[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog:\u002Fblog\u002Ftiktok-video-length-study":3,"blog-related-index":954,"blog-tools:\u002Fblog\u002Ftiktok-video-length-study":1194},{"id":4,"title":5,"author":6,"authorRole":7,"body":8,"date":935,"description":936,"exit":937,"extension":938,"go":939,"goal":940,"keywords":941,"meta":948,"navigation":949,"path":950,"seo":951,"stem":952,"__hash__":953},"blog\u002Fblog\u002Ftiktok-video-length-study.md","TikTok Video Length: How Long Should a TikTok Be?","Sana Mohammadi","CMO, DataAtScale",{"type":9,"value":10,"toc":912},"minimark",[11,15,18,21,24,27,30,39,44,47,50,72,76,79,82,88,91,95,98,101,106,109,116,120,123,128,131,134,137,140,146,151,156,160,163,166,171,174,179,183,186,189,192,197,200,205,209,212,215,218,221,224,229,232,235,240,244,261,265,268,272,467,470,474,625,629,752,756,759,870,874,877,889,892,895,898,901,904,908],[12,13,14],"p",{},"We analyzed 2,799,318 TikTok videos from 92,654 creators to see how TikTok video length goes with plays.",[12,16,17],{},"Specifically, we looked at plays per follower and interactions per play across five video lengths and six follower bands.",[12,19,20],{},"Videos of a minute or longer get more plays per follower than any shorter video from ten thousand followers up.",[12,22,23],{},"We also compared creators who post at different rates, using videos of the same age.",[12,25,26],{},"The creators are a random sample of the 2,321,249 TikTok creators we analyzed. The videos were posted between 1 January and 18 September 2026.",[12,28,29],{},"Plays per follower is a video's plays divided by its creator's followers. Interactions per play is the likes, comments and shares on a video as a share of its plays.",[12,31,32,33,38],{},"We are comparing videos, so none of this shows that a length causes more plays. Our ",[34,35,37],"a",{"href":36},"\u002Fblog\u002Ftiktok-benchmarks-by-follower-count","TikTok benchmarks by follower count"," has the general figures.",[40,41,43],"h2",{"id":42},"key-findings-on-tiktok-video-length","Key findings on TikTok video length",[12,45,46],{},"Source: our data on 2,799,318 videos posted between 1 January and 18 September 2026. They come from a random sample of 92,654 TikTok creators with 1,000+ followers and a public account.",[12,48,49],{},"Here is a summary of our key findings:",[51,52,53,57,60,63,66,69],"ol",{},[54,55,56],"li",{},"Three in four TikTok videos run under half a minute, and only about 8% run a minute or longer.",[54,58,59],{},"Bigger TikTok creators tend to post longer videos. About 7% of videos from creators under ten thousand followers run a minute or longer. For creators with a million or more, it is about 34%.",[54,61,62],{},"From ten thousand followers up, TikTok videos of a minute or longer get more plays per follower than any shorter video.",[54,64,65],{},"Under ten thousand followers, TikTok videos under fifteen seconds get the most plays per follower.",[54,67,68],{},"TikTok videos of fifteen to thirty seconds get the most interactions per play in five of six size bands.",[54,70,71],{},"Among TikTok creators under ten thousand followers, those who post less often get more plays per follower on each video, though we did not measure total plays a week.",[40,73,75],{"id":74},"three-in-four-tiktok-videos-run-under-half-a-minute","Three in four TikTok videos run under half a minute",[12,77,78],{},"We sorted videos into five length groups, from under 15 seconds to 180 seconds or longer.",[12,80,81],{},"About three in four videos run under 30 seconds. Only about 8% run a minute or longer.",[83,84],"bar-figure",{":rows":85,"caption":86,"source":87},"[{\"label\":\"Under 15 s\",\"value\":36.4,\"display\":\"36.4%\"},{\"label\":\"15-30 s\",\"value\":38.3,\"display\":\"38.3%\",\"emphasis\":true},{\"label\":\"30-60 s\",\"value\":17.4,\"display\":\"17.4%\"},{\"label\":\"60-180 s\",\"value\":6.6,\"display\":\"6.6%\"},{\"label\":\"180 s+\",\"value\":1.4,\"display\":\"1.4%\"}]","Share of TikTok videos by length","Our data: 2,799,318 videos posted between 1 January and 18 September 2026 by a random sample of 92,654 TikTok creators with 1,000+ followers and a public account. Videos by length group: 1,017,700; 1,071,873; 487,113; 184,395; 38,237.",[12,89,90],{},"As you can see in the chart above, videos of three minutes or longer are rare, at 1.4% of all videos.",[40,92,94],{"id":93},"bigger-tiktok-creators-post-longer-videos","Bigger TikTok creators post longer videos",[12,96,97],{},"The share of videos that run a minute or longer rises with follower count.",[12,99,100],{},"About 7% of videos from creators