[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog:\u002Fblog\u002Ftiktok-benchmarks-by-follower-count":3,"blog-related-index":1116,"blog-tools:\u002Fblog\u002Ftiktok-benchmarks-by-follower-count":1357},{"id":4,"title":5,"author":6,"authorRole":7,"body":8,"date":1098,"description":1099,"exit":1100,"extension":1101,"go":1102,"goal":1103,"keywords":1104,"meta":1110,"navigation":1111,"path":1112,"seo":1113,"stem":1114,"__hash__":1115},"blog\u002Fblog\u002Ftiktok-benchmarks-by-follower-count.md","TikTok Engagement Rate Benchmarks by Follower Count","Sana Mohammadi","CMO, DataAtScale",{"type":9,"value":10,"toc":1076},"minimark",[11,15,18,21,24,27,36,41,44,47,69,73,76,82,85,92,96,99,102,108,111,116,121,125,128,131,135,138,141,146,150,153,156,161,164,169,173,176,181,184,189,193,196,199,204,207,210,215,219,236,240,243,248,348,352,355,491,495,650,654,730,734,737,1046,1050,1053,1056,1059,1062,1065,1068,1072],[12,13,14],"p",{},"We analyzed 2,321,249 TikTok creators to find the average TikTok engagement rate and average TikTok views at each follower count.",[12,16,17],{},"Specifically, we looked at engagement rate, views (TikTok counts them as plays), country, and how many creators list an email.",[12,19,20],{},"Engagement rate fell fast and then leveled off. The median is 15.4% for the smallest creators. It settles near 8% once creators pass fifty thousand followers.",[12,22,23],{},"Engagement rate is the total likes, comments, shares and saves divided by total plays, across the creator's 30 or so newest posts. It is a measure we worked out for this study.",[12,25,26],{},"Most figures are medians, so half of the creators in each band sit above the number and half below it.",[12,28,29,30,35],{},"For creators who have done sponsorships, see our ",[31,32,34],"a",{"href":33},"\u002Fblog\u002Ftiktok-sponsorship-study","sponsorship study",".",[37,38,40],"h2",{"id":39},"tiktok-engagement-rate-benchmarks-at-a-glance","TikTok engagement rate benchmarks at a glance",[12,42,43],{},"Source: our data on 2,321,249 TikTok creators with 1,000+ followers and a public account who posted since 1 August 2026.",[12,45,46],{},"Here is a summary of our key findings:",[48,49,50,54,57,60,63,66],"ol",{},[51,52,53],"li",{},"Almost nine in ten TikTok creators we analyzed have under ten thousand followers.",[51,55,56],{},"The median TikTok engagement rate falls by almost half from the smallest creators to those with fifty thousand followers, then holds near 8%.",[51,58,59],{},"The median TikTok creator under ten thousand followers averages 533 views per video. The median creator with a million or more averages 154,921.",[51,61,62],{},"TikTok creators of the same size get very different views. With a hundred to five hundred thousand followers, the top-quarter line is about 18 times the bottom-quarter line.",[51,64,65],{},"About 1.6% of TikTok creators under ten thousand followers list a public email. The share climbs to 34.1% at a million or more.",[51,67,68],{},"TikTok creators in the United States list a public email most often, at 11.3%. Creators in the United Kingdom follow at 9.5%.",[37,70,72],{"id":71},"tiktok-statistics-by-follower-count-most-creators-are-small","TikTok statistics by follower count: most creators are small",[12,74,75],{},"About 88% of the TikTok creators we analyzed have under ten thousand followers. Only about 0.1% have a million or more.",[77,78],"bar-figure",{":rows":79,"caption":80,"source":81},"[{\"label\":\"1K-10K\",\"value\":88.1,\"display\":\"88.1%\",\"emphasis\":true},{\"label\":\"10K-50K\",\"value\":8.7,\"display\":\"8.7%\"},{\"label\":\"50K-100K\",\"value\":1.4,\"display\":\"1.4%\"},{\"label\":\"100K-500K\",\"value\":1.5,\"display\":\"1.5%\"},{\"label\":\"500K-1M\",\"value\":0.2,\"display\":\"0.2%\"},{\"label\":\"1M+\",\"value\":0.1,\"display\":\"0.1%\"}]","Share of TikTok creators by follower count","Our data: 2,321,249 TikTok creators with 1,000+ followers and a public account who posted since 1 August 2026. Creators by band: 2,044,691; 202,047; 32,804; 33,723; 4,593; 3,391.",[12,83,84],{},"As you can see in the chart above, the benchmarks for the biggest accounts describe very few creators.",[12,86,87,91],{},[88,89,90],"strong",{},"Key takeaway:"," Judge a creator against the band they sit in, since the biggest accounts are rare and say little about a typical creator.",[37,93,95],{"id":94},"the-average-tiktok-engagement-rate-falls-as-creators-get-bigger","The average TikTok engagement rate falls as creators get bigger",[12,97,98],{},"The