[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog:\u002Fblog\u002Fyoutube-sponsorship-study":3,"blog-related-index":1524,"blog-tools:\u002Fblog\u002Fyoutube-sponsorship-study":1756},{"id":4,"title":5,"author":6,"authorRole":7,"body":8,"date":1507,"description":1508,"exit":1509,"extension":1510,"go":1511,"goal":1512,"keywords":1513,"meta":1518,"navigation":1519,"path":1520,"seo":1521,"stem":1522,"__hash__":1523},"blog\u002Fblog\u002Fyoutube-sponsorship-study.md","YouTube Sponsorships: Top Sponsorship Companies and Stats","Sana Mohammadi","CMO, DataAtScale",{"type":9,"value":10,"toc":1482},"minimark",[11,15,18,21,24,33,41,46,49,52,77,80,84,87,90,93,99,102,105,108,111,118,122,125,128,131,136,139,142,145,150,154,157,160,163,168,171,174,177,180,185,189,192,195,198,204,207,212,216,219,222,232,237,240,245,249,252,255,258,265,270,274,292,296,299,304,456,459,625,628,631,640,643,647,852,855,858,862,939,943,1023,1027,1030,1092,1096,1232,1235,1238,1242,1377,1381,1426,1429,1432,1435,1438,1441,1444,1447,1450,1453,1462,1465,1468,1471,1474,1478],[12,13,14],"p",{},"We analyzed 713,106 YouTube channels to see how creators with sponsors compare with everyone else.",[12,16,17],{},"Specifically, we looked at views, how many channels have sponsors, which brands pay them and who lists an email.",[12,19,20],{},"The views were the surprise. Channels with sponsors get about 41 views per 100 subscribers, while the rest get about 26.",[12,22,23],{},"So if you're choosing creators for a brand deal, don't skip the ones who have done sponsorships before.",[12,25,26,27,32],{},"By \"sponsored\" we mean a channel whose recent video descriptions show sponsor or affiliate signals. ",[28,29,31],"a",{"href":30},"#method-and-limits","Method and limits"," covers how we decide that and how often we get it wrong.",[12,34,35,36,40],{},"Since we're comparing channels with each other, none of this says what a sponsor does to a channel's views. Our ",[28,37,39],{"href":38},"\u002Fblog\u002Fyoutube-benchmarks-by-channel-size","benchmarks by channel size"," has the general figures.",[42,43,45],"h2",{"id":44},"key-takeaways","Key takeaways",[12,47,48],{},"Source: our data on 713,106 English-language YouTube channels with 1,000+ subscribers in the US, UK, Canada and Australia, read 6-10 October 2026.",[12,50,51],{},"Here is a summary of our key findings:",[53,54,55,59,62,65,68,71,74],"ol",{},[56,57,58],"li",{},"A YouTube channel with sponsor or affiliate signals gets about 1.5 times the views per subscriber of a channel without them.",[56,60,61],{},"The gap grows with channel size and is largest, at more than 2.5 times, for YouTube channels with a million or more subscribers.",[56,63,64],{},"The weakest tenth of sponsored YouTube channels get more than twice the views per subscriber of the weakest tenth of the rest.",[56,66,67],{},"vidIQ is the paid sponsor named by the most YouTube channels, 613 of them.",[56,69,70],{},"About one YouTube channel in seven has sponsor or affiliate signals.",[56,72,73],{},"Among the smallest YouTube channels in our data, about one in eight has sponsor or affiliate signals.",[56,75,76],{},"Three in four sponsored YouTube channels list a business email on their About page.",[12,78,79],{},"We have the detailed data and charts for each finding below.",[42,81,83],{"id":82},"youtube-sponsorships-go-with-more-views-per-subscriber","YouTube sponsorships go with more views per subscriber",[12,85,86],{},"Sponsored channels get more views per subscriber than the rest in all eight size bands.",[12,88,89],{},"For each channel we took its median views on recent long videos and divided by its subscribers. Then we found the median of those within each size band, once for sponsored channels and once for the rest.",[12,91,92],{},"Our data shows the gap is smallest for small channels, at about 1.6 times. It grows steadily with size, and for channels with a million or more subscribers it is more than 2.5 times.",[94,95],"share-chart",{"alt":96,"caption":97,"src":98},"Sponsored YouTube channels get more views per subscriber, by channel size","Sponsored YouTube channels get more views per subscriber","\u002Fstudies\u002Fyoutube-sponsorship-study\u002Fyoutube-sponsorship-views-v3.png",[12,100,101],{},"Raw views tell the same story. Among mid-sized channels, the median sponsored channel gets about twice the views of the median other channel on a long video.",[12,103,104],{},"Sponsored channels are also bigger on average, which is why we compare them within size bands.",[12,106,107],{},"A July study by Creators Agency points the same way for single videos. It compared 3,170 sponsored videos with their channels' usual views.",[12,109,110],{},"In that study, the median sponsored video reached about 106% of the channel's usual views.",[12,112,113,117],{},[114,115,116],"strong",{},"Key takeaway:"," Put creators with sponsor signals first on your list, and compare them with channels of the same size.",[42,119,121],{"id":120},"sponsored-channels-have-fewer-weak-performers","Sponsored channels have fewer weak performers",[12,123,124],{},"Sponsor signals are a decent way to avoid creators whose