under ten thousand followers run that long. For creators with a million or more followers, it is about 34%.",[83,102],{":rows":103,"caption":104,"source":105},"[{\"label\":\"1K-10K\",\"value\":6.7,\"display\":\"6.7%\"},{\"label\":\"10K-50K\",\"value\":14.3,\"display\":\"14.3%\"},{\"label\":\"50K-100K\",\"value\":21.2,\"display\":\"21.2%\"},{\"label\":\"100K-500K\",\"value\":24.4,\"display\":\"24.4%\"},{\"label\":\"500K-1M\",\"value\":34.9,\"display\":\"34.9%\",\"emphasis\":true},{\"label\":\"1M+\",\"value\":34.4,\"display\":\"34.4%\"}]","Share of TikTok videos that run a minute or longer, by follower count","Our data: 2,799,318 videos posted between 1 January and 18 September 2026 by a random sample of 92,654 TikTok creators with 1,000+ followers and a public account. Derived: videos of 60 seconds or longer divided by all videos in the band. Videos by band: 2,458,981; 241,602; 42,115; 45,292; 6,085; 5,243.",[12,107,108],{},"The share levels off at about a third for the two largest bands.",[12,110,111,115],{},[112,113,114],"strong",{},"Key takeaway:"," Most TikTok videos are short, so for a video of a minute or longer, look for creators who already post that way.",[40,117,119],{"id":118},"how-long-should-a-tiktok-be","How long should a TikTok be?",[12,121,122],{},"On TikTok length, the answer depends on how many followers the creator has.",[124,125,127],"h3",{"id":126},"from-ten-thousand-followers-up-longer-videos-get-more-plays-per-follower","From ten thousand followers up, longer videos get more plays per follower",[12,129,130],{},"For each video we took its plays and divided them by its creator's followers. Then we found the median for each length group within each size band.",[12,132,133],{},"Our data shows that videos of a minute or longer lead in all five size bands from ten thousand followers up.",[12,135,136],{},"Take creators with a hundred to five hundred thousand followers. The median video of one to three minutes gets about 5.1 plays per hundred followers. The median video under fifteen seconds gets about 1.8.",[12,138,139],{},"That is about 2.8 times the plays per follower. The gap peaks at about 2.9 times for creators just under a million followers.",[141,142],"share-chart",{"alt":143,"caption":144,"src":145},"Median plays per hundred followers of TikTok videos by video length and follower count","Longer TikTok videos get more plays per follower from 10K followers up","\u002Fstudies\u002Ftiktok-video-length-study\u002Ftiktok-video-length-plays-per-follower.png",[83,147],{":rows":148,"caption":149,"source":150},"[{\"label\":\"1K-10K\",\"value\":0.77,\"display\":\"0.77x\"},{\"label\":\"10K-50K\",\"value\":1.52,\"display\":\"1.52x\"},{\"label\":\"50K-100K\",\"value\":2.16,\"display\":\"2.16x\"},{\"label\":\"100K-500K\",\"value\":2.8,\"display\":\"2.80x\"},{\"label\":\"500K-1M\",\"value\":2.86,\"display\":\"2.86x\",\"emphasis\":true},{\"label\":\"1M+\",\"value\":2.27,\"display\":\"2.27x\"}]","Plays per follower of videos of 60 to 180 seconds, as a multiple of videos under 15 seconds","Our data: 2,799,318 videos posted between 1 January and 18 September 2026 by a random sample of 92,654 TikTok creators with 1,000+ followers and a public account. Derived: the median plays per follower of videos of 60 to 180 seconds divided by the median of videos under 15 seconds, within each band.",[12,152,153,155],{},[112,154,114],{}," From ten thousand followers up, look at how a creator's own videos of a minute or longer perform before you ask for one.",[124,157,159],{"id":158},"under-ten-thousand-followers-the-shortest-videos-get-the-most-plays-per-follower","Under ten thousand followers, the shortest videos get the most plays per follower",[12,161,162],{},"For the smallest creators the order flips. Videos under fifteen seconds get about 19 plays per hundred followers.",[12,164,165],{},"Videos of one to three minutes get about 14. In other words, they get about three-quarters of the plays per follower of the shortest videos.",[83,167],{":rows":168,"caption":169,"source":170},"[{\"label\":\"Under 15 s\",\"value\":18.7,\"display\":\"18.7\",\"emphasis\":true},{\"label\":\"15-30 s\",\"value\":16.5,\"display\":\"16.5\"},{\"label\":\"30-60 s\",\"value\":14.1,\"display\":\"14.1\"},{\"label\":\"60-180 s\",\"value\":14.5,\"display\":\"14.5\"},{\"label\":\"180 s+\",\"value\":13.7,\"display\":\"13.7\"}]","Median plays per hundred followers of videos from creators under 10K followers, by video length","Our data: 2,799,318 videos posted between 1 January and 18 September 2026 by a random sample of 92,654 TikTok creators with 1,000+ followers and a public account. Videos from creators under 10K followers: 2,458,981.",[12,172,173],{},"Most of the videos in our data come from these creators.",[12,175,176,178],{},[112,177,114],{}," Under ten thousand followers, look for creators whose short videos already do well.",[124,180,182],{"id":181},"videos-of-fifteen-to-thirty-seconds-get-the-most-interactions-per-play","Videos of fifteen to thirty seconds get the most interactions per play",[12,184,185],{},"Interactions per play is the likes, comments and shares on a video as a share of its plays.",[12,187,188],{},"Videos of fifteen to thirty seconds have the highest median in five of the six size bands. Videos of three minutes or longer have the lowest in five of six.",[12,190,191],{},"Among the smallest creators, the median video of fifteen to thirty seconds gets about 22 interactions per hundred plays. The median video of three minutes or longer gets about 10.",[141,193],{"alt":194,"caption":195,"src":196},"Median interactions per play of TikTok videos by video length and follower count","TikTok videos of 15 to 30 seconds get the most interactions per play","\u002Fstudies\u002Ftiktok-video-length-study\u002Ftiktok-video-length-interactions.png",[12,198,199],{},"From ten to five hundred thousand followers, longer videos get more plays per follower but fewer interactions per play.",[12,201,202,204],{},[112,203,114],{}," In our data, the ideal TikTok video length is fifteen to thirty seconds for interactions, and a minute or longer for plays from creators past ten thousand followers.",[40,206,208],{"id":207},"how-often-should-you-post-on-tiktok","How often should you post on TikTok?",[12,210,211],{},"How often to post on TikTok goes with plays only for the smallest creators in our data.",[12,213,214],{},"We compared videos of the same age (30 to 45 days old). That way a newer video does not look weaker for having had less time to gather plays.",[12,216,217],{},"We sorted creators into four groups by posts a week: less than one, one to three, three to seven, and seven to fourteen.",[12,219,220],{},"Among creators under ten thousand followers, those who post less often get more plays per follower on each video, though we did not measure total plays a week.",[12,222,223],{},"Creators who post less than once a week get about 28 plays per hundred followers on a video of that age. Creators who post seven to fourteen times a week get about 11.",[141,225],{"alt":226,"caption":227,"src":228},"Median plays per hundred followers on videos 30 to 45 days old, by posts a week, for TikTok creators under 10K followers","Small TikTok creators who post less often get more plays per follower","\u002Fstudies\u002Ftiktok-video-length-study\u002Ftiktok-video-length-posting-rate.png",[12,230,231],{},"We checked again on videos fifteen to twenty-five days old, and the order is the same.",[12,233,234],{},"For creators with ten to fifty thousand followers the pattern is weak, and from fifty thousand followers up it shows no clear direction.",[12,236,237,239],{},[112,238,114],{}," Among creators under ten thousand followers, the ones who post less than once a week get the most plays per video, so don't pick a small creator for how much they post.",[40,241,243],{"id":242},"find-tiktok-creators-at-the-size-and-reach-you-want","Find TikTok creators at the size and reach you want",[12,245,246,250,251,255,256,260],{},[34,247,249],{"href":248},"\u002Ftools\u002Fsearch-tiktok-by-topic","Search by topic"," and ",[34,252,254],{"href":253},"\u002Ftools\u002Ffind-similar-tiktok-creators","Find similar creators"," let you set followers, average views and has email before you search. The list that comes back has the size and reach you want. ",[34,257,259],{"href":258},"\u002Ftools\u002Flook-up-tiktok-creators","Look up creators"," returns the profile figures and public emails of creators you already have. You can sign up for free to try them.",[40,262,264],{"id":263},"full-data","Full data",[12,266,267],{},"The exact values behind the findings above. Plays per hundred followers is the median plays per follower times 100.",[124,269,271],{"id":270},"share-of-videos-by-length","Share of videos by length",[273,274,275,303],"table",{},[276,277,278],"thead",{},[279,280,281,285,288,291,294,297,300],"tr",{},[282,283,284],"th",{},"Follower band",[282,286,287],{},"Under 15 s",[282,289,290],{},"15-30 s",[282,292,293],{},"30-60 s",[282,295,296],{},"60-180 s",[282,298,299],{},"180 