median creator under ten thousand followers has an engagement rate of 15.4%. That drops to 9.7% in the next band up.",[12,100,101],{},"From fifty thousand followers up, the median sits near 8% and barely moves.",[103,104],"share-chart",{"alt":105,"caption":106,"src":107},"Median TikTok engagement rate by follower count","TikTok engagement rate falls as creators get bigger","\u002Fstudies\u002Ftiktok-benchmarks-by-follower-count\u002Ftiktok-benchmarks-engagement-rate.png",[12,109,110],{},"The top-quarter line falls with size too. In the smallest band, a creator needs more than 26.6% to be in the top quarter. From a hundred thousand followers up, about 12% is enough.",[77,112],{":rows":113,"caption":114,"source":115},"[{\"label\":\"1K-10K\",\"value\":26.6,\"display\":\"26.6%\",\"emphasis\":true},{\"label\":\"10K-50K\",\"value\":16.8,\"display\":\"16.8%\"},{\"label\":\"50K-100K\",\"value\":13.1,\"display\":\"13.1%\"},{\"label\":\"100K-500K\",\"value\":12.4,\"display\":\"12.4%\"},{\"label\":\"500K-1M\",\"value\":12.2,\"display\":\"12.2%\"},{\"label\":\"1M+\",\"value\":12.4,\"display\":\"12.4%\"}]","Top-quarter line of TikTok engagement rate, by follower count","Our data: 2,321,249 TikTok creators with 1,000+ followers and a public account who posted since 1 August 2026. A creator above the top-quarter line (the 75th percentile) is in the top quarter of their band. Engagement rate is the total likes, comments, shares and saves divided by total plays, across the creator's 30 or so newest posts.",[12,117,118,120],{},[88,119,90],{}," Work out a creator's engagement rate from their recent posts and compare it with the median for their band, since 12% is high from 10K followers up and low under 10K.",[37,122,124],{"id":123},"average-tiktok-views-rise-sharply-with-follower-count","Average TikTok views rise sharply with follower count",[12,126,127],{},"For average views on TikTok, we took each creator's average views per video on recent videos. Then we found the median within each size band.",[12,129,130],{},"The median creator under ten thousand followers averages 533 views per video. For creators with a million or more followers, it is 154,921.",[103,132],{"alt":133,"caption":124,"src":134},"Median average views per video on TikTok by follower count","\u002Fstudies\u002Ftiktok-benchmarks-by-follower-count\u002Ftiktok-benchmarks-views.png",[12,136,137],{},"Take a creator with 80,000 followers. Their band's median creator averages 8,615 views per video.",[12,139,140],{},"To reach the top quarter of that band, a creator needs about 35,486.",[12,142,143,145],{},[88,144,90],{}," Use the median views for a creator's band as your starting estimate, then ask to see their last few videos before you agree a fee.",[37,147,149],{"id":148},"creators-of-the-same-size-get-very-different-views","Creators of the same size get very different views",[12,151,152],{},"Take creators with a hundred to five hundred thousand followers. A quarter of them average under 4,093 views per video. Another quarter average over 72,414.",[12,154,155],{},"That makes the top-quarter line about 18 times the bottom-quarter line.",[103,157],{"alt":158,"caption":159,"src":160},"Top-quarter line divided by bottom-quarter line of average views per video on TikTok, by follower count","TikTok creators of the same size get very different views","\u002Fstudies\u002Ftiktok-benchmarks-by-follower-count\u002Ftiktok-benchmarks-views-spread.png",[12,162,163],{},"The spread is widest, at about 20 times, for creators with fifty to a hundred thousand followers. It is about 5 times for the smallest creators.",[12,165,166,168],{},[88,167,90],{}," Ask to see a creator's last few videos, since their size band says little about where they sit inside it.",[37,170,172],{"id":171},"larger-tiktok-creators-list-a-public-email-more-often","Larger TikTok creators list a public email more often",[12,174,175],{},"About 1.6% of the smallest creators list a public email. The share climbs to 34.1% for creators with a million or more followers.",[77,177],{":rows":178,"caption":179,"source":180},"[{\"label\":\"1K-10K\",\"value\":1.6,\"display\":\"1.6%\"},{\"label\":\"10K-50K\",\"value\":7.2,\"display\":\"7.2%\"},{\"label\":\"50K-100K\",\"value\":11.5,\"display\":\"11.5%\"},{\"label\":\"100K-500K\",\"value\":15.8,\"display\":\"15.8%\"},{\"label\":\"500K-1M\",\"value\":24.3,\"display\":\"24.3%\"},{\"label\":\"1M+\",\"value\":34.1,\"display\":\"34.1%\",\"emphasis\":true}]","Share of TikTok creators listing a public email, by