videos land flat.",[12,126,127],{},"We lined the channels up by views per subscriber and looked at the bottom tenth of each group. The bottom tenth of sponsored channels get about 4 views per 100 subscribers. The bottom tenth of the others get about 1.5.",[12,129,130],{},"In other words, the weak end is more than twice as strong for sponsored channels. The gap grows with size, and for channels with a million or more subscribers it is about 9.5 times.",[94,132],{"alt":133,"caption":134,"src":135},"Views per subscriber of the weakest tenth of YouTube channels, with and without sponsors, by channel size","Sponsored YouTube channels have fewer weak videos","\u002Fstudies\u002Fyoutube-sponsorship-study\u002Fyoutube-sponsorship-weak-videos-v3.png",[12,137,138],{},"The top end looks different. Under 100K subscribers, the best tenth of sponsored and other channels are nearly the same.",[12,140,141],{},"Above that size, sponsored channels lead at the top as well.",[12,143,144],{},"Across all sizes the top tenth looks slightly lower for sponsored channels. That's because more of them are large channels, and large channels get fewer views per subscriber.",[12,146,147,149],{},[114,148,116],{}," Sponsor signals lower your odds of a flop, but under 100K subscribers they don't raise your odds of a big hit.",[42,151,153],{"id":152},"youtube-sponsorship-companies-the-sponsors-list","YouTube sponsorship companies: the sponsors list",[12,155,156],{},"Before you pitch a channel, find out which advertisers already pay creators like it.",[12,158,159],{},"Each count is the number of channels whose recent video descriptions name the brand as a sponsor or affiliate signal. Amazon storefronts, Etsy, eBay and ShopMy turned up a lot as well, but those are shops and link tools rather than sponsors, so we dropped them and kept sponsor brands.",[12,161,162],{},"As you can see in the chart below, vidIQ comes first, named by 613 channels. Temu, Skool and Dubby follow.",[94,164],{"alt":165,"caption":166,"src":167},"The brands named as sponsors by the most YouTube channels","The brands that sponsor YouTubers most","\u002Fstudies\u002Fyoutube-sponsorship-study\u002Fyoutube-sponsorship-brands-v3.png",[12,169,170],{},"Some sponsors lead in one size band. Dubby and Uppbeat are named most by the smallest channels, while Zocdoc is named most by the biggest.",[12,172,173],{},"FanDuel and PrizePicks lead among channels in the tens of thousands of subscribers. Skool and FlexiSpot lead in the two bands above them.",[12,175,176],{},"Affiliate programs are a separate list. Of the 9,802 channels that link one, almost half link Impact.",[12,178,179],{},"RewardStyle, Gleam, AliExpress, MagicLinks and ShareASale follow, and the counts are in the Full data section.",[12,181,182,184],{},[114,183,116],{}," Use this list to see which advertisers already work with creators at your size.",[42,186,188],{"id":187},"youtube-sponsorship-for-small-channels-is-rarer","YouTube sponsorship for small channels is rarer",[12,190,191],{},"If your budget points at small channels, you'll have fewer to choose from.",[12,193,194],{},"About one in eight of the smallest channels has sponsor signals. The share climbs with channel size and peaks at about 27% for channels just under a million subscribers.",[12,196,197],{},"Over all sizes, about one channel in seven has sponsor or affiliate signals.",[199,200],"bar-figure",{":rows":201,"caption":202,"source":203},"[{\"label\":\"1K-10K\",\"value\":11.9,\"display\":\"11.9%\"},{\"label\":\"10K-25K\",\"value\":16.9,\"display\":\"16.9%\"},{\"label\":\"25K-50K\",\"value\":19.1,\"display\":\"19.1%\"},{\"label\":\"50K-100K\",\"value\":21.4,\"display\":\"21.4%\"},{\"label\":\"100K-250K\",\"value\":23.1,\"display\":\"23.1%\"},{\"label\":\"250K-500K\",\"value\":25.5,\"display\":\"25.5%\"},{\"label\":\"500K-1M\",\"value\":26.6,\"display\":\"26.6%\",\"emphasis\":true},{\"label\":\"1M+\",\"value\":24.3,\"display\":\"24.3%\"}]","Share of channels with sponsor or affiliate signals, by channel size","Our data: all 713,106 English-language channels in the US, UK, Canada and Australia with 1,000+ subscribers, stats read 6-10 October 2026. Sponsored channels by band: 55,226 of 462,984; 16,034 of 94,837; 9,503 of 49,878; 7,609 of 35,631; 7,849 of 33,963; 3,913 of 15,344; 2,493 of 9,377; 2,700 of 11,092.",[12,205,206],{},"Where a creator lives makes little difference, since all four countries sit close to one in seven.",[12,208,209,211],{},[114,210,116],{}," For small channels, expect a shorter list and widen the size range if you need more options.",[42,213,215],{"id":214},"sponsored-channels-list-a-business-email-more-often-so-they-are-easier-to-reach","Sponsored channels list a business email more often, so they are easier to reach",[12,217,218],{},"Start your outreach with the channels that have sponsor signals, because about three in four of them list an address.",[12,220,221],{},"About 77% of sponsored channels list a business email on their About page. Among the rest, about 54% do.",[12,223,224,225,231],{},"YouTube shows that address only when the channel owner ",[28,226,230],{"href":227,"rel":228},"https:\u002F\u002Fsupport.google.com\u002Fyoutube\u002Fanswer\u002F57955?hl=en",[229],"nofollow","provides one",".",[199,233],{":rows":234,"caption":235,"source":236},"[{\"label\":\"1K-10K\",\"value\":20.3,\"display\":\"20.3\"},{\"label\":\"10K-25K\",\"value\":21,\"display\":\"21.0\"},{\"label\":\"25K-50K\",\"value\":22.1,\"display\":\"22.1\",\"emphasis\":true},{\"label\":\"50K-100K\",\"value\":21.8,\"display\":\"21.8\"},{\"label\":\"100K-250K\",\"value\":21.3,\"display\":\"21.3\"},{\"label\":\"250K-500K\",\"value\":21.6,\"display\":\"21.6\"},{\"label\":\"500K-1M\",\"value\":21.8,\"display\":\"21.8\"},{\"label\":\"1M+\",\"value\":19.2,\"display\":\"19.2\"}]","Business email listed: sponsored channels ahead of the others, in percentage points","Our data: all 713,106 English-language channels in the US, UK, Canada and Australia with 1,000+ subscribers, stats read 6-10 October 2026. Derived: share of sponsored channels listing a business email minus the share of others. Sponsored \u002F others: 1K-10K 72.1% \u002F 51.7%; 10K-25K 78.1% \u002F 57.1%; 25K-50K 80.9% \u002F 58.8%; 50K-100K 81.8% \u002F 60.0%; 100K-250K 84.4% \u002F 63.0%; 250K-500K 85.8% \u002F 64.2%; 500K-1M 87.6% \u002F 65.8%; 1M+ 87.2% \u002F 68.1%. The all-sizes shares weight each band by its channel count.",[12,238,239],{},"In fact, sponsored channels are ahead by roughly 20 percentage points in each size band.",[12,241,242,244],{},[114,243,116],{}," Filter for a listed email and sponsor signals together, and you get a list you can contact right away.",[42,246,248],{"id":247},"posting-less-often-lines-up-with-more-views-per-subscriber","Posting less often lines up with more views per subscriber",[12,250,251],{},"Channels that post fewer than two long videos a month get about 38 views per 100 subscribers. Channels that post weekly or more get about 25.",[12,253,254],{},"Channels that post only long videos get about 39 per 100 subscribers. Channels that also post Shorts get about 26.",[12,256,257],{},"Above 250K subscribers that flips, and the channels posting both lead. Long-only channels there get about three-quarters to four-fifths of their median.",[12,259,260,261,264],{},"These figures cover sponsored and unsponsored channels together, and the ",[28,262,263],{"href":38},"benchmarks page"," breaks them down by size.",[12,266,267,269],{},[114,268,116],{}," A creator who posts less often can still be a strong pick, so don't rank on posting rate alone.",[42,271,273],{"id":272},"find-youtube-channels-that-take-sponsorships","Find YouTube channels that take sponsorships",[12,275,276,277,281,282,286,287,291],{},"If you'd rather skip the spreadsheet work, ",[28,278,280],{"href":279},"\u002Ftools\u002Fsearch-youtube-by-topic","Search by topic"," and ",[28,283,285],{"href":284},"\u002Ftools\u002Ffind-similar-youtube-channels","Find similar channels"," let you set sponsored posts, has email and a subscriber range before you search, so the list that comes back is sponsored creators at the size you want. ",[28,288,290],{"href":289},"\u002Ftools\u002Fget-youtube-channel-emails","Get channel emails"," returns the business email behind YouTube's \"View email address\" button for channels you already have. You can sign up for free to try them.",[42,293,295],{"id":294},"full-data","Full data",[12,297,298],{},"The exact values behind the charts above. Channel counts are given beside each figure.",[300,301,303],"h3",{"id":302},"views-per-subscriber-by-channel-size","Views per subscriber by channel size",[305,306,307,326],"table",{},[308,309,310],"thead",{},[311,312,313,317,320,323],"tr",{},[314,315,316],"th",{},"Channel size",[314,318,319],{},"Views per subscriber: sponsored",[314,321,322],{},"Views per subscriber: others",[314,324,325],{},"Multiple",[327,328,329,344,358,372,386,400,414,428,442],"tbody",{},[311,330,331,335,338,341],{},[332,333,334],"td",{},"1K-10K",[332,336,337],{},"0.502",[332,339,340],{},"0.310",[332,342,343],{},"1.62x",[311,345,346,349,352,355],{},[332,347,348],{},"10K-25K",[332,350,351],{},"0.500",[332,353,354],{},"0.296",[332,356,357],{},"1.69x",[311,359,360,363,366,369],{},[332,361,362],{},"25K-50K",[332,364,365],{},"0.403",[332,367,368],{},"0.235",[332,370,371],{},"1.72x",[311,373,374,377,380,383],{},[332,375,376],{},"50K-100K",[332,378,379],{},"0.351",[332,381,382],{},"0.180",[332,384,385],{},"1.95x",[311,387,388,391,394,397],{},[332,389,390],{},"100K-250K",[332,392,393],{},"0.290",[332,395,396],{},"0.146",[332,398,399],{},"1.98x",[311,401,402,405,408,411],{},[332,403,404],{},"250K-500K",[332,406,407],{},"0.266",[332,409,410],{},"0.124",[332,412,413],{},"2.15x",[311,415,416,419,422,425],{},[332,417,418],{},"500K-1M",[332,420,421],{},"0.241",[332,423,424],{},"0.102",[332,426,427],{},"2.36x",[311,429,430,433,436,439],{},[332,431,432],{},"1M+",[332,434,435],{},"0.173",[332,437,438],{},"0.068",[332,440,441],{},"2.55x",[311,443,444,447,450,453],{},[332,445,446],{},"All sizes",[332,448,449],{},"0.406",[332,451,452],{},"0.264",[332,454,455],{},"1.54x",[12,457,458],{},"The same channels in counts and raw views:",[305,460,461,479],{},[308,462,463],{},[311,464,465,467,470,473,476],{},[314,466,316],{},[314,468,469],{},"Sponsored