s+",[282,301,302],{},"Videos",[304,305,306,330,353,375,398,421,444],"tbody",{},[279,307,308,312,315,318,321,324,327],{},[309,310,311],"td",{},"1K-10K",[309,313,314],{},"37.1%",[309,316,317],{},"39.3%",[309,319,320],{},"17.0%",[309,322,323],{},"5.6%",[309,325,326],{},"1.1%",[309,328,329],{},"2,458,981",[279,331,332,335,338,341,344,347,350],{},[309,333,334],{},"10K-50K",[309,336,337],{},"33.1%",[309,339,340],{},"32.1%",[309,342,343],{},"20.4%",[309,345,346],{},"11.6%",[309,348,349],{},"2.7%",[309,351,352],{},"241,602",[279,354,355,358,361,364,367,369,372],{},[309,356,357],{},"50K-100K",[309,359,360],{},"28.9%",[309,362,363],{},"29.2%",[309,365,366],{},"20.7%",[309,368,320],{},[309,370,371],{},"4.2%",[309,373,374],{},"42,115",[279,376,377,380,383,386,389,392,395],{},[309,378,379],{},"100K-500K",[309,381,382],{},"25.5%",[309,384,385],{},"28.5%",[309,387,388],{},"21.6%",[309,390,391],{},"20.6%",[309,393,394],{},"3.8%",[309,396,397],{},"45,292",[279,399,400,403,406,409,412,415,418],{},[309,401,402],{},"500K-1M",[309,404,405],{},"22.7%",[309,407,408],{},"19.8%",[309,410,411],{},"22.6%",[309,413,414],{},"29.8%",[309,416,417],{},"5.0%",[309,419,420],{},"6,085",[279,422,423,426,429,432,435,438,441],{},[309,424,425],{},"1M+",[309,427,428],{},"22.0%",[309,430,431],{},"23.2%",[309,433,434],{},"20.3%",[309,436,437],{},"28.2%",[309,439,440],{},"6.2%",[309,442,443],{},"5,243",[279,445,446,449,452,455,458,461,464],{},[309,447,448],{},"All sizes",[309,450,451],{},"36.4%",[309,453,454],{},"38.3%",[309,456,457],{},"17.4%",[309,459,460],{},"6.6%",[309,462,463],{},"1.4%",[309,465,466],{},"2,799,318",[12,468,469],{},"Videos of 60 seconds or longer are 8.0% of all videos, and videos under 30 seconds are 74.6%.",[124,471,473],{"id":472},"median-plays-per-hundred-followers-by-video-length","Median plays per hundred followers by video length",[273,475,476,495],{},[276,477,478],{},[279,479,480,482,484,486,488,490,492],{},[282,481,284],{},[282,483,287],{},[282,485,290],{},[282,487,293],{},[282,489,296],{},[282,491,299],{},[282,493,494],{},"60-180 s divided by under 15 s",[304,496,497,519,541,563,583,605],{},[279,498,499,501,504,507,510,513,516],{},[309,500,311],{},[309,502,503],{},"18.7",[309,505,506],{},"16.5",[309,508,509],{},"14.1",[309,511,512],{},"14.5",[309,514,515],{},"13.7",[309,517,518],{},"0.77x",[279,520,521,523,526,529,532,535,538],{},[309,522,334],{},[309,524,525],{},"4.6",[309,527,528],{},"4.3",[309,530,531],{},"4.4",[309,533,534],{},"7.0",[309,536,537],{},"7.5",[309,539,540],{},"1.52x",[279,542,543,545,548,551,554,557,560],{},[309,544,357],{},[309,546,547],{},"3.0",[309,549,550],{},"2.8",[309,552,553],{},"3.9",[309,555,556],{},"6.6",[309,558,559],{},"9.3",[309,561,562],{},"2.16x",[279,564,565,567,570,573,575,578,580],{},[309,566,379],{},[309,568,569],{},"1.8",[309,571,572],{},"2.3",[309,574,547],{},[309,576,577],{},"5.1",[309,579,531],{},[309,581,582],{},"2.80x",[279,584,585,587,590,593,596,599,602],{},[309,586,402],{},[309,588,589],{},"1.6",[309,591,592],{},"2.0",[309,594,595],{},"2.6",[309,597,598],{},"4.5",[309,600,601],{},"3.2",[309,603,604],{},"2.86x",[279,606,607,609,612,614,616,619,622],{},[309,608,425],{},[309,610,611],{},"2.2",[309,613,550],{},[309,615,550],{},[309,617,618],{},"5.0",[309,620,621],{},"5.3",[309,623,624],{},"2.27x",[124,626,628],{"id":627},"median-interactions-per-play-by-video-length","Median interactions per play by video length",[273,630,631,647],{},[276,632,633],{},[279,634,635,637,639,641,643,645],{},[282,636,284],{},[282,638,287],{},[282,640,290],{},[282,642,293],{},[282,644,296],{},[282,646,299],{},[304,648,649,667,685,704,721,737],{},[279,650,651,653,656,658,661,664],{},[309,652,311],{},[309,654,655],{},"14.1%",[309,657,388],{},[309,659,660],{},"17.2%",[309,662,663],{},"11.4%",[309,665,666],{},"10.4%",[279,668,669,671,674,676,679,682],{},[309,670,334],{},[309,672,673],{},"9.1%",[309,675,663],{},[309,677,678],{},"9.5%",[309,680,681],{},"7.1%",[309,683,684],{},"7.0%",[279,686,687,689,692,695,698,701],{},[309,688,357],{},[309,690,691],{},"7.8%",[309,693,694],{},"8.5%",[309,696,697],{},"6.8%",[309,699,700],{},"6.0%",[309,702,703],{},"5.9%",[279,705,706,708,710,713,716,718],{},[309,707,379],{},[309,709,684],{},[309,711,712],{},"7.9%",[309,714,715],{},"6.3%",[309,717,440],{},[309,719,720],{},"5.8%",[279,722,723,725,728,730,733,735],{},[309,724,402],{},[309,726,727],{},"6.9%",[309,729,460],{},[309,731,732],{},"7.4%",[309,734,684],{},[309,736,732],{},[279,738,739,741,744,746,748,750],{},[309,740,425],{},[309,742,743],{},"7.7%",[309,745,712],{},[309,747,684],{},[309,749,460],{},[309,751,700],{},[124,753,755],{"id":754},"median-plays-per-hundred-followers-by-posts-a-week-for-videos-of-the-same-age","Median plays per hundred followers by posts