follower count","Our data: 2,321,249 TikTok creators with 1,000+ followers and a public account who posted since 1 August 2026.",[12,182,183],{},"In other words, about one creator in sixty under ten thousand followers lists an email, while one in three does at a million or more.",[12,185,186,188],{},[88,187,90],{}," Expect few emails among small creators, and set the has email filter before you search to get a list you can email.",[37,190,192],{"id":191},"tiktok-creators-in-the-united-states-and-united-kingdom-list-an-email-most-often","TikTok creators in the United States and United Kingdom list an email most often",[12,194,195],{},"We compared the 15 countries with the most creators.",[12,197,198],{},"About 11.3% of creators in the United States list a public email, the highest of any country on the list. The United Kingdom follows at 9.5%.",[103,200],{"alt":201,"caption":202,"src":203},"Share of TikTok creators listing a public email in each of the 15 countries with the most creators","US and UK TikTok creators list a public email most often","\u002Fstudies\u002Ftiktok-benchmarks-by-follower-count\u002Ftiktok-benchmarks-country-email.png",[12,205,206],{},"Brazil comes next at 3.6%. No other country on the list passes 2.2%.",[12,208,209],{},"In Pakistan, Nepal, Bangladesh and Iraq, fewer than 0.5% of creators list one.",[12,211,212,214],{},[88,213,90],{}," Set the has email filter and a country before you search, and expect the longest lists in the United States and United Kingdom.",[37,216,218],{"id":217},"find-tiktok-creators-at-the-size-and-country-you-want","Find TikTok creators at the size and country you want",[12,220,221,225,226,230,231,235],{},[31,222,224],{"href":223},"\u002Ftools\u002Fsearch-tiktok-by-topic","Search by topic"," and ",[31,227,229],{"href":228},"\u002Ftools\u002Ffind-similar-tiktok-creators","Find similar creators"," let you set followers, country, language and has email before you search. The list that comes back has the size and country you want. ",[31,232,234],{"href":233},"\u002Ftools\u002Flook-up-tiktok-creators","Look up creators"," returns the public emails and profile figures of creators you already have. You can sign up for free to try them.",[37,237,239],{"id":238},"full-data","Full data",[12,241,242],{},"The exact values behind the findings above. Percentiles are across the creators in each band.",[244,245,247],"h3",{"id":246},"creators-by-follower-band","Creators by follower band",[249,250,251,267],"table",{},[252,253,254],"thead",{},[255,256,257,261,264],"tr",{},[258,259,260],"th",{},"Follower band",[258,262,263],{},"Creators",[258,265,266],{},"Share of all creators",[268,269,270,282,293,304,315,326,337],"tbody",{},[255,271,272,276,279],{},[273,274,275],"td",{},"1K-10K",[273,277,278],{},"2,044,691",[273,280,281],{},"88.1%",[255,283,284,287,290],{},[273,285,286],{},"10K-50K",[273,288,289],{},"202,047",[273,291,292],{},"8.7%",[255,294,295,298,301],{},[273,296,297],{},"50K-100K",[273,299,300],{},"32,804",[273,302,303],{},"1.4%",[255,305,306,309,312],{},[273,307,308],{},"100K-500K",[273,310,311],{},"33,723",[273,313,314],{},"1.5%",[255,316,317,320,323],{},[273,318,319],{},"500K-1M",[273,321,322],{},"4,593",[273,324,325],{},"0.2%",[255,327,328,331,334],{},[273,329,330],{},"1M+",[273,332,333],{},"3,391",[273,335,336],{},"0.1%",[255,338,339,342,345],{},[273,340,341],{},"All sizes",[273,343,344],{},"2,321,249",[273,346,347],{},"100%",[244,349,351],{"id":350},"engagement-rate-by-follower-band","Engagement rate by follower band",[12,353,354],{},"A creator above the 75th percentile for their band is in the top quarter.",[249,356,357,378],{},[252,358,359],{},[255,360,361,363,366,369,372,375],{},[258,362,260],{},[258,364,365],{},"10th percentile",[258,367,368],{},"25th percentile",[258,370,371],{},"Median",[258,373,374],{},"75th percentile",[258,376,377],{},"90th percentile",[268,379,380,399,418,437,456,474],{},[255,381,382,384,387,390,393,396],{},[273,383,275],{},[273,385,386],{},"4.9%",[273,388,389],{},"8.4%",[273,391,392],{},"15.4%",[273,394,395],{},"26.6%",[273,397,398],{},"39.0%",[255,400,401,403,406,409,412,415],{},[273,402,286],{},[273,404,405],{},"3.1%",[273,407,408],{},"5.5%",[273,410,411],{},"9.7%",[273,413,414],{},"16.8%",[273,416,417],{},"27.0%",[255,419,420,422,425,428,431,434],{},[273,421,297],{},[273,423,424],{},"2.7%",[273,426,427],{},"4.7%",[273,429,430],{},"8.0%",[273,432,433],{},"13.1%",[273,435,436],{},"19.5%",[255,438,439,441,444,447,450,453],{},[273,440,308],{},[273,442,443],{},"2.5%",[273,445,446],{},"4.6%",[273,448,449],{},"7.7%",[273,451,452],{},"12.4%",[273,454,455],{},"18.0%",[255,457,458,460,463,465,468,471],{},[273,459,319],{},[273,461,462],{},"2.6%",[273,464,427],{},[273,466,467],{},"7.9%",[273,469,470],{},"12.2%",[273,472,473],{},"17.2%",[255,475,476,478,481,484,486,488],{},[273,477,330],{},[273,479,480],{},"2.9%",[273,482,483],{},"5.0%",[273,485,430],{},[273,487,452],{},[273,489,490],{},"16.9%",[244,492,494],{"id":493},"average-views-plays-per-video-by-follower-band","Average