channels",[314,471,472],{},"Other channels",[314,474,475],{},"Median views: sponsored",[314,477,478],{},"Median views: others",[327,480,481,497,513,529,545,561,577,593,609],{},[311,482,483,485,488,491,494],{},[332,484,334],{},[332,486,487],{},"26,792",[332,489,490],{},"189,297",[332,492,493],{},"1,402",[332,495,496],{},"779",[311,498,499,501,504,507,510],{},[332,500,348],{},[332,502,503],{},"8,346",[332,505,506],{},"39,438",[332,508,509],{},"7,800",[332,511,512],{},"4,550",[311,514,515,517,520,523,526],{},[332,516,362],{},[332,518,519],{},"5,190",[332,521,522],{},"20,456",[332,524,525],{},"14,000",[332,527,528],{},"8,200",[311,530,531,533,536,539,542],{},[332,532,376],{},[332,534,535],{},"4,241",[332,537,538],{},"14,264",[332,540,541],{},"24,000",[332,543,544],{},"12,000",[311,546,547,549,552,555,558],{},[332,548,390],{},[332,550,551],{},"4,486",[332,553,554],{},"13,572",[332,556,557],{},"45,500",[332,559,560],{},"22,000",[311,562,563,565,568,571,574],{},[332,564,404],{},[332,566,567],{},"2,233",[332,569,570],{},"5,755",[332,572,573],{},"89,500",[332,575,576],{},"41,000",[311,578,579,581,584,587,590],{},[332,580,418],{},[332,582,583],{},"1,443",[332,585,586],{},"3,526",[332,588,589],{},"166,000",[332,591,592],{},"68,000",[311,594,595,597,600,603,606],{},[332,596,432],{},[332,598,599],{},"1,478",[332,601,602],{},"4,081",[332,604,605],{},"362,000",[332,607,608],{},"156,500",[311,610,611,613,616,619,622],{},[332,612,446],{},[332,614,615],{},"54,209",[332,617,618],{},"290,389",[332,620,621],{},"6,650",[332,623,624],{},"1,800",[12,626,627],{},"Over all sizes the median sponsored channel gets 6,650 views on a long video. The median other channel gets 1,800.",[12,629,630],{},"Sponsored channels are also bigger on average, which inflates that last pair.",[12,632,633,634,639],{},"The ",[28,635,638],{"href":636,"rel":637},"https:\u002F\u002Fcreatorsagency.co\u002Fresearch\u002Fdo-sponsored-youtube-videos-get-fewer-views",[229],"Creators Agency study"," was published in July 2026. Its 3,170 comparable sponsored videos reached a median of 105.8% of the channel's usual views.",[12,641,642],{},"Of those videos, 53.5% got at least the usual views. Nearly 16% got less than half.",[300,644,646],{"id":645},"weak-and-strong-performers-by-channel-size","Weak and strong performers by channel size",[305,648,649,673],{},[308,650,651],{},[311,652,653,655,658,661,664,667,670],{},[314,654,316],{},[314,656,657],{},"10th percentile: sponsored",[314,659,660],{},"10th percentile: others",[314,662,663],{},"Median: sponsored",[314,665,666],{},"Median: others",[314,668,669],{},"90th percentile: sponsored",[314,671,672],{},"90th percentile: others",[327,674,675,695,715,735,755,775,794,812,832],{},[311,676,677,679,682,685,687,689,692],{},[332,678,334],{},[332,680,681],{},"0.045",[332,683,684],{},"0.024",[332,686,337],{},[332,688,340],{},[332,690,691],{},"5.55",[332,693,694],{},"5.68",[311,696,697,699,702,705,707,709,712],{},[332,698,348],{},[332,700,701],{},"0.030",[332,703,704],{},"0.012",[332,706,351],{},[332,708,354],{},[332,710,711],{},"3.55",[332,713,714],{},"3.52",[311,716,717,719,722,725,727,729,732],{},[332,718,362],{},[332,720,721],{},"0.029",[332,723,724],{},"0.008",[332,726,365],{},[332,728,368],{},[332,730,731],{},"2.86",[332,733,734],{},"2.71",[311,736,737,739,742,745,747,749,752],{},[332,738,376],{},[332,740,741],{},"0.031",[332,743,744],{},"0.006",[332,746,379],{},[332,748,382],{},[332,750,751],{},"2.09",[332,753,754],{},"2.06",[311,756,757,759,762,765,767,769,772],{},[332,758,390],{},[332,760,761],{},"0.032",[332,763,764],{},"0.004",[332,766,393],{},[332,768,396],{},[332,770,771],{},"1.71",[332,773,774],{},"1.41",[311,776,777,779,782,784,786,788,791],{},[332,778,404],{},[332,780,781],{},"0.033",[332,783,764],{},[332,785,407],{},[332,787,410],{},[332,789,790],{},"1.34",[332,792,793],{},"0.92",[311,795,796,798,800,802,804,806,809],{},[332,797,418],{},[332,799,721],{},[332,801,764],{},[332,803,421],{},[332,805,424],{},[332,807,808],{},"1.07",[332,810,811],{},"0.77",[311,813,814,816,819,822,824,826,829],{},[332,815,432],{},[332,817,818],{},"0.026",[332,820,821],{},"0.003",[332,823,435],{},[332,825,438],{},[332,827,828],{},"0.76",[332,830,831],{},"0.51",[311,833,834,836,839,842,844,846,849],{},[332,835,446],{},[332,837,838],{},"0.037",[332,840,841],{},"0.015",[332,843,449],{},[332,845,452],{},[332,847,848],{},"3.80",[332,850,851],{},"4.37",[12,853,854],{},"The bottom tenth of sponsored channels gets 2.4 times the views per subscriber of the bottom tenth of the others.",[12,856,857],{},"That multiple climbs from 1.9 at the smallest size to 9.5 at the largest.",[300,859,861],{"id":860},"paid-sponsors-named-by-the-most-channels","Paid sponsors named by the most channels",[305,863,864,874],{},[308,865,866],{},[311,867,868,871],{},[314,869,870],{},"Sponsor",[314,872,873],{},"Channels naming