a week, for videos of the same age",[12,757,758],{},"Each cell shows the median across creators of each creator's median plays per follower on videos of that age, times 100, with the number of creators in brackets. Groups with fewer than 100 creators are left out. That removes all the 14 or more a week groups and most groups from 50K followers up.",[273,760,761,785],{},[276,762,763],{},[279,764,765,767,770,773,776,779,782],{},[282,766,284],{},[282,768,769],{},"Video age",[282,771,772],{},"Under 1 a week",[282,774,775],{},"1-3 a week",[282,777,778],{},"3-7 a week",[282,780,781],{},"7-14 a week",[282,783,784],{},"14 or more a week",[304,786,787,809,830,850],{},[279,788,789,791,794,797,800,803,806],{},[309,790,311],{},[309,792,793],{},"30-45 days",[309,795,796],{},"28.1 (9,361)",[309,798,799],{},"19.8 (19,086)",[309,801,802],{},"13.9 (12,704)",[309,804,805],{},"11.1 (791)",[309,807,808],{},"left out",[279,810,811,813,816,819,822,825,828],{},[309,812,311],{},[309,814,815],{},"15-25 days",[309,817,818],{},"23.8 (6,596)",[309,820,821],{},"16.3 (14,728)",[309,823,824],{},"12.4 (12,132)",[309,826,827],{},"9.4 (4,122)",[309,829,808],{},[279,831,832,834,836,839,842,845,848],{},[309,833,334],{},[309,835,793],{},[309,837,838],{},"6.0 (569)",[309,840,841],{},"5.8 (1,716)",[309,843,844],{},"4.9 (1,598)",[309,846,847],{},"5.5 (117)",[309,849,808],{},[279,851,852,854,856,859,862,865,868],{},[309,853,334],{},[309,855,815],{},[309,857,858],{},"4.6 (519)",[309,860,861],{},"5.6 (1,425)",[309,863,864],{},"4.8 (1,565)",[309,866,867],{},"4.5 (873)",[309,869,808],{},[40,871,873],{"id":872},"method-and-limits","Method and limits",[12,875,876],{},"Our data starts from the 2,321,249 TikTok creators we analyzed: creators with at least 1,000 followers and a public account who posted since 1 August 2026. This study uses a random sample of 92,654 of them and the 2,799,318 videos they posted between 1 January and 18 September 2026.",[12,878,879,880,884,885,888],{},"Plays per follower is a video's plays divided by its creator's followers. It comes from single videos, so don't compare it with the creator averages in our ",[34,881,883],{"href":882},"\u002Fblog\u002Ftiktok-sponsorship-study","sponsorship study"," or ",[34,886,887],{"href":36},"benchmarks",". Interactions per play is the likes, comments and shares on a video divided by its plays.",[12,890,891],{},"Newer videos have had less time to gather plays, so length groups posted at different times aren't fully comparable.",[12,893,894],{},"The two largest bands hold 177 and 149 creators, so read those two bands as a direction and not a firm figure.",[12,896,897],{},"For the posting-rate section we compared videos of the same age: 30 to 45 days old, and again at 15 to 25 days old. Within each window, the three groups that post less than seven times a week have videos of the same average age, to within a day. The group that posts seven to fourteen times a week has videos up to five days younger.",[12,899,900],{},"We worked out each creator's posts a week from their 30 or so newest posts. We kept the 90,562 of 92,654 sampled creators with at least five of those posts, and then only creators with at least two videos of the window's age. The figures are plays per follower on each video, and we did not measure total plays a week.",[12,902,903],{},"These are comparisons between videos and between creators, so they show what goes together and can't show cause.",[40,905,907],{"id":906},"faq","FAQ",[909,910],"faq-list",{":items":911},"[{\"q\":\"What video lengths do best on TikTok?\",\"a\":\"It depends on the creator's size, going by plays per follower. Under 10K followers, videos under 15 seconds do best, at a median 18.7 plays per hundred followers. From 10K followers up, videos of 60 seconds or longer do best: the 60-180 second group leads at 100K-500K and 500K-1M, and the 180 seconds or longer group leads at 10K-50K, 50K-100K and 1M+.\"},{\"q\":\"Is a 2 minute video too long for TikTok?\",\"a\":\"Not in our data. A 2 minute video falls in the 60-180 second group, which gets more plays per follower than any shorter group from 10K followers up, at a median 7.0, 6.6, 5.1, 4.5 and 5.0 per hundred followers across the five bands. Under 10K followers the group gets 14.5, behind videos under 30 seconds and ahead of 30-60 second videos at 14.1.\"},{\"q\":\"Is a 3 minute TikTok too long?\",\"a\":\"Not in our data, though few videos run that long. A 3 minute video falls in the 180 seconds or longer group, which is 1.4% of all videos. From 10K followers up that group gets a median 7.5, 9.3, 4.4, 3.2 and 5.3 plays per hundred followers across the five bands, ahead of all the groups under 60 seconds. It leads outright at 10K-50K, 50K-100K and 1M+. Under 10K followers it gets 13.7, the lowest of the five groups.