views (plays) per video by follower band",[249,496,497,516],{},[252,498,499],{},[255,500,501,503,505,507,509,511,513],{},[258,502,260],{},[258,504,365],{},[258,506,368],{},[258,508,371],{},[258,510,374],{},[258,512,377],{},[258,514,515],{},"75th divided by 25th",[268,517,518,540,562,584,606,628],{},[255,519,520,522,525,528,531,534,537],{},[273,521,275],{},[273,523,524],{},"178",[273,526,527],{},"285",[273,529,530],{},"533",[273,532,533],{},"1,298",[273,535,536],{},"4,686",[273,538,539],{},"4.6x",[255,541,542,544,547,550,553,556,559],{},[273,543,286],{},[273,545,546],{},"297",[273,548,549],{},"604",[273,551,552],{},"2,164",[273,554,555],{},"10,837",[273,557,558],{},"40,626",[273,560,561],{},"17.9x",[255,563,564,566,569,572,575,578,581],{},[273,565,297],{},[273,567,568],{},"556",[273,570,571],{},"1,762",[273,573,574],{},"8,615",[273,576,577],{},"35,486",[273,579,580],{},"109,663",[273,582,583],{},"20.1x",[255,585,586,588,591,594,597,600,603],{},[273,587,308],{},[273,589,590],{},"961",[273,592,593],{},"4,093",[273,595,596],{},"19,937",[273,598,599],{},"72,414",[273,601,602],{},"209,409",[273,604,605],{},"17.7x",[255,607,608,610,613,616,619,622,625],{},[273,609,319],{},[273,611,612],{},"3,369",[273,614,615],{},"16,124",[273,617,618],{},"59,614",[273,620,621],{},"193,834",[273,623,624],{},"460,761",[273,626,627],{},"12.0x",[255,629,630,632,635,638,641,644,647],{},[273,631,330],{},[273,633,634],{},"12,843",[273,636,637],{},"48,504",[273,639,640],{},"154,921",[273,642,643],{},"437,172",[273,645,646],{},"1,090,783",[273,648,649],{},"9.0x",[244,651,653],{"id":652},"public-email-and-bio-link-by-follower-band","Public email and bio link by follower band",[249,655,656,668],{},[252,657,658],{},[255,659,660,662,665],{},[258,661,260],{},[258,663,664],{},"Share listing a public email",[258,666,667],{},"Share with a bio link",[268,669,670,680,690,700,710,720],{},[255,671,672,674,677],{},[273,673,275],{},[273,675,676],{},"1.6%",[273,678,679],{},"6.6%",[255,681,682,684,687],{},[273,683,286],{},[273,685,686],{},"7.2%",[273,688,689],{},"22.4%",[255,691,692,694,697],{},[273,693,297],{},[273,695,696],{},"11.5%",[273,698,699],{},"32.7%",[255,701,702,704,707],{},[273,703,308],{},[273,705,706],{},"15.8%",[273,708,709],{},"40.2%",[255,711,712,714,717],{},[273,713,319],{},[273,715,716],{},"24.3%",[273,718,719],{},"49.5%",[255,721,722,724,727],{},[273,723,330],{},[273,725,726],{},"34.1%",[273,728,729],{},"57.8%",[244,731,733],{"id":732},"the-15-countries-with-the-most-creators","The 15 countries with the most creators",[12,735,736],{},"The country figures cover creators of all sizes together.",[249,738,739,758],{},[252,740,741],{},[255,742,743,746,748,751,754,756],{},[258,744,745],{},"Country",[258,747,263],{},[258,749,750],{},"Median engagement rate",[258,752,753],{},"Median average views (plays) per video",[258,755,664],{},[258,757,667],{},[268,759,760,780,800,819,839,858,876,893,913,933,951,969,989,1009,1027],{},[255,761,762,765,768,771,774,777],{},[273,763,764],{},"Pakistan",[273,766,767],{},"200,687",[273,769,770],{},"35.0%",[273,772,773],{},"412",[273,775,776],{},"0.3%",[273,778,779],{},"2.8%",[255,781,782,785,788,791,794,797],{},[273,783,784],{},"United States",[273,786,787],{},"199,080",[273,789,790],{},"9.5%",[273,792,793],{},"1,108",[273,795,796],{},"11.3%",[273,798,799],{},"25.8%",[255,801,802,805,808,811,814,817],{},[273,803,804],{},"Nepal",[273,806,807],{},"105,989",[273,809,810],{},"31.2%",[273,812,813],{},"648",[273,815,816],{},"0.4%",[273,818,424],{},[255,820,821,824,827,830,833,836],{},[273,822,823],{},"Indonesia",[273,825,826],{},"95,653",[273,828,829],{},"6.2%",[273,831,832],{},"696",[273,834,835],{},"1.2%",[273,837,838],{},"10.0%",[255,840,841,844,847,850,853,855],{},[273,842,843],{},"Bangladesh",[273,845,846],{},"73,375",[273,848,849],{},"25.9%",[273,851,852],{},"247",[273,854,325],{},[273,856,857],{},"6.5%",[255,859,860,863,866,868,871,874],{},[273,861,862],{},"Nigeria",[273,864,865],{},"61,512",[273,867,436],{},[273,869,870],{},"319",[273,872,873],{},"2.2%",[273,875,790],{},[255,877,878,881,884,887,889,891],{},[273,879,880],{},"Iraq",[273,882,883],{},"47,974",[273,885,886],{},"13.6%",[273,888,793],{},[273,890,336],{},[273,892,446],{},[255,894,895,898,901,904,907,910],{},[273,896,897],{},"Saudi