it",[327,875,876,884,892,900,908,916,924,931],{},[311,877,878,881],{},[332,879,880],{},"vidIQ",[332,882,883],{},"613",[311,885,886,889],{},[332,887,888],{},"Temu",[332,890,891],{},"552",[311,893,894,897],{},[332,895,896],{},"Skool",[332,898,899],{},"431",[311,901,902,905],{},[332,903,904],{},"Dubby",[332,906,907],{},"396",[311,909,910,913],{},[332,911,912],{},"GamerSupps",[332,914,915],{},"369",[311,917,918,921],{},[332,919,920],{},"Incogni",[332,922,923],{},"321",[311,925,926,929],{},[332,927,928],{},"Surfshark",[332,930,923],{},[311,932,933,936],{},[332,934,935],{},"Uppbeat",[332,937,938],{},"305",[300,940,942],{"id":941},"sponsors-that-lead-a-size-band","Sponsors that lead a size band",[305,944,945,955],{},[308,946,947],{},[311,948,949,951,953],{},[314,950,316],{},[314,952,870],{},[314,954,873],{},[327,956,957,965,974,984,994,1003,1013],{},[311,958,959,961,963],{},[332,960,334],{},[332,962,904],{},[332,964,923],{},[311,966,967,969,971],{},[332,968,334],{},[332,970,935],{},[332,972,973],{},"200",[311,975,976,978,981],{},[332,977,348],{},[332,979,980],{},"FanDuel",[332,982,983],{},"73",[311,985,986,988,991],{},[332,987,362],{},[332,989,990],{},"PrizePicks",[332,992,993],{},"50",[311,995,996,998,1000],{},[332,997,376],{},[332,999,896],{},[332,1001,1002],{},"67",[311,1004,1005,1007,1010],{},[332,1006,390],{},[332,1008,1009],{},"FlexiSpot",[332,1011,1012],{},"64",[311,1014,1015,1017,1020],{},[332,1016,432],{},[332,1018,1019],{},"Zocdoc",[332,1021,1022],{},"69",[300,1024,1026],{"id":1025},"affiliate-programs","Affiliate programs",[12,1028,1029],{},"Of the 9,802 channels that link an affiliate program, these turn up most:",[305,1031,1032,1042],{},[308,1033,1034],{},[311,1035,1036,1039],{},[314,1037,1038],{},"Affiliate program",[314,1040,1041],{},"Channels linking it",[327,1043,1044,1052,1060,1068,1076,1084],{},[311,1045,1046,1049],{},[332,1047,1048],{},"Impact",[332,1050,1051],{},"4,693",[311,1053,1054,1057],{},[332,1055,1056],{},"RewardStyle",[332,1058,1059],{},"1,080",[311,1061,1062,1065],{},[332,1063,1064],{},"Gleam",[332,1066,1067],{},"974",[311,1069,1070,1073],{},[332,1071,1072],{},"AliExpress",[332,1074,1075],{},"948",[311,1077,1078,1081],{},[332,1079,1080],{},"MagicLinks",[332,1082,1083],{},"863",[311,1085,1086,1089],{},[332,1087,1088],{},"ShareASale",[332,1090,1091],{},"755",[300,1093,1095],{"id":1094},"share-of-channels-with-sponsor-or-affiliate-signals","Share of channels with sponsor or affiliate signals",[305,1097,1098,1113],{},[308,1099,1100],{},[311,1101,1102,1104,1107,1110],{},[314,1103,316],{},[314,1105,1106],{},"Channels with signals",[314,1108,1109],{},"All channels",[314,1111,1112],{},"Share",[327,1114,1115,1128,1141,1154,1167,1180,1193,1206,1219],{},[311,1116,1117,1119,1122,1125],{},[332,1118,334],{},[332,1120,1121],{},"55,226",[332,1123,1124],{},"462,984",[332,1126,1127],{},"11.9%",[311,1129,1130,1132,1135,1138],{},[332,1131,348],{},[332,1133,1134],{},"16,034",[332,1136,1137],{},"94,837",[332,1139,1140],{},"16.9%",[311,1142,1143,1145,1148,1151],{},[332,1144,362],{},[332,1146,1147],{},"9,503",[332,1149,1150],{},"49,878",[332,1152,1153],{},"19.1%",[311,1155,1156,1158,1161,1164],{},[332,1157,376],{},[332,1159,1160],{},"7,609",[332,1162,1163],{},"35,631",[332,1165,1166],{},"21.4%",[311,1168,1169,1171,1174,1177],{},[332,1170,390],{},[332,1172,1173],{},"7,849",[332,1175,1176],{},"33,963",[332,1178,1179],{},"23.1%",[311,1181,1182,1184,1187,1190],{},[332,1183,404],{},[332,1185,1186],{},"3,913",[332,1188,1189],{},"15,344",[332,1191,1192],{},"25.5%",[311,1194,1195,1197,1200,1203],{},[332,1196,418],{},[332,1198,1199],{},"2,493",[332,1201,1202],{},"9,377",[332,1204,1205],{},"26.6%",[311,1207,1208,1210,1213,1216],{},[332,1209,432],{},[332,1211,1212],{},"2,700",[332,1214,1215],{},"11,092",[332,1217,1218],{},"24.3%",[311,1220,1221,1223,1226,1229],{},[332,1222,446],{},[332,1224,1225],{},"105,327",[332,1227,1228],{},"713,106",[332,1230,1231],{},"14.8%",[12,1233,1234],{},"By country, the share is 14.2% in Australia.",[12,1236,1237],{},"It is 15.9% in the UK.",[300,1239,1241],{"id":1240},"business-email-listed-on-the-about-page","Business email listed on the About page",[305,1243,1244,1259],{},[308,1245,1246],{},[311,1247,1248,1250,1253,1256],{},[314,1249,316],{},[314,1251,1252],{},"Sponsored",[314,1254,1255],{},"Others",[314,1257,1258],{},"Difference (points)",[327,1260,1261,1274,1287,1300,1313,1326,1339,1351,1364],{},[311,1262,1263,1265,1268,1271],{},[332,1264,334],{},[332,1266,1267],{},"72.1%",[332,1269,1270],{},"51.7%",[332,1272,1273],{},"20.3",[311,1275,1276,1278,1281,1284],{},[332,1277,348],{},[332,1279,1280],{},"78.1%",[332,1282,1283],{},"57.1%",[332,1285,1286],{},"21.0",[311,1288,1289,1291,1294,1297],{},[332,1290,362],{},[332,1292,1293],{},"80.9%",[332,1295,1296],{},"58.8%",[332,1298,1299],{},"22.1",[311,1301,1302,1304,1307,1310],{},[332,1303,376],{},[332,1305,1306],{},"81.8%",[332,1308,1309],{},"60.0%",[332,1311,1312],{},"21.8",[311,1314,1315,1317,1320,1323],{},[332,1316,390],{},[332,1318,1319],{},"84.4%",[332,1321,1322],{},"63.0%",[332,1324,1325],{},"21.3",[311,1327,1328,1330,1333,1336],{},[332,1329,404],{},[332,1331,1332],{},"85.8%",[332,1334,1335],{},"64.2%",[332,1337,1338],{},"21.6",[311,1340,1341,1343,1346,1349],{},[332,1342,418],{},[332,1344,1345],{},"87.6%",[332,1347,1348],{},"65.8%",[332,1350,1312],{},[311,1352,1353,1355,1358,1361],{},[332,1354,432],{},[332,1356,1357],{},"87.2%",[332,1359,1360],{},"68.1%",[332,1362,1363],{},"19.2",[311,1365,1366,1368,1371,1374],{},[332,1367,446],{},[332,1369,1370],{},"76.7% (of 