\"}]",{"title":913,"searchDepth":914,"depth":914,"links":915},"",2,[916,917,918,919,925,926,927,933,934],{"id":42,"depth":914,"text":43},{"id":74,"depth":914,"text":75},{"id":93,"depth":914,"text":94},{"id":118,"depth":914,"text":119,"children":920},[921,923,924],{"id":126,"depth":922,"text":127},3,{"id":158,"depth":922,"text":159},{"id":181,"depth":922,"text":182},{"id":207,"depth":914,"text":208},{"id":242,"depth":914,"text":243},{"id":263,"depth":914,"text":264,"children":928},[929,930,931,932],{"id":270,"depth":922,"text":271},{"id":472,"depth":922,"text":473},{"id":627,"depth":922,"text":628},{"id":754,"depth":922,"text":755},{"id":872,"depth":914,"text":873},{"id":906,"depth":914,"text":907},"2026-11-03","From 10K followers up, TikTok videos of a minute or longer get more plays per follower than shorter ones. Here is how video length compares across six follower bands.","platform","md",null,"Choose the video length to look for in a TikTok creator, using 2,799,318 videos from 92,654 creators.",[942,943,944,945,946,947],"tiktok video length","how long should a tiktok be","tiktok length","ideal tiktok video length","how often should you post on tiktok","how often to post on tiktok",{},true,"\u002Fblog\u002Ftiktok-video-length-study",{"title":5,"description":936},"blog\u002Ftiktok-video-length-study","AzubPbXGwNFbBgfHeBXjEwuVOgnNCuu6OCZNfMIfXP4",[955,957,959,960,963,966,969,972,975,978,981,984,987,990,993,996,999,1002,1005,1008,1011,1014,1017,1020,1023,1026,1029,1032,1035,1038,1041,1044,1047,1050,1053,1056,1059,1062,1065,1068,1071,1074,1077,1080,1083,1086,1089,1092,1095,1098,1101,1104,1107,1110,1113,1116,1119,1122,1125,1128,1131,1134,1137,1140,1143,1146,1149,1152,1155,1158,1161,1164,1167,1170,1173,1176,1179,1182,1185,1188,1191],{"path":36,"title":956},"TikTok Engagement Rate Benchmarks by Follower Count",{"path":882,"title":958},"TikTok Brand Deals and Sponsorships: Stats on 2.3M Creators",{"path":950,"title":5},{"path":961,"title":962},"\u002Fblog\u002Fyoutube-benchmarks-by-channel-size","YouTube Statistics 2026: Average Views by Channel Size",{"path":964,"title":965},"\u002Fblog\u002Fyoutube-sponsorship-study","YouTube Sponsorships: Top Sponsorship Companies and Stats",{"path":967,"title":968},"\u002Fblog\u002Ffind-asmr-content-creators","ASMR content creators on YouTube who take sponsorships (25 with contact emails)",{"path":970,"title":971},"\u002Fblog\u002Ffind-automotive-influencers","Automotive influencers on Instagram who take sponsorships (25 with contact emails)",{"path":973,"title":974},"\u002Fblog\u002Ffind-baseball-youtubers","Baseball YouTubers to sponsor (18 with contact emails)",{"path":976,"title":977},"\u002Fblog\u002Ffind-boxing-youtubers","Boxing YouTubers and influencers to sponsor (25 with contact emails)",{"path":979,"title":980},"\u002Fblog\u002Ffind-british-youtubers","British YouTubers who take sponsorships (22 with contact emails)",{"path":982,"title":983},"\u002Fblog\u002Ffind-chess-youtubers","Chess YouTubers who take sponsorships (22 with contact emails)",{"path":985,"title":986},"\u002Fblog\u002Ffind-chinese-food-bloggers","Chinese food bloggers on YouTube who take sponsorships (11 with contact emails)",{"path":988,"title":989},"\u002Fblog\u002Ffind-dubai-influencers","Dubai influencers on Instagram who take sponsorships (25 with contact emails)",{"path":991,"title":992},"\u002Fblog\u002Ffind-female-fitness-influencers","Female fitness influencers on Instagram who take sponsorships (25 with contact emails)",{"path":994,"title":995},"\u002Fblog\u002Ffind-female-youtubers","Female YouTubers who take sponsorships (25 with contact emails)",{"path":997,"title":998},"\u002Fblog\u002Ffind-fitness-youtubers","Fitness YouTubers for strength and gym training who take sponsorships (21 with contact emails)",{"path":1000,"title":1001},"\u002Fblog\u002Ffind-fortnite-youtubers","Fortnite YouTubers who take sponsorships (17 with contact emails)",{"path":1003,"title":1004},"\u002Fblog\u002Ffind-gamer-youtubers","Gamer YouTubers who take sponsorships (25 with contact emails)",{"path":1006,"title":1007},"\u002Fblog\u002Ffind-indian-youtubers","Indian YouTubers who take sponsorships (25 with contact emails)",{"path":1009,"title":1010},"\u002Fblog\u002Ffind-korean-youtubers","Korean YouTubers and Korea vloggers who take sponsorships (20 with contact emails)",{"path":1012,"title":1013},"\u002Fblog\u002Ffind-mexican-youtubers","Mexican