Arabia",[273,899,900],{},"45,746",[273,902,903],{},"19.4%",[273,905,906],{},"559",[273,908,909],{},"0.8%",[273,911,912],{},"9.6%",[255,914,915,918,921,924,927,930],{},[273,916,917],{},"Brazil",[273,919,920],{},"44,933",[273,922,923],{},"8.6%",[273,925,926],{},"837",[273,928,929],{},"3.6%",[273,931,932],{},"17.8%",[255,934,935,938,941,943,946,948],{},[273,936,937],{},"Thailand",[273,939,940],{},"42,568",[273,942,452],{},[273,944,945],{},"416",[273,947,835],{},[273,949,950],{},"10.1%",[255,952,953,956,959,962,965,967],{},[273,954,955],{},"Ghana",[273,957,958],{},"41,428",[273,960,961],{},"23.7%",[273,963,964],{},"547",[273,966,303],{},[273,968,483],{},[255,970,971,974,977,980,983,986],{},[273,972,973],{},"Ethiopia",[273,975,976],{},"36,286",[273,978,979],{},"19.3%",[273,981,982],{},"607",[273,984,985],{},"0.7%",[273,987,988],{},"3.7%",[255,990,991,994,997,1000,1003,1006],{},[273,992,993],{},"Vietnam",[273,995,996],{},"35,302",[273,998,999],{},"7.8%",[273,1001,1002],{},"583",[273,1004,1005],{},"2.0%",[273,1007,1008],{},"8.8%",[255,1010,1011,1014,1017,1019,1022,1024],{},[273,1012,1013],{},"United Kingdom",[273,1015,1016],{},"35,241",[273,1018,389],{},[273,1020,1021],{},"1,383",[273,1023,790],{},[273,1025,1026],{},"22.6%",[255,1028,1029,1032,1035,1037,1040,1043],{},[273,1030,1031],{},"Malaysia",[273,1033,1034],{},"34,303",[273,1036,912],{},[273,1038,1039],{},"630",[273,1041,1042],{},"1.1%",[273,1044,1045],{},"9.4%",[37,1047,1049],{"id":1048},"method-and-limits","Method and limits",[12,1051,1052],{},"Our data covers 2,321,249 TikTok creators with at least 1,000 followers and a public account who posted since 1 August 2026. It is a random sample of such creators, sorted into six bands by follower count.",[12,1054,1055],{},"Average views is each creator's average views (plays) per video on recent videos. The median is the middle creator in a band.",[12,1057,1058],{},"Engagement rate is the total likes, comments, shares and saves divided by total plays, across the creator's 30 or so newest posts. It is our own measure for this study.",[12,1060,1061],{},"A public email is one the creator lists publicly on their profile, and a bio link is any link on their profile.",[12,1063,1064],{},"Each creator's country is inferred, so treat the country figures as close but not exact. We show the 15 countries with the most creators, and their figures cover all sizes together.",[12,1066,1067],{},"These are comparisons between creators, so they show what goes together and can't show cause.",[37,1069,1071],{"id":1070},"faq","FAQ",[1073,1074],"faq-list",{":items":1075},"[{\"q\":\"What is a good engagement rate for TikTok?\",\"a\":\"It depends on follower count. The median is 15.4% for creators under 10K followers and about 8% from 50K followers up. To be in the top quarter, a creator needs more than 26.6% under 10K followers and about 12% from 100K up.\"},{\"q\":\"Is a 13% engagement rate on TikTok good?\",\"a\":\"It is above the median from 10K followers up, where the medians sit between 7.7% and 9.7%. From 100K followers up it is in the top quarter, since the 75th percentile there is 12.4% or lower. Under 10K followers it is below the 15.4% median.\"},{\"q\":\"Is 2.5% engagement rate good?\",\"a\":\"It is low at any size. The 10th percentile is 2.5% at 100K-500K, 2.6% at 500K-1M and 2.9% at 1M+, so 2.5% is about the bottom tenth from 100K followers up. Below 100K followers it falls under the 10th percentile, which is 2.7% at 50K-100K, 3.1% at 10K-50K and 4.9% under 10K.\"},{\"q\":\"How many views are normal on TikTok?\",\"a\":\"It depends on follower count. The median creator averages 533 views per video under 10K followers, 2,164 at 10K-50K, 8,615 at 50K-100K, 19,937 at 100K-500K, 59,614 at 500K-1M and 154,921 at 1M+.\"},{\"q\":\"Is 700 average views on TikTok good?\",\"a\":\"It is above the 533 median under 10K followers, and below the 75th percentile there of 1,298. It is below the 2,164 median at 10K-50K, though above that band's 25th percentile of 604.