We analyzed 2,321,249 TikTok creators to find the average TikTok engagement rate and average TikTok views at each follower count.
Specifically, we looked at engagement rate, views (TikTok counts them as plays), country, and how many creators list an email.
Engagement rate fell fast and then leveled off. The median is 15.4% for the smallest creators. It settles near 8% once creators pass fifty thousand followers.
Engagement rate is the total likes, comments, shares and saves divided by total plays, across the creator's 30 or so newest posts. It is a measure we worked out for this study.
Most figures are medians, so half of the creators in each band sit above the number and half below it.
For creators who have done sponsorships, see our sponsorship study.
TikTok engagement rate benchmarks at a glance
Source: our data on 2,321,249 TikTok creators with 1,000+ followers and a public account who posted since 1 August 2026.
Here is a summary of our key findings:
- Almost nine in ten TikTok creators we analyzed have under ten thousand followers.
- The median TikTok engagement rate falls by almost half from the smallest creators to those with fifty thousand followers, then holds near 8%.
- The median TikTok creator under ten thousand followers averages 533 views per video. The median creator with a million or more averages 154,921.
- TikTok creators of the same size get very different views. With a hundred to five hundred thousand followers, the top-quarter line is about 18 times the bottom-quarter line.
- About 1.6% of TikTok creators under ten thousand followers list a public email. The share climbs to 34.1% at a million or more.
- TikTok creators in the United States list a public email most often, at 11.3%. Creators in the United Kingdom follow at 9.5%.
TikTok statistics by follower count: most creators are small
About 88% of the TikTok creators we analyzed have under ten thousand followers. Only about 0.1% have a million or more.
Share of TikTok creators by follower count
As you can see in the chart above, the benchmarks for the biggest accounts describe very few creators.
Key takeaway: Judge a creator against the band they sit in, since the biggest accounts are rare and say little about a typical creator.
The average TikTok engagement rate falls as creators get bigger
The median creator under ten thousand followers has an engagement rate of 15.4%. That drops to 9.7% in the next band up.
From fifty thousand followers up, the median sits near 8% and barely moves.
The top-quarter line falls with size too. In the smallest band, a creator needs more than 26.6% to be in the top quarter. From a hundred thousand followers up, about 12% is enough.
Top-quarter line of TikTok engagement rate, by follower count
Key takeaway: Work out a creator's engagement rate from their recent posts and compare it with the median for their band, since 12% is high from 10K followers up and low under 10K.
Average TikTok views rise sharply with follower count
For average views on TikTok, we took each creator's average views per video on recent videos. Then we found the median within each size band.
The median creator under ten thousand followers averages 533 views per video. For creators with a million or more followers, it is 154,921.
Take a creator with 80,000 followers. Their band's median creator averages 8,615 views per video.
To reach the top quarter of that band, a creator needs about 35,486.
Key takeaway: Use the median views for a creator's band as your starting estimate, then ask to see their last few videos before you agree a fee.
Creators of the same size get very different views
Take creators with a hundred to five hundred thousand followers. A quarter of them average under 4,093 views per video. Another quarter average over 72,414.
That makes the top-quarter line about 18 times the bottom-quarter line.
The spread is widest, at about 20 times, for creators with fifty to a hundred thousand followers. It is about 5 times for the smallest creators.
Key takeaway: Ask to see a creator's last few videos, since their size band says little about where they sit inside it.
Larger TikTok creators list a public email more often
About 1.6% of the smallest creators list a public email. The share climbs to 34.1% for creators with a million or more followers.
Share of TikTok creators listing a public email, by follower count
In other words, about one creator in sixty under ten thousand followers lists an email, while one in three does at a million or more.
Key takeaway: Expect few emails among small creators, and set the has email filter before you search to get a list you can email.
TikTok creators in the United States and United Kingdom list an email most often
We compared the 15 countries with the most creators.
About 11.3% of creators in the United States list a public email, the highest of any country on the list. The United Kingdom follows at 9.5%.
Brazil comes next at 3.6%. No other country on the list passes 2.2%.
In Pakistan, Nepal, Bangladesh and Iraq, fewer than 0.5% of creators list one.
Key takeaway: Set the has email filter and a country before you search, and expect the longest lists in the United States and United Kingdom.
Find TikTok creators at the size and country you want
Search by topic and Find similar creators let you set followers, country, language and has email before you search. The list that comes back has the size and country you want. Look up creators returns the public emails and profile figures of creators you already have. You can sign up for free to try them.
Full data
The exact values behind the findings above. Percentiles are across the creators in each band.