105,327)",[332,1372,1373],{},"54.4% (of 607,779)",[332,1375,1376],{},"22.3",[300,1378,1380],{"id":1379},"posting-rhythm-sponsored-and-unsponsored-together","Posting rhythm (sponsored and unsponsored together)",[305,1382,1383,1393],{},[308,1384,1385],{},[311,1386,1387,1390],{},[314,1388,1389],{},"Group",[314,1391,1392],{},"Median views per subscriber",[327,1394,1395,1403,1411,1419],{},[311,1396,1397,1400],{},[332,1398,1399],{},"Fewer than two long videos a month",[332,1401,1402],{},"0.377",[311,1404,1405,1408],{},[332,1406,1407],{},"Weekly or more",[332,1409,1410],{},"0.254",[311,1412,1413,1416],{},[332,1414,1415],{},"Long videos only",[332,1417,1418],{},"0.390",[311,1420,1421,1424],{},[332,1422,1423],{},"Long videos and Shorts",[332,1425,452],{},[12,1427,1428],{},"Above 250K subscribers the long-only channels sit at 0.73 to 0.82 times the median of channels posting both.",[12,1430,1431],{},"The sponsored and unsponsored groups are combined here.",[42,1433,31],{"id":1434},"method-and-limits",[12,1436,1437],{},"We find channels by searching YouTube across a large and growing list of topics. Then we read each channel's public page, its About page and its recent uploads.",[12,1439,1440],{},"Only English-language channels with 1,000+ subscribers in the US, UK, Canada and Australia are in. We read their stats between 6 and 10 October 2026.",[12,1442,1443],{},"That gives 713,106 channels. For the view figures we kept long videos that were 14 to 60 days old when we read them.",[12,1445,1446],{},"Each had at least two weeks to collect views, and that leaves 344,598 of the channels.",[12,1448,1449],{},"The sponsorship shares, email shares and sponsor counts don't depend on video age, so they cover all 713,106.",[12,1451,1452],{},"A channel counts as sponsored when the descriptions of its 10 most recent videos show a paid deal. That means sponsor disclosure wording, a promo code next to a brand link, or an affiliate arrangement. Self-promotion and \"not paid\" disclaimers don't count.",[12,1454,1455,1456,1461],{},"YouTube ",[28,1457,1460],{"href":1458,"rel":1459},"https:\u002F\u002Fsupport.google.com\u002Fyoutube\u002Fanswer\u002F154235?hl=en",[229],"asks creators"," to flag paid promotion with a button in the video details, but we don't use that label.",[12,1463,1464],{},"We checked a sample by hand. A channel we marked sponsored was right 58.7% of the time (F1 0.74), and that is why we call the group channels with sponsor or affiliate signals.",[12,1466,1467],{},"Comparing channels can show what goes together and can't show cause. Sponsored channels differ in other ways as well.",[12,1469,1470],{},"For one, 44.0% of them are monetized, against 27.5% of the rest. Their median join year is also one to two years earlier in all eight bands.",[12,1472,1473],{},"Medians leave out channels whose average is zero.",[42,1475,1477],{"id":1476},"faq","FAQ",[1479,1480],"faq-list",{":items":1481},"[{\"q\":\"Do YouTube sponsorships actually work?\",\"a\":\"We only measured views, so we can't speak to sales. In the Creators Agency study, just over half of the sponsored videos got at least their channel's usual views. Nearly 16% got less than half.\"},{\"q\":\"How do YouTube sponsorships work?\",\"a\":\"A brand pays a creator, or gives them a commission link, to feature its product in a video. YouTube asks the creator to tick the paid promotion box, which adds a disclosure label at the start. About one in seven channels we looked at shows a sponsor or affiliate signal in its recent descriptions.\"},{\"q\":\"What are brand deals on YouTube?\",\"a\":\"It's when a company pays a creator, or gives them an affiliate link, to feature a product in a video. YouTube groups branded content, sponsorships and endorsements as paid promotion. About 15% of the channels we looked at show signs of one.\"},{\"q\":\"How can I get brand deals on YouTube?\",\"a\":\"Our data can't say what wins a deal. It does show that about three in four channels with sponsor signals list a business email, and YouTube's help pages say owners add it under Contact info.\"},{\"q\":\"How do I find YouTube channels that already take sponsorships?\",\"a\":\"Turn on the sponsored-posts filter before you search, and set a subscriber range and the has-email filter while you're there. The channels that come back have had sponsors, and Get channel emails can fetch the addresses of the ones with an email.