\"}]",{"title":1077,"searchDepth":1078,"depth":1078,"links":1079},"",2,[1080,1081,1082,1083,1084,1085,1086,1087,1088,1096,1097],{"id":39,"depth":1078,"text":40},{"id":71,"depth":1078,"text":72},{"id":94,"depth":1078,"text":95},{"id":123,"depth":1078,"text":124},{"id":148,"depth":1078,"text":149},{"id":171,"depth":1078,"text":172},{"id":191,"depth":1078,"text":192},{"id":217,"depth":1078,"text":218},{"id":238,"depth":1078,"text":239,"children":1089},[1090,1092,1093,1094,1095],{"id":246,"depth":1091,"text":247},3,{"id":350,"depth":1091,"text":351},{"id":493,"depth":1091,"text":494},{"id":652,"depth":1091,"text":653},{"id":732,"depth":1091,"text":733},{"id":1048,"depth":1078,"text":1049},{"id":1070,"depth":1078,"text":1071},"2026-11-03","The median TikTok engagement rate is 15.4% under 10K followers and about 8% from 50K up. Here are average TikTok views, country and email benchmarks for six follower bands.","platform","md",null,"Estimate the engagement rate and views to expect from a TikTok creator of a given size, and see how country and listed emails compare, before you pick creators.",[1105,1106,1107,1108,1109],"tiktok engagement rate","tiktok statistics","average tiktok views","average views on tiktok","average tiktok engagement rate",{},true,"\u002Fblog\u002Ftiktok-benchmarks-by-follower-count",{"title":5,"description":1099},"blog\u002Ftiktok-benchmarks-by-follower-count","f-BgPsE75Pcrr32tZYo7NxfUsr-SJcu1O8zoJjIeijs",[1117,1118,1120,1123,1126,1129,1132,1135,1138,1141,1144,1147,1150,1153,1156,1159,1162,1165,1168,1171,1174,1177,1180,1183,1186,1189,1192,1195,1198,1201,1204,1207,1210,1213,1216,1219,1222,1225,1228,1231,1234,1237,1240,1243,1246,1249,1252,1255,1258,1261,1264,1267,1270,1273,1276,1279,1282,1285,1288,1291,1294,1297,1300,1303,1306,1309,1312,1315,1318,1321,1324,1327,1330,1333,1336,1339,1342,1345,1348,1351,1354],{"path":1112,"title":5},{"path":33,"title":1119},"TikTok Brand Deals and Sponsorships: Stats on 2.3M Creators",{"path":1121,"title":1122},"\u002Fblog\u002Ftiktok-video-length-study","TikTok Video Length: How Long Should a TikTok Be?",{"path":1124,"title":1125},"\u002Fblog\u002Fyoutube-benchmarks-by-channel-size","YouTube Statistics 2026: Average Views by Channel Size",{"path":1127,"title":1128},"\u002Fblog\u002Fyoutube-sponsorship-study","YouTube Sponsorships: Top Sponsorship Companies and Stats",{"path":1130,"title":1131},"\u002Fblog\u002Ffind-asmr-content-creators","ASMR content creators on YouTube who take sponsorships (25 with contact emails)",{"path":1133,"title":1134},"\u002Fblog\u002Ffind-automotive-influencers","Automotive influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1136,"title":1137},"\u002Fblog\u002Ffind-baseball-youtubers","Baseball YouTubers to sponsor (18 with contact emails)",{"path":1139,"title":1140},"\u002Fblog\u002Ffind-boxing-youtubers","Boxing YouTubers and influencers to sponsor (25 with contact emails)",{"path":1142,"title":1143},"\u002Fblog\u002Ffind-british-youtubers","British YouTubers who take sponsorships (22 with contact emails)",{"path":1145,"title":1146},"\u002Fblog\u002Ffind-chess-youtubers","Chess YouTubers who take sponsorships (22 with contact emails)",{"path":1148,"title":1149},"\u002Fblog\u002Ffind-chinese-food-bloggers","Chinese food bloggers on YouTube who take sponsorships (11 with contact emails)",{"path":1151,"title":1152},"\u002Fblog\u002Ffind-dubai-influencers","Dubai influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1154,"title":1155},"\u002Fblog\u002Ffind-female-fitness-influencers","Female fitness influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1157,"title":1158},"\u002Fblog\u002Ffind-female-youtubers","Female YouTubers who take sponsorships (25 with contact emails)",{"path":1160,"title":1161},"\u002Fblog\u002Ffind-fitness-youtubers","Fitness YouTubers for strength and gym training who take sponsorships (21 with contact emails)",{"path":1163,"title":1164},"\u002Fblog\u002Ffind-fortnite-youtubers","Fortnite YouTubers who take sponsorships (17 with contact emails)",{"path":1166,"title":1167},"\u002Fblog\u002Ffind-gamer-youtubers","Gamer YouTubers who take sponsorships (25 with contact emails)",{"path":1169,"title":1170},"\u002Fblog\u002Ffind-indian-youtubers","Indian YouTubers who take sponsorships (25 with contact emails)",{"path":1172,"title":1173},"\u002Fblog\u002Ffind-korean-youtubers","Korean YouTubers and Korea vloggers who take sponsorships (20 with contact emails)",{"path":1175,"title":1176},"\u002Fblog\u002Ffind-mexican-youtubers","Mexican YouTubers who take sponsorships (25 with contact emails)",{"path":1178,"title":1179},"\u002Fblog\u002Ffind-mexico-influencers","Mexico influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1181,"title":1182},"\u002Fblog\u002Ffind-new-york-influencers","New York influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1184,"title":1185},"\u002Fblog\u002Ffind-personal-finance-youtubers","Personal finance YouTubers who take sponsorships (25 with contact emails)",{"path":1187,"title":1188},"\u002Fblog\u002Ffind-pilates-youtubers","Pilates YouTubers who take sponsorships (17 with contact emails)",{"path":1190,"title":1191},"\u002Fblog\u002Ffind-roblox-youtubers","Roblox YouTubers who take sponsorships (17 with contact emails)",{"path":1193,"title":1194},"\u002Fblog\u002Ffind-russian-youtubers","Russian YouTubers who take sponsorships (25 with contact emails)",{"path":1196,"title":1197},"\u002Fblog\u002Ffind-ugc-creators","UGC creators on TikTok who take sponsorships (14 with contact emails)",{"path":1199,"title":1200},"\u002Fblog\u002Ffind-watch-influencers","Watch influencers on YouTube who take sponsorships (19 with contact emails)",{"path":1202,"title":1203},"\u002Fblog\u002Ffind-baking-youtubers","Baking YouTubers who take sponsorships (25 with contact emails)",{"path":1205,"title":1206},"\u002Fblog\u002Ffind-mom-instagram-influencers","Mom influencers on Instagram who take sponsorships (25 with contact emails)",{"path":1208,"title":1209},"\u002Fblog\u002Ffind-travel-youtubers","Travel YouTubers who take sponsorships (25 with contact emails)",{"path":1211,"title":1212},"\u002Fblog\u002Ffind-ai-youtubers","AI YouTubers who take sponsorships (23 with contact emails)",{"path":1214,"title":1215},"\u002Fblog\u002Ffind-baking-influencers","Baking influencers on TikTok who take sponsorships (18 with contact emails)",{"path":1217,"title":1218},"\u002Fblog\u002Ffind-board-game-influencers","Board game influencers on YouTube who take sponsorships (21 with contact emails)",{"path":1220,"title":1221},"\u002Fblog\u002Ffind-book-influencers","Book influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1223,"title":1224},"\u002Fblog\u002Ffind-camping-influencers","Camping influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1226,"title":1227},"\u002Fblog\u002Ffind-car-influencers","Car influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1229,"title":1230},"\u002Fblog\u002Ffind-cat-influencers","Cat influencers on TikTok who take sponsorships (19 with contact emails)",{"path":1232,"title":1233},"\u002Fblog\u002Ffind-cleaning-influencers","Cleaning influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1235,"title":1236},"\u002Fblog\u002Ffind-coffee-influencers","Coffee influencers on YouTube who take sponsorships (9 with contact emails)",{"path":1238,"title":1239},"\u002Fblog\u002Ffind-cozy-game-influencers","Cozy game influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1241,"title":1242},"\u002Fblog\u002Ffind-crochet-influencers","Crochet influencers on TikTok who take sponsorships (14 with contact emails)",{"path":1244,"title":1245},"\u002Fblog\u002Ffind-dating-app-influencers","Dating app influencers on TikTok who take sponsorships (12 with contact emails)",{"path":1247,"title":1248},"\u002Fblog\u002Ffind-developer-influencers","Developer influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1250,"title":1251},"\u002Fblog\u002Ffind-diy-influencers","DIY influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1253,"title":1254},"\u002Fblog\u002Ffind-dog-influencers","Dog influencers on TikTok who take sponsorships (24 with contact emails)",{"path":1256,"title":1257},"\u002Fblog\u002Ffind-fishing-youtubers","Fishing YouTubers who take sponsorships (21 with contact emails)",{"path":1259,"title":1260},"\u002Fblog\u002Ffind-food-influencers","Food influencers on TikTok who take sponsorships (21 with contact emails)",{"path":1262,"title":1263},"\u002Fblog\u002Ffind-fragrance-influencers","Fragrance influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1265,"title":1266},"\u002Fblog\u002Ffind-gaming-influencers","Gaming influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1268,"title":1269},"\u002Fblog\u002Ffind-gardening-influencers","Gardening influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1271,"title":1272},"\u002Fblog\u002Ffind-golf-influencers","Golf influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1274,"title":1275},"\u002Fblog\u002Ffind-home-decor-influencers","Home decor influencers on YouTube who take sponsorships (23 with contact emails)",{"path":1277,"title":1278},"\u002Fblog\u002Ffind-jewelry-influencers","Jewelry influencers on TikTok who take sponsorships (6 with contact emails)",{"path":1280,"title":1281},"\u002Fblog\u002Ffind-keto-influencers","Keto