YouTubers who take sponsorships (25 with contact emails)",{"path":1015,"title":1016},"\u002Fblog\u002Ffind-mexico-influencers","Mexico influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1018,"title":1019},"\u002Fblog\u002Ffind-new-york-influencers","New York influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1021,"title":1022},"\u002Fblog\u002Ffind-personal-finance-youtubers","Personal finance YouTubers who take sponsorships (25 with contact emails)",{"path":1024,"title":1025},"\u002Fblog\u002Ffind-pilates-youtubers","Pilates YouTubers who take sponsorships (17 with contact emails)",{"path":1027,"title":1028},"\u002Fblog\u002Ffind-roblox-youtubers","Roblox YouTubers who take sponsorships (17 with contact emails)",{"path":1030,"title":1031},"\u002Fblog\u002Ffind-russian-youtubers","Russian YouTubers who take sponsorships (25 with contact emails)",{"path":1033,"title":1034},"\u002Fblog\u002Ffind-ugc-creators","UGC creators on TikTok who take sponsorships (14 with contact emails)",{"path":1036,"title":1037},"\u002Fblog\u002Ffind-watch-influencers","Watch influencers on YouTube who take sponsorships (19 with contact emails)",{"path":1039,"title":1040},"\u002Fblog\u002Ffind-baking-youtubers","Baking YouTubers who take sponsorships (25 with contact emails)",{"path":1042,"title":1043},"\u002Fblog\u002Ffind-mom-instagram-influencers","Mom influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1045,"title":1046},"\u002Fblog\u002Ffind-travel-youtubers","Travel YouTubers who take sponsorships (25 with contact emails)",{"path":1048,"title":1049},"\u002Fblog\u002Ffind-ai-youtubers","AI YouTubers who take sponsorships (23 with contact emails)",{"path":1051,"title":1052},"\u002Fblog\u002Ffind-baking-influencers","Baking influencers on TikTok who take sponsorships (18 with contact emails)",{"path":1054,"title":1055},"\u002Fblog\u002Ffind-board-game-influencers","Board game influencers on YouTube who take sponsorships (21 with contact emails)",{"path":1057,"title":1058},"\u002Fblog\u002Ffind-book-influencers","Book influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1060,"title":1061},"\u002Fblog\u002Ffind-camping-influencers","Camping influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1063,"title":1064},"\u002Fblog\u002Ffind-car-influencers","Car influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1066,"title":1067},"\u002Fblog\u002Ffind-cat-influencers","Cat influencers on TikTok who take sponsorships (19 with contact emails)",{"path":1069,"title":1070},"\u002Fblog\u002Ffind-cleaning-influencers","Cleaning influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1072,"title":1073},"\u002Fblog\u002Ffind-coffee-influencers","Coffee influencers on YouTube who take sponsorships (9 with contact emails)",{"path":1075,"title":1076},"\u002Fblog\u002Ffind-cozy-game-influencers","Cozy game influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1078,"title":1079},"\u002Fblog\u002Ffind-crochet-influencers","Crochet influencers on TikTok who take sponsorships (14 with contact emails)",{"path":1081,"title":1082},"\u002Fblog\u002Ffind-dating-app-influencers","Dating app influencers on TikTok who take sponsorships (12 with contact emails)",{"path":1084,"title":1085},"\u002Fblog\u002Ffind-developer-influencers","Developer influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1087,"title":1088},"\u002Fblog\u002Ffind-diy-influencers","DIY influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1090,"title":1091},"\u002Fblog\u002Ffind-dog-influencers","Dog influencers on TikTok who take sponsorships (24 with contact emails)",{"path":1093,"title":1094},"\u002Fblog\u002Ffind-fishing-youtubers","Fishing YouTubers who take sponsorships (21 with contact emails)",{"path":1096,"title":1097},"\u002Fblog\u002Ffind-food-influencers","Food influencers on TikTok who take sponsorships (21 with contact emails)",{"path":1099,"title":1100},"\u002Fblog\u002Ffind-fragrance-influencers","Fragrance influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1102,"title":1103},"\u002Fblog\u002Ffind-gaming-influencers","Gaming influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1105,"title":1106},"\u002Fblog\u002Ffind-gardening-influencers","Gardening influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1108,"title":1109},"\u002Fblog\u002Ffind-golf-influencers","Golf influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1111,"title":1112},"\u002Fblog\u002Ffind-home-decor-influencers","Home decor influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1114,"title":1115},"\u002Fblog\u002Ffind-jewelry-influencers","Jewelry