\"}]",{"title":1483,"searchDepth":1484,"depth":1484,"links":1485},"",2,[1486,1487,1488,1489,1490,1491,1492,1493,1494,1505,1506],{"id":44,"depth":1484,"text":45},{"id":82,"depth":1484,"text":83},{"id":120,"depth":1484,"text":121},{"id":152,"depth":1484,"text":153},{"id":187,"depth":1484,"text":188},{"id":214,"depth":1484,"text":215},{"id":247,"depth":1484,"text":248},{"id":272,"depth":1484,"text":273},{"id":294,"depth":1484,"text":295,"children":1495},[1496,1498,1499,1500,1501,1502,1503,1504],{"id":302,"depth":1497,"text":303},3,{"id":645,"depth":1497,"text":646},{"id":860,"depth":1497,"text":861},{"id":941,"depth":1497,"text":942},{"id":1025,"depth":1497,"text":1026},{"id":1094,"depth":1497,"text":1095},{"id":1240,"depth":1497,"text":1241},{"id":1379,"depth":1497,"text":1380},{"id":1434,"depth":1484,"text":31},{"id":1476,"depth":1484,"text":1477},"2026-10-29","YouTube channels with sponsors get about 41 views per 100 subscribers, while the rest get about 26. Here are the brands that sponsor creators most, who has sponsors at each size, and who lists an email.","platform","md",null,"Pick YouTube creators for sponsorships using data from 713,106 channels: which ones to keep on the list, which brands already sponsor creators, and which creators are easy to contact.",[1514,1515,1516,1517],"youtube sponsorships","youtube sponsorship companies","youtube sponsorship for small channels","youtube brand deals",{},true,"\u002Fblog\u002Fyoutube-sponsorship-study",{"title":5,"description":1508},"blog\u002Fyoutube-sponsorship-study","cI5x0kcXd857tZbogS6C4Ay8esyCBpv5wBjr86WNnYo",[1525,1527,1528,1531,1534,1537,1540,1543,1546,1549,1552,1555,1558,1561,1564,1567,1570,1573,1576,1579,1582,1585,1588,1591,1594,1597,1600,1603,1606,1609,1612,1615,1618,1621,1624,1627,1630,1633,1636,1639,1642,1645,1648,1651,1654,1657,1660,1663,1666,1669,1672,1675,1678,1681,1684,1687,1690,1693,1696,1699,1702,1705,1708,1711,1714,1717,1720,1723,1726,1729,1732,1735,1738,1741,1744,1747,1750,1753],{"path":38,"title":1526},"YouTube Statistics 2026: Average Views by Channel Size",{"path":1520,"title":5},{"path":1529,"title":1530},"\u002Fblog\u002Ffind-asmr-content-creators","ASMR content creators on YouTube who take sponsorships (25 with contact emails)",{"path":1532,"title":1533},"\u002Fblog\u002Ffind-automotive-influencers","Automotive influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1535,"title":1536},"\u002Fblog\u002Ffind-baseball-youtubers","Baseball YouTubers to sponsor (18 with contact emails)",{"path":1538,"title":1539},"\u002Fblog\u002Ffind-boxing-youtubers","Boxing YouTubers and influencers to sponsor (25 with contact emails)",{"path":1541,"title":1542},"\u002Fblog\u002Ffind-british-youtubers","British YouTubers who take sponsorships (22 with contact emails)",{"path":1544,"title":1545},"\u002Fblog\u002Ffind-chess-youtubers","Chess YouTubers who take sponsorships (22 with contact emails)",{"path":1547,"title":1548},"\u002Fblog\u002Ffind-chinese-food-bloggers","Chinese food bloggers on YouTube who take sponsorships (11 with contact emails)",{"path":1550,"title":1551},"\u002Fblog\u002Ffind-dubai-influencers","Dubai influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1553,"title":1554},"\u002Fblog\u002Ffind-female-fitness-influencers","Female fitness influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1556,"title":1557},"\u002Fblog\u002Ffind-female-youtubers","Female YouTubers who take sponsorships (25 with contact emails)",{"path":1559,"title":1560},"\u002Fblog\u002Ffind-fitness-youtubers","Fitness YouTubers for strength and gym training who take sponsorships (21 with contact emails)",{"path":1562,"title":1563},"\u002Fblog\u002Ffind-fortnite-youtubers","Fortnite YouTubers who take sponsorships (17 with contact emails)",{"path":1565,"title":1566},"\u002Fblog\u002Ffind-gamer-youtubers","Gamer YouTubers who take sponsorships (25 with contact emails)",{"path":1568,"title":1569},"\u002Fblog\u002Ffind-indian-youtubers","Indian YouTubers who take sponsorships (25 with contact emails)",{"path":1571,"title":1572},"\u002Fblog\u002Ffind-korean-youtubers","Korean YouTubers and Korea vloggers who take sponsorships (20 with contact emails)",{"path":1574,"title":1575},"\u002Fblog\u002Ffind-mexican-youtubers","Mexican YouTubers who take sponsorships (25 with contact emails)",{"path":1577,"title":1578},"\u002Fblog\u002Ffind-mexico-influencers","Mexico influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1580,"title":1581},"\u002Fblog\u002Ffind-new-york-influencers","New York influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1583,"title":1584},"\u002Fblog\u002Ffind-personal-finance-youtubers","Personal finance YouTubers who take sponsorships (25 with contact emails)",{"path":1586,"title":1587},"\u002Fblog\u002Ffind-pilates-youtubers","Pilates YouTubers who take sponsorships (17 with contact emails)",{"path":1589,"title":1590},"\u002Fblog\u002Ffind-roblox-youtubers","Roblox YouTubers who take sponsorships (17 with contact emails)",{"path":1592,"title":1593},"\u002Fblog\u002Ffind-russian-youtubers","Russian YouTubers who take sponsorships (25 with contact emails)",{"path":1595,"title":1596},"\u002Fblog\u002Ffind-ugc-creators","UGC creators on TikTok who take sponsorships (14 with contact emails)",{"path":1598,"title":1599},"\u002Fblog\u002Ffind-watch-influencers","Watch influencers on YouTube who take sponsorships (19 with contact emails)",{"path":1601,"title":1602},"\u002Fblog\u002Ffind-baking-youtubers","Baking YouTubers who take sponsorships (25 with contact emails)",{"path":1604,"title":1605},"\u002Fblog\u002Ffind-mom-instagram-influencers","Mom influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1607,"title":1608},"\u002Fblog\u002Ffind-travel-youtubers","Travel