What GMV means on TikTok Shop
GMV is gross merchandise value, the total value of products sold through a creator’s videos. Paste a creator’s handle to see theirs for the last 7 days and in total.
How to check a TikTok creator’s GMV
Paste handles or links
Put one creator on each line, up to 10,000.
Pick the market
Choose the US, the UK, or both.
Repeat on a schedule
Check weekly to review your affiliates, or more often for creators you watch closely.
Reading a creator’s GMV as a seller
Judging a creator
You want to know if a creator’s videos actually sell.
Comparing different sizes
A large account and a small one are hard to compare on GMV alone.
Reading growth
You want to know if a creator is picking up.
Telling recent from past
A high lifetime number may come from an old hit.
What you get for each creator
- Weekly sales
- GMV for the last 7 days and the 7 days before, growth, units sold, GMV per 1,000 views
- Lifetime
- Total TikTok Shop sales so far
- Profile
- Handle, name, link, followers, verified, bio, language
- Products
- Categories, products and shops they promote, with prices and last post dates
- Contact
- Email if they list one, plus average views, likes and comments
- Data date
- The last day included in the numbers
Good to know
Pair it with
More ways to use Look up creators’ GMV
GMV on TikTok FAQ
What does GMV stand for on TikTok?
Gross merchandise value, the total value of products sold through a creator’s videos.
What does GMV mean for a TikTok Shop seller?
It shows the value of products a creator’s videos sold across the shops they promote, so you can see whether their videos move product before you send samples.
Is GMV the same as profit?
No. GMV counts the value of what was sold, so it says nothing about costs or what a seller keeps.
What is GMV per 1,000 views?
It is sales per 1,000 views, so you can compare creators with different audience sizes.
How do I check a creator’s GMV?
Paste their handle or profile link and choose the US, the UK or both. You see the last 7 days, the 7 days before and lifetime GMV.
Check a creator’s GMV before you send samples.
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