TikTok Shop product research through its creators
Paste a product link and judge the product by who sells it: how many creators promote it, how much each sells and the prices they sell at.
How to find who promotes a product on TikTok Shop
Paste the product link
Use any product page from a US or UK TikTok Shop.
Narrow your list
Filter by market, GMV, growth, recent posts, followers or email.
Sort and review
Sort by GMV, growth or followers. Each creator shows the matching products they posted.
Questions this research answers
Checking demand
You are weighing a product and want evidence of demand.
Sizing the sellers
A product sold by a few large accounts is a different bet than one sold by many small ones.
What price works
You need to price a product against what already sells.
Their other products
You want to know what the same creators promote.
Sourcing reports
A buyer needs a one-page case for a product.
Filters for product affiliates
- Market
- US, UK or both
- Weekly GMV
- Sales over the last 7 days, lowest and highest
- GMV per 1,000 views
- Sales per 1,000 views
- Growth
- How much sales changed from the week before
- Last post
- Days since their last product video
- Shops
- How many shops they promote
- Audience
- Followers, average views, likes and comments
- Only creators with an email
- Leave out
- Creators on your lists
What you get for each creator
- Matching products
- The products of theirs that match your link
- Profile
- Handle, name, link, bio, language, followers, verified
- Sales
- Market, GMV this week and last week, growth, units sold, GMV per 1,000 views, lifetime GMV
- Activity
- Categories, number of products and shops, date of last product video
- Products
- Each product they promote, with link, shop, price, videos and last post date
- Price range
- Average, lowest and highest price of what they promote
- Contact
- Email if they list one, plus average views, likes and comments
- Data date
- The last day included in the sales numbers
Advanced insights
- Audience credibility
- A percentage with a verdict: Excellent, Good or Watch out
- Who follows
- The share of followers who are real people, influencers or suspicious accounts
- Engagement score
- Rated from Excellent to Very low against creators of the same size
- Recent posts
- How their latest posts did against their own average
- Audience
- Gender, age, top countries and languages
- Content mix
- The share of each post format they publish, such as short videos, long videos or live
- Linked accounts
- Their accounts on the other platforms, with each account’s profile
Example: find sellers for a lip tint
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More ways to use Who promotes a product
TikTok Shop product research FAQ
What can I learn about a product from its creators?
How many creators promote it, how much each sells, how recently they posted it, how their sales are changing and the prices they sell at.
How do I know if a product has enough demand?
Look at how many creators sell it and how their GMV and growth compare with the rest of your category. The list gives you the numbers to judge with.
Can I compare two products?
Yes. Run each product link as its own search and compare the lists.
Can I research a product before I stock it?
Yes, paste the link of any product sold in a US or UK TikTok Shop, whether or not you sell it yet.
Check a product by the creators who sell it.
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