YouTubers who take sponsorships (25 with contact emails)",{"path":1610,"title":1611},"\u002Fblog\u002Ffind-ai-youtubers","AI YouTubers who take sponsorships (23 with contact emails)",{"path":1613,"title":1614},"\u002Fblog\u002Ffind-baking-influencers","Baking influencers on TikTok who take sponsorships (18 with contact emails)",{"path":1616,"title":1617},"\u002Fblog\u002Ffind-board-game-influencers","Board game influencers on YouTube who take sponsorships (21 with contact emails)",{"path":1619,"title":1620},"\u002Fblog\u002Ffind-book-influencers","Book influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1622,"title":1623},"\u002Fblog\u002Ffind-camping-influencers","Camping influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1625,"title":1626},"\u002Fblog\u002Ffind-car-influencers","Car influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1628,"title":1629},"\u002Fblog\u002Ffind-cat-influencers","Cat influencers on TikTok who take sponsorships (19 with contact emails)",{"path":1631,"title":1632},"\u002Fblog\u002Ffind-cleaning-influencers","Cleaning influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1634,"title":1635},"\u002Fblog\u002Ffind-coffee-influencers","Coffee influencers on YouTube who take sponsorships (9 with contact emails)",{"path":1637,"title":1638},"\u002Fblog\u002Ffind-cozy-game-influencers","Cozy game influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1640,"title":1641},"\u002Fblog\u002Ffind-crochet-influencers","Crochet influencers on TikTok who take sponsorships (14 with contact emails)",{"path":1643,"title":1644},"\u002Fblog\u002Ffind-dating-app-influencers","Dating app influencers on TikTok who take sponsorships (12 with contact emails)",{"path":1646,"title":1647},"\u002Fblog\u002Ffind-developer-influencers","Developer influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1649,"title":1650},"\u002Fblog\u002Ffind-diy-influencers","DIY influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1652,"title":1653},"\u002Fblog\u002Ffind-dog-influencers","Dog influencers on TikTok who take sponsorships (24 with contact emails)",{"path":1655,"title":1656},"\u002Fblog\u002Ffind-fishing-youtubers","Fishing YouTubers who take sponsorships (21 with contact emails)",{"path":1658,"title":1659},"\u002Fblog\u002Ffind-food-influencers","Food influencers on TikTok who take sponsorships (21 with contact emails)",{"path":1661,"title":1662},"\u002Fblog\u002Ffind-fragrance-influencers","Fragrance influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1664,"title":1665},"\u002Fblog\u002Ffind-gaming-influencers","Gaming influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1667,"title":1668},"\u002Fblog\u002Ffind-gardening-influencers","Gardening influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1670,"title":1671},"\u002Fblog\u002Ffind-golf-influencers","Golf influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1673,"title":1674},"\u002Fblog\u002Ffind-home-decor-influencers","Home decor influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1676,"title":1677},"\u002Fblog\u002Ffind-jewelry-influencers","Jewelry influencers on TikTok who take sponsorships (6 with contact emails)",{"path":1679,"title":1680},"\u002Fblog\u002Ffind-keto-influencers","Keto influencers on YouTube who take sponsorships (12 with contact emails)",{"path":1682,"title":1683},"\u002Fblog\u002Ffind-language-learning-influencers","Language learning influencers on YouTube who take sponsorships (14 with contact emails)",{"path":1685,"title":1686},"\u002Fblog\u002Ffind-lego-youtubers","LEGO YouTubers who take sponsorships (25 with contact emails)",{"path":1688,"title":1689},"\u002Fblog\u002Ffind-mental-health-influencers","Mental health influencers on YouTube who take sponsorships (18 with contact emails)",{"path":1691,"title":1692},"\u002Fblog\u002Ffind-minecraft-youtubers","Minecraft YouTubers who take sponsorships (23 with contact emails)",{"path":1694,"title":1695},"\u002Fblog\u002Ffind-mobile-game-influencers","Mobile game influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1697,"title":1698},"\u002Fblog\u002Ffind-mom-influencers","Mom influencers on TikTok who take sponsorships (20 with contact emails)",{"path":1700,"title":1701},"\u002Fblog\u002Ffind-nail-influencers","Nail influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1703,"title":1704},"\u002Fblog\u002Ffind-photography-influencers","Photography influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1706,"title":1707},"\u002Fblog\u002Ffind-protein-bar-influencers","Protein bar influencers on TikTok who take sponsorships (14 with contact emails)",{"path":1709,"title":1710},"\u002Fblog\u002Ffind-running-influencers","Running influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1712,"title":1713},"\u002Fblog\u002Ffind-saas-and-b2b-influencers","SaaS and B2B influencers on YouTube who take sponsorships (19 with contact emails)",{"path":1715,"title":1716},"\u002Fblog\u002Ffind-streetwear-influencers","Streetwear and sneaker influencers on YouTube who take sponsorships (13 with contact 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