the badge across all 713,106 channels.
Posting frequency is the median gap between a channel's recent long videos. Weekly or more means a gap of 7 days or less. Two to four a month means 8 to 15 days. Fewer than two a month means over 15 days. We keep about ten recent uploads of each format. A channel needs three dated long videos to get a posting frequency.
Format mix says whether the recent uploads are long videos only or both long videos and Shorts. Channels that post only Shorts are too few to show.
These are comparisons between channels, so they show which things go together and can't show that one causes another. Between 93.6% and 96.7% of channels in each size band uploaded in the 30 days before they were read. That means these numbers describe active channels.
FAQ
How many views should I expect from a YouTuber with 100K subscribers?
Channels at 100K-250K subscribers get a median 28,000 views on a long video, and the middle half get between 6,600 and 89,000. The band's median is 0.181 views per subscriber. That puts a channel with exactly 100,000 subscribers near 18,100 views, since the 28,000 includes channels up to 250K.
How do I estimate a YouTuber's views before a sponsorship?
Multiply their subscribers by the median views per subscriber for their size band. Then check the result against their last few long videos. A creator with 80,000 subscribers is in the 50K-100K band, where the median is 0.217, so expect about 17,400 views.
What is the average number of subscribers per 1000 views on YouTube?
Roughly 3,500 for the median channel. That is the views-per-subscriber ratio turned upside down, so it moves with size. It is about 3,000 at 1K-10K, 4,600 at 50K-100K and 10,900 at 1M+.
What is a good views to subscriber ratio on YouTube?
It depends on the channel's size, so use the top-quarter line for its band. A channel needs about 1.14 views per subscriber at 10K-25K, 0.587 at 100K-250K and 0.259 at 1M+ to sit in the top quarter. The middle across all sizes is 28.6 views per 100 subscribers.
How many views does the average YouTube channel get?
Around 2,250 on a recent long video, going by the median channel we measured. It shifts by country. UK channels got 3,621, Australian 3,600, Canadian 2,700 and US 2,000.