influencers on TikTok who take sponsorships (6 with contact emails)",{"path":1117,"title":1118},"\u002Fblog\u002Ffind-keto-influencers","Keto influencers on YouTube who take sponsorships (12 with contact emails)",{"path":1120,"title":1121},"\u002Fblog\u002Ffind-language-learning-influencers","Language learning influencers on YouTube who take sponsorships (14 with contact emails)",{"path":1123,"title":1124},"\u002Fblog\u002Ffind-lego-youtubers","LEGO YouTubers who take sponsorships (25 with contact emails)",{"path":1126,"title":1127},"\u002Fblog\u002Ffind-mental-health-influencers","Mental health influencers on YouTube who take sponsorships (18 with contact emails)",{"path":1129,"title":1130},"\u002Fblog\u002Ffind-minecraft-youtubers","Minecraft YouTubers who take sponsorships (23 with contact emails)",{"path":1132,"title":1133},"\u002Fblog\u002Ffind-mobile-game-influencers","Mobile game influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1135,"title":1136},"\u002Fblog\u002Ffind-mom-influencers","Mom influencers on TikTok who take sponsorships (20 with contact emails)",{"path":1138,"title":1139},"\u002Fblog\u002Ffind-nail-influencers","Nail influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1141,"title":1142},"\u002Fblog\u002Ffind-photography-influencers","Photography influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1144,"title":1145},"\u002Fblog\u002Ffind-protein-bar-influencers","Protein bar influencers on TikTok who take sponsorships (14 with contact emails)",{"path":1147,"title":1148},"\u002Fblog\u002Ffind-running-influencers","Running influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1150,"title":1151},"\u002Fblog\u002Ffind-saas-and-b2b-influencers","SaaS and B2B influencers on YouTube who take sponsorships (19 with contact emails)",{"path":1153,"title":1154},"\u002Fblog\u002Ffind-streetwear-influencers","Streetwear and sneaker influencers on YouTube who take sponsorships (13 with contact emails)",{"path":1156,"title":1157},"\u002Fblog\u002Ffind-study-influencers","Study influencers on YouTube who take sponsorships (17 with contact emails)",{"path":1159,"title":1160},"\u002Fblog\u002Ffind-supplement-influencers","Supplement influencers on Instagram who take sponsorships (24 with contact emails)",{"path":1162,"title":1163},"\u002Fblog\u002Ffind-teacher-influencers","Teacher influencers on TikTok who take sponsorships (23 with contact emails)",{"path":1165,"title":1166},"\u002Fblog\u002Ffind-tech-influencers","Tech influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1168,"title":1169},"\u002Fblog\u002Ffind-travel-influencers","Travel influencers on Instagram who take sponsorships (21 with contact emails)",{"path":1171,"title":1172},"\u002Fblog\u002Ffind-vegan-influencers","Vegan influencers on TikTok who take sponsorships (12 with contact emails)",{"path":1174,"title":1175},"\u002Fblog\u002Ffind-yoga-influencers","Yoga influencers on YouTube who take sponsorships (15 with contact emails)",{"path":1177,"title":1178},"\u002Fblog\u002Ffind-beauty-influencers","Beauty influencers on YouTube who take sponsorships (15 with contact emails)",{"path":1180,"title":1181},"\u002Fblog\u002Ffind-fashion-influencers","Fashion influencers on YouTube who take sponsorships (17 with contact emails)",{"path":1183,"title":1184},"\u002Fblog\u002Ffind-finance-influencers","Finance influencers on TikTok who take sponsorships (13 with contact emails)",{"path":1186,"title":1187},"\u002Fblog\u002Ffind-fitness-influencers","Fitness influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1189,"title":1190},"\u002Fblog\u002Ffind-indie-game-youtubers","Indie game YouTubers who take sponsorships (17 with contact emails)",{"path":1192,"title":1193},"\u002Fblog\u002Ffind-skincare-influencers","Skincare influencers on TikTok who sell for brands (10 with contact emails)",{"tools":1195,"more":1208},[1196,1200,1204],{"slug":1197,"h1":1198,"blurb":1199},"search-tiktok-by-topic","Search TikTok creators by topic","Describe the creators you want in plain words.",{"slug":1201,"h1":1202,"blurb":1203},"find-similar-tiktok-creators","Find similar TikTok creators","More creators like the ones that worked for you.",{"slug":1205,"h1":1206,"blurb":1207},"look-up-tiktok-creators","Look up TikTok creators","Full profiles of the creators you name.",[1209,1212],{"slug":1210,"h1":1211},"tiktok-shop-trending-products","TikTok Shop trending products: which sellers are rising and which are falling",{"slug":1213,"h1":1214},"tiktok-shop-product-research","TikTok Shop product research from a vitamin C serum listing"]