influencers on YouTube who take sponsorships (12 with contact emails)",{"path":1283,"title":1284},"\u002Fblog\u002Ffind-language-learning-influencers","Language learning influencers on YouTube who take sponsorships (14 with contact emails)",{"path":1286,"title":1287},"\u002Fblog\u002Ffind-lego-youtubers","LEGO YouTubers who take sponsorships (25 with contact emails)",{"path":1289,"title":1290},"\u002Fblog\u002Ffind-mental-health-influencers","Mental health influencers on YouTube who take sponsorships (18 with contact emails)",{"path":1292,"title":1293},"\u002Fblog\u002Ffind-minecraft-youtubers","Minecraft YouTubers who take sponsorships (23 with contact emails)",{"path":1295,"title":1296},"\u002Fblog\u002Ffind-mobile-game-influencers","Mobile game influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1298,"title":1299},"\u002Fblog\u002Ffind-mom-influencers","Mom influencers on TikTok who take sponsorships (20 with contact emails)",{"path":1301,"title":1302},"\u002Fblog\u002Ffind-nail-influencers","Nail influencers on TikTok who take sponsorships (15 with contact emails)",{"path":1304,"title":1305},"\u002Fblog\u002Ffind-photography-influencers","Photography influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1307,"title":1308},"\u002Fblog\u002Ffind-protein-bar-influencers","Protein bar influencers on TikTok who take sponsorships (14 with contact emails)",{"path":1310,"title":1311},"\u002Fblog\u002Ffind-running-influencers","Running influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1313,"title":1314},"\u002Fblog\u002Ffind-saas-and-b2b-influencers","SaaS and B2B influencers on YouTube who take sponsorships (19 with contact emails)",{"path":1316,"title":1317},"\u002Fblog\u002Ffind-streetwear-influencers","Streetwear and sneaker influencers on YouTube who take sponsorships (13 with contact emails)",{"path":1319,"title":1320},"\u002Fblog\u002Ffind-study-influencers","Study influencers on YouTube who take sponsorships (17 with contact emails)",{"path":1322,"title":1323},"\u002Fblog\u002Ffind-supplement-influencers","Supplement influencers on Instagram who take sponsorships (24 with contact emails)",{"path":1325,"title":1326},"\u002Fblog\u002Ffind-teacher-influencers","Teacher influencers on TikTok who take sponsorships (23 with contact emails)",{"path":1328,"title":1329},"\u002Fblog\u002Ffind-tech-influencers","Tech influencers on YouTube who take sponsorships (25 with contact emails)",{"path":1331,"title":1332},"\u002Fblog\u002Ffind-travel-influencers","Travel influencers on Instagram who take sponsorships (21 with contact emails)",{"path":1334,"title":1335},"\u002Fblog\u002Ffind-vegan-influencers","Vegan influencers on TikTok who take sponsorships (12 with contact emails)",{"path":1337,"title":1338},"\u002Fblog\u002Ffind-yoga-influencers","Yoga influencers on YouTube who take sponsorships (15 with contact emails)",{"path":1340,"title":1341},"\u002Fblog\u002Ffind-beauty-influencers","Beauty influencers on YouTube who take sponsorships (15 with contact emails)",{"path":1343,"title":1344},"\u002Fblog\u002Ffind-fashion-influencers","Fashion influencers on YouTube who take sponsorships (17 with contact emails)",{"path":1346,"title":1347},"\u002Fblog\u002Ffind-finance-influencers","Finance influencers on TikTok who take sponsorships (13 with contact emails)",{"path":1349,"title":1350},"\u002Fblog\u002Ffind-fitness-influencers","Fitness influencers on YouTube who take sponsorships (24 with contact emails)",{"path":1352,"title":1353},"\u002Fblog\u002Ffind-indie-game-youtubers","Indie game YouTubers who take sponsorships (17 with contact emails)",{"path":1355,"title":1356},"\u002Fblog\u002Ffind-skincare-influencers","Skincare influencers on TikTok who sell for brands (10 with contact emails)",{"tools":1358,"more":1371},[1359,1363,1367],{"slug":1360,"h1":1361,"blurb":1362},"search-tiktok-by-topic","Search TikTok creators by topic","Describe the creators you want in plain words.",{"slug":1364,"h1":1365,"blurb":1366},"find-similar-tiktok-creators","Find similar TikTok creators","More creators like the ones that worked for you.",{"slug":1368,"h1":1369,"blurb":1370},"look-up-tiktok-creators","Look up TikTok creators","Full profiles of the creators you name.",[1372,1375],{"slug":1373,"h1":1374},"tiktok-viral-products","TikTok viral products: the creators selling a protein cracker, from one link",{"slug":1376,"h1":1377},"tiktok-shop-trending-products","TikTok Shop trending products: which sellers are rising and which are falling"]