Creators by follower band
| Follower band | Creators | Share of all creators |
|---|---|---|
| 1K-10K | 2,044,691 | 88.1% |
| 10K-50K | 202,047 | 8.7% |
| 50K-100K | 32,804 | 1.4% |
| 100K-500K | 33,723 | 1.5% |
| 500K-1M | 4,593 | 0.2% |
| 1M+ | 3,391 | 0.1% |
| All sizes | 2,321,249 | 100% |
Engagement rate by follower band
A creator above the 75th percentile for their band is in the top quarter.
| Follower band | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile |
|---|---|---|---|---|---|
| 1K-10K | 4.9% | 8.4% | 15.4% | 26.6% | 39.0% |
| 10K-50K | 3.1% | 5.5% | 9.7% | 16.8% | 27.0% |
| 50K-100K | 2.7% | 4.7% | 8.0% | 13.1% | 19.5% |
| 100K-500K | 2.5% | 4.6% | 7.7% | 12.4% | 18.0% |
| 500K-1M | 2.6% | 4.7% | 7.9% | 12.2% | 17.2% |
| 1M+ | 2.9% | 5.0% | 8.0% | 12.4% | 16.9% |
Average views (plays) per video by follower band
| Follower band | 10th percentile | 25th percentile | Median | 75th percentile | 90th percentile | 75th divided by 25th |
|---|---|---|---|---|---|---|
| 1K-10K | 178 | 285 | 533 | 1,298 | 4,686 | 4.6x |
| 10K-50K | 297 | 604 | 2,164 | 10,837 | 40,626 | 17.9x |
| 50K-100K | 556 | 1,762 | 8,615 | 35,486 | 109,663 | 20.1x |
| 100K-500K | 961 | 4,093 | 19,937 | 72,414 | 209,409 | 17.7x |
| 500K-1M | 3,369 | 16,124 | 59,614 | 193,834 | 460,761 | 12.0x |
| 1M+ | 12,843 | 48,504 | 154,921 | 437,172 | 1,090,783 | 9.0x |
Public email and bio link by follower band
| Follower band | Share listing a public email | Share with a bio link |
|---|---|---|
| 1K-10K | 1.6% | 6.6% |
| 10K-50K | 7.2% | 22.4% |
| 50K-100K | 11.5% | 32.7% |
| 100K-500K | 15.8% | 40.2% |
| 500K-1M | 24.3% | 49.5% |
| 1M+ | 34.1% | 57.8% |
The 15 countries with the most creators
The country figures cover creators of all sizes together.
| Country | Creators | Median engagement rate | Median average views (plays) per video | Share listing a public email | Share with a bio link |
|---|---|---|---|---|---|
| Pakistan | 200,687 | 35.0% | 412 | 0.3% | 2.8% |
| United States | 199,080 | 9.5% | 1,108 | 11.3% | 25.8% |
| Nepal | 105,989 | 31.2% | 648 | 0.4% | 2.7% |
| Indonesia | 95,653 | 6.2% | 696 | 1.2% | 10.0% |
| Bangladesh | 73,375 | 25.9% | 247 | 0.2% | 6.5% |
| Nigeria | 61,512 | 19.5% | 319 | 2.2% | 9.5% |
| Iraq | 47,974 | 13.6% | 1,108 | 0.1% | 4.6% |
| Saudi Arabia | 45,746 | 19.4% | 559 | 0.8% | 9.6% |
| Brazil | 44,933 | 8.6% | 837 | 3.6% | 17.8% |
| Thailand | 42,568 | 12.4% | 416 | 1.2% | 10.1% |
| Ghana | 41,428 | 23.7% | 547 | 1.4% | 5.0% |
| Ethiopia | 36,286 | 19.3% | 607 | 0.7% | 3.7% |
| Vietnam | 35,302 | 7.8% | 583 | 2.0% | 8.8% |
| United Kingdom | 35,241 | 8.4% | 1,383 | 9.5% | 22.6% |
| Malaysia | 34,303 | 9.6% | 630 | 1.1% | 9.4% |
Method and limits
Our data covers 2,321,249 TikTok creators with at least 1,000 followers and a public account who posted since 1 August 2026. It is a random sample of such creators, sorted into six bands by follower count.
Average views is each creator's average views (plays) per video on recent videos. The median is the middle creator in a band.
Engagement rate is the total likes, comments, shares and saves divided by total plays, across the creator's 30 or so newest posts. It is our own measure for this study.
A public email is one the creator lists publicly on their profile, and a bio link is any link on their profile.
Each creator's country is inferred, so treat the country figures as close but not exact. We show the 15 countries with the most creators, and their figures cover all sizes together.
These are comparisons between creators, so they show what goes together and can't show cause.
FAQ
What is a good engagement rate for TikTok?
It depends on follower count. The median is 15.4% for creators under 10K followers and about 8% from 50K followers up. To be in the top quarter, a creator needs more than 26.6% under 10K followers and about 12% from 100K up.
Is a 13% engagement rate on TikTok good?
It is above the median from 10K followers up, where the medians sit between 7.7% and 9.7%. From 100K followers up it is in the top quarter, since the 75th percentile there is 12.4% or lower. Under 10K followers it is below the 15.4% median.
Is 2.5% engagement rate good?
It is low at any size. The 10th percentile is 2.5% at 100K-500K, 2.6% at 500K-1M and 2.9% at 1M+, so 2.5% is about the bottom tenth from 100K followers up. Below 100K followers it falls under the 10th percentile, which is 2.7% at 50K-100K, 3.1% at 10K-50K and 4.9% under 10K.
How many views are normal on TikTok?
It depends on follower count. The median creator averages 533 views per video under 10K followers, 2,164 at 10K-50K, 8,615 at 50K-100K, 19,937 at 100K-500K, 59,614 at 500K-1M and 154,921 at 1M+.
Is 700 average views on TikTok good?
It is above the 533 median under 10K followers, and below the 75th percentile there of 1,298. It is below the 2,164 median at 10K-50K, though above that band's 25th percentile of 604.
